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Audi scores awards with its plug-in hybrid strategy. The German automaker scored first place with the A3 Sportback e-tron and the TT offroad concept car at the eCar Awards by Auto Bild and Auto Test magazines. The Audi A3 Sportback e‑tron was the winner in the “Best Plug-In Hybrid – Production Vehicles” category while the Audi TT offroad concept made the best […]

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Audi will reportedly introduce an e-tron version of its flagship A8 limousine, set to debut sometime next year as a 2016 model. According to Auto Express, the A8 e-tron will be a full plug-in hybrid that uses Audi’s new 3.0-liter diesel V6 as its heart, rather than the gasoline V6 currently used in the regular […]

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In 2014, Audi’s two diesel-hybrid R18 e-tron quattro racecars competing in the FIA World Endurance Championship (WEC) will be relying on electrified four-wheel drive. “Innovations only become pioneering achievements when they’re successfully used and others start to adopt them,” said Head of Audi Motorsport Dr. Wolfgang Ullrich. “Audi, like no other manufacturer, has repeatedly achieved […]

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Motorsport is changing and racing drivers, just like everyday daily drivers, will now need to pay more attention to the amount of fuel and energy they are using. When the new Audi R18 e-tron quattro hybrid-diesel race car will be pitted against its competitors in the FIA World Endurance Championship (WEC), the Audi factory drivers […]

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The Audi allroad shooting brake PHEV concept is making its debut at the North American International Auto Show (NAIAS) in Detroit. The two-door car is a hybrid crossover; Audi said its hybrid drive, which is as powerful as it is efficient, makes a new form of quattro drive possible – the e-tron quattro. “The show […]

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Audi is launching a five-year, €22 billion ($30.4 billion) investment initiative of which 70 percent will be dedicated to new models and new technologies, between 2014 and 2018. The company explained the expenditures will flow into new models, innovations and the continuous expansion of the worldwide production network. 70 percent of the investments is intended […]

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Just as carmakers such as Mercedes-Benz and others are touting LED headlights as an improvement over HID, Audi and BMW have one-upped the game with a pure-light solution – lasers. Lasers offer as much as twice the visibility range of a conventional light with five-times the brightness of previous technology, says BMW of the optional […]

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Audi Canada has announced base pricing for its all-new 2015 A3 sedan. This latest addition to the portfolio represents the entry level to the Audi brand of luxury vehicles and the brand said the A3 it will offer a combination of standard features including a panoramic glass sunroof, leather seating surfaces and AUDI MMI technology, […]

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Audi will be testing a new long-tail version of the Audi R18 e-tron quattro hybrid sports car in Belgium. Round 2 of the FIA World Endurance Championship (WEC) will be held May 4 at Spa, in Belgium. Audi Sport Team Joest wants to optimally prepare for the Le Mans 24 Hours, the pinnacle of the […]

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Audi confirmed the A3 Sportback e-tron Plug-in Hybrid electric vehicle (PHEV) for the U.S. market at the same time it announced the arrival of the A3 sedan. Audi of America, Inc. officially announced plans March 26 for the arrival of the all-new 2015 Audi A3 sedan. Coming to showrooms in the first quarter of 2014, […]

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