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What should we make of this Ford C-Max Energi commercial posted on Youtube by “Upside?” So far the view-counter tally of the ad posted March 26 is skyrocketing faster than the original and controversial Cadillac ad at 762,735 views and a ratio of close to 7:1 thumbs up to thumbs down. Cadillac’s ad now has […]

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Cadillac has sold 115 ELRs since six cars were delivered in December ahead of its official January 2014 launch, and to prime the pump, it’s offering incentives. The car is already eligible for a $7,500 federal tax credit and state benefits, as the case may be, but GM is offering a $699 lease with $4,499 […]

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If you know what the “Poolside” ad is, Cadillac’s unabashed pro-American ELR commercial depicting a has-it-all stereotype may have been somewhat successful if not outright so. Since the politically incorrect ad was posted to YouTube by Cadillac Feb. 7, and having since been shown during the Olympics, as of last night it had over 625,000 […]

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If you were wondering who Cadillac made the ELR for, clues are given for at least one facet of the targeted demographic in a recent advertisement. Posted to Cadillac’s YouTube channel, is a 1-minute clip with actor Neal McDonough who plays a highly successful American businessman in his mid-40s who has it all – and […]

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In making the 2014 Cadillac ELR a reality, General Motors has come very close to reproducing its 2009 Cadillac Converj concept for the street. Unveiled at the ‘09 Detroit Auto Show, the compact plug-in Caddy was a design exercise built around the yet-to-be-launched Chevy Volt’s powertrain, and the ELR follows through on statements GM made […]

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Cadillac announced it is offering a complementary 240-volt home charging station, including installation, to early buyers of the 2014 Cadillac ELR. “The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “Professional installation […]

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The U.S. alternative-energy passenger vehicle market has been growing steadily since the first couple of hybrids were launched in 1999 and for 2014 things are really heating up. While petroleum remains by far America’s motive power of choice, the move away from pure gasoline is well underway, and the alternative vehicle count will increase by […]

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General Motors began delivering its extended-range Cadillac ELR to its nationwide dealer network yesterday. Production takes place at the same Detroit-Hamtramck plant that builds the Chevy/Holden Volt and Open/Vauxhall Ampera variants – for domestic and overseas markets as the case may be. The Cadillacs will be delivered to first buyers in January, the automaker says, […]

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Readers here have commented that Cadillac’s Volt-based 2015 ELR looks good, but costs too much, and so perhaps you’ll feel validated that Consumer Reports agrees with you. Without mincing words, after its first 10 days driving the $76,000 Caddy due for production this month and first deliveries in January, CR says it’s “priced out of […]

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Pending a January 2014 launch, Cadillac’s Volt-based ELR was shown to the media this week, and its spec sheet reveals modest performance and superlative luxury for the Tesla-priced car. Not unlike the now-extinct Fisker Karma, the ELR offers mixed messages in that to most observers, it looks super cool, but its 0-60 mph time is […]

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