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Apple has reportedly taken a knife to its “worst kept secret” plans to build autonomous electric cars. According to a Bloomberg Technology report citing un-named “people familiar with” its “Project Titan,” hundreds have been reassigned, let go, or voluntarily quit from a team that numbered around 1,000 people. The project is not canceled altogether, however, […]

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Apple Inc. has brought back a former senior executive to lead its Project Titan electric car initiative, according to people familiar with the matter. Bob Mansfield, previously a top executive under former chief executive Steve Jobs, will be running the company’s secret autonomous, plug-in electrified, vehicle project. Mansfield is known for having lead the hardware […]

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If indicators are correct, Apple is mining for intellectual property and knowhow to create its own electric car charging network. According to Reuters, charging industry players have been queried by Apple in its attempt to get a leg up on potentially charging electric cars it intends to introduce. As has been the case so far, […]

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Apple Inc. may be giving up on self-driving cars since it won’t be anywhere near as profitable as its current gadget offerings, according to an investment analyst. The huge investment cost for selling cars would be “catastrophic” for Apple’s valuation, said Richard Windsor, an analyst at Edison Investment Research. The margins for getting into the […]

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We’ve already learned that Apple is working in secret in California and Germany to develop its Apple Car, and a new report suggests that the Apple Car will be an EV that will be piloted by humans, and not an autonomous vehicle. An autonomous version could come later. SEE ALSO: Apple Electric Car Scheduled To […]

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Yesterday it was reported Motor Trend was provocatively teasing that today it might have news and photos for the world’s first debut of a car developed by Apple. As it turns out, the build-up via successive tweets and images of partially revealed futuristic car designs was nothing more than to drum up excitement for a […]

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Tomorrow, April 14, may see a revelation of the rumored and secretive Apple Car, or it might be a promotion for Motor Trend. Actually, either way it is a promotion for the publication which has issued a series of tweets teasing a full story about the Apple Car with images to go along with. Unclear […]

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The possibility of Apple entering the automotive industry is getting closer to becoming a reality. Apple has registered a trio of domain names, apple.car, apple.cars and apple.auto, hinting that the company is working on a car. Although the domains could be related to Apple CarPlay, rumors and speculation that Apple is getting into the automotive […]

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After months of rumors churning over the possibility of an Apple electric car, inside sources have confirmed that a vehicle is in the works with a “ship date” set for 2019. According to sources knowledgeable about the program, reported Automotive News, Apple Inc. is tripling its electric car team to 600 employees, and internally labeling […]

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Rumors of a collaboration between Apple and BMW are heating up. According to a recent report, Apple CEO Tim Cook visited BMW’s headquarters last year along with senior executives from the Cupertino-based company, taking a tour of the German automaker’s factory in Leipzig to learn more on how BMW manufactures the i3 all-electric vehicle. The […]

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