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Cadillac has struggled to sell the 2014 ELR this year, is now quietly offering around $12,500 in rebates, and discounting, and its 16.5-kwh battery will be replaced with a 17.1-kwh pack like the Chevy Volt just got. It’s believed this should net an incremental range increase, and might even help MPGe as a similar increase […]

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Ever wondered who installed the battery pack on the Volt or ELR you are driving? It turns out it is most likely the Evetta Osborne and Monique Watson daughter-mother duo. Both ladies work side by side at General Motors’ Detroit-Hamtramck assembly plant and GM said they have installed the lithium-ion battery pack on nearly every […]

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Cadillac has organized the ELR Mobile Experience, a test drive type of event allowing customers to be in contact with the electrified vehicle. The ELR Mobile Experience is touring major California commercial and entertainment districts and festivals. Cadillac said it does so to give consumers the chance to test drive Cadillac’s new electrified luxury coupe. […]

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Cadillac and ChargePoint announced they entered in a partnership, bringing ELR drivers immediate access to more than 16,500 charging locations on the ChargePoint network. Cadillac’s ELR electrified luxury coupe went on sale at the end of 2013. The company said it embodies Cadillac’s Art & Science design philosophy, combining provocative design with progressive technology. Under […]

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What should we make of this Ford C-Max Energi commercial posted on Youtube by “Upside?” So far the view-counter tally of the ad posted March 26 is skyrocketing faster than the original and controversial Cadillac ad at 762,735 views and a ratio of close to 7:1 thumbs up to thumbs down. Cadillac’s ad now has […]

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Cadillac has sold 115 ELRs since six cars were delivered in December ahead of its official January 2014 launch, and to prime the pump, it’s offering incentives. The car is already eligible for a $7,500 federal tax credit and state benefits, as the case may be, but GM is offering a $699 lease with $4,499 […]

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If you know what the “Poolside” ad is, Cadillac’s unabashed pro-American ELR commercial depicting a has-it-all stereotype may have been somewhat successful if not outright so. Since the politically incorrect ad was posted to YouTube by Cadillac Feb. 7, and having since been shown during the Olympics, as of last night it had over 625,000 […]

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If you were wondering who Cadillac made the ELR for, clues are given for at least one facet of the targeted demographic in a recent advertisement. Posted to Cadillac’s YouTube channel, is a 1-minute clip with actor Neal McDonough who plays a highly successful American businessman in his mid-40s who has it all – and […]

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In making the 2014 Cadillac ELR a reality, General Motors has come very close to reproducing its 2009 Cadillac Converj concept for the street. Unveiled at the ‘09 Detroit Auto Show, the compact plug-in Caddy was a design exercise built around the yet-to-be-launched Chevy Volt’s powertrain, and the ELR follows through on statements GM made […]

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Cadillac announced it is offering a complementary 240-volt home charging station, including installation, to early buyers of the 2014 Cadillac ELR. “The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “Professional installation […]

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