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For the first time in the Toyota Prius’ 19-year history are optional towing capability and all-wheel drive, but neither of these are offered in the U.S. While the fully revised mid-sized hybrid is essentially the same in all global markets, Toyota has tailored it to meet specific government regulations as needed in different countries, and […]

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Like it or not, Toyota’s pre-Superbowl ad for the 2016 Prius takes counterintuitive to a new level portraying itself as a ride of choice for tough guys, sort of. It does get your attention, and may induce more than a few rolled eyebrows as well, but if it makes the vehicle memorable, people get over […]

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Toyota may have an all-new Prius, but it’s being realistic with its sales potential. With gas prices dropping worldwide, Toyota has lowered its sales target for the new Prius to global annual sales of 300,000 to 350,000 units. That’s the lower end of the spectrum compared to the 300,000 to 400,000 sales target for the […]

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When 46-year-old chief designer Shunsaku Kodama was honored with overseeing Toyota’s hugely important 2016 Prius redesign, he mixed human elements, techie features, and was inspired by Lady Gaga. “There were very high expectations for the Prius,” said Kodama of his first assignment overseeing a revised nameplate to Automotive News. “As a concept, we were thinking […]

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If you ever thought “sporty” and “Prius” were mutually exclusive terms, the redesigned 2016 Toyota Prius Liftback aims to remedy that. Now entering its 16th year in the U.S. and approaching two decades since the quintessential hybrid car was introduced in Japan in 1997, Toyota has declared the 2016 Prius is no longer just about […]

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Does the 2016 Toyota Prius need an introduction? Let’s be real. It’s going to be reliable and fuel efficient, so you just know it’s going to be a hit with environmentally conscious drivers. How do you know all that? Well, history repeats itself, and each generation of the Prius has been a hit. So much so that the […]

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A rundown of the just-released 2016 Toyota Prius specifications indicates nearly a complete top-to-bottom makeover. Goals for the Japanese automaker’s perennial globally best-selling eco car have included 55 mpg, sportier handling, and – while it’s less than vocal about it – to stay fresh against a growing field of plug-in cars. The new car ought to […]

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The 2016 Chevy Volt and 2016 Toyota Prius are alike in some ways, unalike in others, but which one would make the most sense for you? To answer that question, stop and ask what are you trying to accomplish? Both cars in this East-meets-West matchup are presented as solutions that approach a problem from very […]

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Next Tuesday in Las Vegas Toyota will take the wraps off the 2016 Toyota Prius, but were the honors already done this summer? As some of you saw, on July 3 we posted pictures from a Taiwanese automotive website, Autonet.tw, that we were tipped about by a reader. The site represented the images as being […]

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New photos of the 2016 Toyota Prius have shown up on Facebook. Recently spy photographers caught the new Toyota Prius sitting pretty for what appeared to be its official photo shoot for marketing and promotional materials, but those photos were captured from afar. Now, we get to see the radical, more aggressive Prius look up […]

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