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In the event people have not heard yet that the 2016 Prius shatters former conceptions of how Toyota’s hybrid handles, its Super Bowl has just shared the message far and wide. At the Toyota media drive last November, cone courses at the decommissioned El Toro airbase in California showed the new car to be a […]

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It’s not surprising that hybrids and electric cars would dominate any list of top “greenest” vehicles, and that’s the case with the annual Greenest Vehicles list as compiled by the American Council for an Energy-Efficient Economy (ACEEE). The non-profit focuses on advocating on the behalf of energy policies, and it released its 2016 list of […]

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Like it or not, Toyota’s pre-Superbowl ad for the 2016 Prius takes counterintuitive to a new level portraying itself as a ride of choice for tough guys, sort of. It does get your attention, and may induce more than a few rolled eyebrows as well, but if it makes the vehicle memorable, people get over […]

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Scion, which came to life in 2003 as a Toyota sub-brand aimed at young buyers, is going away. All of its current models, save the tC coupe, will be become Toyotas. That means the FR-S sports coupe, the iA sedan, and iM hatchback, along with the upcoming C-HR, will all be rebadged as Toyotas for […]

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When gas prices were climbing in early 2011 and Toyota’s Prius Liftback, Prius c and Prius v were early or pending in their life cycles, the automaker predicted dominance by 2020 for its “Prius family” within its product offerings, but that forecast is being revised. Hindsight from the sales history of the Prius c, launched […]

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Toyota may have to halt production of its vehicles in Japan due to a shortage in steel. The shortage is the result of an explosion at the Aichi Steel plant, one of Toyota’s affiliates. The blast has curbed production of steel parts, possibly affecting output of the world’s largest automaker, which produces about 40 percent […]

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Toyota has said from the beginning its launch of a new kind of vehicle – the hydrogen fuel cell variety – would be slow and true to its word, it has temporarily brought sales at certain dealers to a grinding halt. According to Wards Auto, the automaker has told some of its few California dealers […]

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It appears the Lexus LC 500 that debuted at the 2016 Detroit Auto Show is just the beginning for the new nameplate. As previous rumors suggest, Lexus is also working on a convertible variant of the LC 500, as well as a high-performance LC F and a hybrid model. In December 2014, the Japanese automaker […]

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Toyota Research Institute (TRI) has announced the hiring of its technical leadership team of scientists and engineers. Announced late last year, TRI is a research and development enterprise that is designed to bridge the gap between fundamental research and product development. The all-star group of scientists and engineers will help drive research into artificial intelligence […]

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Toyota will show off a new map generation system at the 2016 Consumer Electronics Show (CES). The new system will aid the safe implementation of self-driving vehicles and is a high-precision map generation system that utilizes data from onboard cameras and GPS devices installed in production vehicles. On display early next month in Las Vegas, […]

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