Auto West BMW was awarded “The Most Sustainable BMW Dealership in the World” title at this year’s prestigious BMW Sales Excellence Award Ceremony, held at the iconic BMW Museum in Munich, Germany. This highly esteemed award recognizes dealerships worldwide who are paving the way for a greener future, while supporting BMW AG’s worldwide commitment to
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The first Sustainability Hackathon was held at the BMW Technology Office in Mountain View, Calif. The purpose of the event was to share ideas and develop new apps in the areas of electro-mobility and sustainability. The winning app is designed to help electric-car users communicate quickly and simply with one another on an anonymous basis
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Yesterday BMW launched the Electronaut Effect, a digital tool giving consumers access to key aggregated data about the range, cost savings and positive environmental impact that actual BMW ActiveE drivers – called “Electronauts” – are experiencing across the country. BMW said this unfiltered information, updated weekly, will help inform consumers’ decision about purchasing an electric
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BMW AG held its Annual Accounts Press Conference in Munich yesterday. This is a moment where the company gives an idea of where it is heading and how things are going. It is also a moment allowing us a glimpse in how BMW’s green strategy is evolving. The BMW Group said it has been tirelessly
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Fuel cells are not only for cars at BMW. Yesterday BMW Manufacturing announced the successful expansion of the company’s hydrogen fuel-cell material handling equipment across its 4.0 million square foot production facility in Spartanburg, S.C. In 2010, BMW completed the installation of a hydrogen storage and distribution area near the plant’s Energy Center to power
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BMW has revealed more details about its electric vehicle offering, which are known as the i range. First of all, BMW made it official: the i3 will be available this year in Europe. In the words of BMW, we “will start supplying customers with driver-friendly, premium-quality electric mobility later this year with the BMW i3,
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On the way to hybridizing the 750i sedan, BMW engineers had an electrifying idea; they could not only squeeze some additional fuel efficiency from the 4.4-liter V8 engine, they could also make it go even faster! Yup, the 0-to-60 mph time of the ActiveHybrid 7 is 4.7 seconds, making it the quickest hybrid in the
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Today BMW launched its i8 Concept Spyder during the Auto China 2012 in Beijing. The rear end of the car was showcasing another bit of news: the eDrive badge. This badge, BMW says, will identify the drive technology for all electric and plug-in hybrid cars. In BMW’s language, “eDrive” includes all components of the electric
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Three years ago BMW’s CEO, Norbert Reithofer, said, “In the future we will not sell cylinders, we will sell modern technology.” It would be easy to interpret Mr. Reithofer’s words as an indication that BMW was moving away from cars that are highly pleasurable to drive to ones that simply moved their occupants from point
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Electrified cars may be nearly silent, but that doesn’t mean their makers still don’t want them to create a lot of buzz. As a case in point is the BMW i8 Concept Spyder plug-in hybrid revealed over the weekend ahead of the New York Auto Show. The regular i8 Concept has been called a supercar
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