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BMW of North America won the Best Marketing Campaign by a Green Power Purchaser award for its consumer-facing renewable energy programs under the ActiveE electric vehicle (EV) field trial. The award recognizes an outstanding promotional campaign by a purchaser of green power, and honors companies or organizations that purchase or generate green power and have […]

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Yesterday BMW launched the Electronaut Effect, a digital tool giving consumers access to key aggregated data about the range, cost savings and positive environmental impact that actual BMW ActiveE drivers – called “Electronauts” – are experiencing across the country. BMW said this unfiltered information, updated weekly, will help inform consumers’ decision about purchasing an electric […]

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