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Shortly after Tesla Motor’s CEO Elon Musk published his Master Plan: Part Deux last July, the electric carmaker promoted Jerome Guillen, a former Daimler Truck executive, to VP of the Tesla Semi business unit. Before joining Tesla in 2010, Guillen was an executive at Daimler’s Freightliner division in Portland, OR where he was involved with […]

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At last week’s Moscow auto show a self-driving shuttle bus was displayed by NAMI, a Russian government-backed automotive research organization. The bus is a result of a partnership between NAMI, Mercedes-Benz’s parent Daimler, heavy-truck manufacturer Kamaz, and Russia’s Internet search engine giant Yandex. Kamaz will built the self-driving shuttles, Daimler is providing autonomous technology and, […]

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Rolling out a large electric vehicle with 311 miles of battery range is a big part of Daimler’s ambitious electrified car strategy, a Daimler executive said. While being interviewed recently by Automotive Engineering, Anke Kleinschmit, Daimler’s VP Of group research and sustainability and chief environmental officer, shared her thoughts on the German automaker’s clean vehicle […]

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Mercedes will be launching an electrified vehicle sub-brand to directly compete with the likes of Tesla and BMW according to two people familiar with plan. The German automaker will start with two dedicated “electric” sport utility vehicles and two sedans, according to the sources who asked not to be named because details haven’t been disclosed. […]

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Daimler is poised to accelerate its plug-in electrified vehicle lineup as the segment gains share and competition increases from Tesla and Audi, CEO Dieter Zetsche says. Zetsche shared insights with analysts on Thursday during a call on second-quarter results. His remarks come as rivals Tesla Motors and Audi prepare their own push to ramp up […]

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Daimler CEO Dieter Zetsche has decided not to have his company invest in electric-car battery-cell production with other German brands, at least for the time being. His reasoning? Overcapacity in the market. “The dumbest thing we could do is to add to that overcapacity,” Zetsche said earlier this month in Stuttgart, according to Automotive News. […]

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Daimler, the parent company of Mercedes-Benz, is making all top managers drive either hybrid or electric vehicles going forward. According to an article in Fortune, the company says this new policy is meant to help set a good example. In addition, Daimler announced it will invest $33 million to upgrade its charging infrastructure at various […]

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Daimler plans on investing nearly $3 billion into cleaner diesel engines. The parent company of Mercedes-Benz is developing next-generation diesel engines so that the automaker can meet new pollution-measuring standards. According to Daimler’s head of powertrain development, Bernhard Heil, the automaker is “spending the money on engine development and production capacities.” Part of the $2.94 […]

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Tesla Motors isn’t the only automaker branching into the energy storage market, and now Daimler has announced that it too will begin selling large battery units to capture solar or grid energy for home and industrial uses. With a much quieter approach compared to Tesla’s Powerwall debut, Daimler released news of its Mercedes-Benz branded products […]

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The Mercedes AMG Petronas Formula One team is all set to unveil its 2015 race car, the F1 W06 Hybrid, on Sunday February 1 2015 at the Circuito de Jerez in Spain. The team said it will present its next generation of Silver Arrows racing car in front of assembled media on the opening day […]

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