smart announced today it will launch the escooter on the market in 2014.
For smart, this is the next logical step in implementing its comprehensive concept for future urban mobility.
“The decision in favor of the escooter has been made,” announced Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “With this step, we are adding a further important component to our smart mobility concept for urban mobility in the future,” he added.
In short, smart wants to be top of mind for all when it comes to personal electric urban transport.
Back in 2010, smart unveiled a comprehensive portfolio of electric products for urban transport at the Paris Motor Show. In addition to the smart fortwo electric drive as a coupé and a convertible, it includes the smart ebike and the escooter. smart is now consistently turning this concept into reality: the smart fortwo electric drive will be launched on the market in summer 2012, and delivery to customers of the first ebikes is just beginning.
The fully electric escooter will be premiered within the next two years. The design of the escooter study is being developed and refined further.
Just like the ebike, the escooter will also be available for customers who (as yet) have no driver’s license for cars as a smart on two wheels.
A number of external studies and the awards that the brand has recently won seem to confirm how smart’s ideas are in tune with today’s demands for individual urban mobility. The judging panel for the red dot awards gave the coveted “best of the best” predicate to the series production version of the 2012 smart ebike. This year, the iF product design award, which has been internationally recognized since 1953, singled out the smart mobility concept, consisting of the smart electric drive, the smart ebike, and the smart escooter, as an excellent overall concept for urban mobility.