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Toyota’s Gazoo Racing team is launching a line of performance cars and parts, and Toyota’s hybrids aren’t getting left out. Gazoo Racing is the part of Toyota that manages, appropriately, racing. The team handles Toyota’s World Rally Championship efforts, the brand’s sports cars at Le Mans and the Nurburgring 24 hours, and even off-roaders in […]

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In the latest salvo between Hyundai and Toyota for hybrid vehicle market share, Hyundai is now offering incentives to entice Toyota Prius owners to make the switch. Through Oct. 2, 2017, current owners and lessees of all versions of the Prius are now eligible for a $1,000 conquest bonus when purchasing any Ioniq Hybrid. Since […]

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Toyota’s got the fuel efficiency part of the hybrid equation down, and now it’s trying to make them sporty too. Speaking at the Frankfurt Auto Show, Dr Johan Van Zyl, president and CEO of Toyota Europe, said that Toyota is working to make hybrids more attractive to more people. What customers want, he said, are […]

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In literature, every great protagonist has its foil; a character that helps highlight some of the central figure’s finer qualities. The Toyota Prius has had many such contrasting characters during its nearly two decades on the market, with the efforts of others simply shining a more positive light on the car that has come to […]

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The 2018 Toyota Camry Hybrid gets near-Prius-level fuel economy, and the trim level with the best battery is the cheapest one. Toyota’s replacement for its popular hybrid sedan – whose sales had been falling off this year – comes along with the thorough overhaul of its entire Camry line. After years of cars that were reliable, […]

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Toyota is adding the 7-Eleven retail chain in Japan to its list of hydrogen fuel cell commercial truck customers. The Japanese automaker has made a deal with 7-Eleven to produce fuel cell delivery trucks. The retail chain wants to reduce its carbon emissions in Japan, a country where the national government has been supporting fuel […]

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Toyota and Mazda are taking electrified vehicles seriously enough to jointly invest $1.6 billion in a U.S. plant. Toyota Motor Corp. will also be taking a 5 percent share of Japanese competitor Mazda Motor Corp. The U.S. location will be named later, but it will have the capacity to produce 300,000 vehicles a year and […]

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Did you know you can spend the average low-30s price for a new car with average 26 mpg, or – if you care to save where it counts – you can buy a hybrid for less than the U.S. average price with double the U.S. average fuel economy? Hybrid cars are meant to be thought […]

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The most popular automaker in the world is Toyota and the competition isn’t even close. According to a new study conducted by U.K.’s Registration Transfers Limited, Toyota is the most popular automaker in 49 countries around the world, while Volkswagen is a distant second with 14 countries to its name. Ford comes in third place […]

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With calendar year 2017 half way over, U.S. plug-in electrified sales are at an all time high. From January through June, sales for most models are up, and a couple new models to the top-five roster have helped with the total. As of the end of June, the U.S. has purchased 87,307 plug-in electrified vehicles […]

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