Skyactiv Represents 85 Percent Of Mazda April Sales

Skyactiv models are becoming the mainstay of Mazda sales.

Mazda North American Operations (MNAO) reported April U.S. sales of 22,434 vehicles, representing an increase of 12.8 percent versus last year. Year-to-date sales through April are up 2.4 percent versus last year, with 100,492 vehicles sold.

MNAO said SKYACTIV Technology totaled 85.8 percent of Mazda’s April sales with 19,248 vehicles sold.

SKYACTIV Technology is currently offered in the Mazda3, Mazda6 and CX-5.

Mazda3 sales represented the best April performance since 2010 with 8,586 vehicles sold and an increase of 21.5 percent, year-over-year.

CX-5 sales totaled 6,835 vehicles in April, an increase of 9.2 percent, for the best April sales ever for CX-5.

Up north, Mazda Canada announced sales for April 2014 today totaling 7,420, which represents an increase of 11 percent compared to April 2013. SKYACTIV Technology vehicles accounted for 85 percent of these 7,420 sales.

Mazda Canada said sales in April were led by the compact Mazda3 with 4,239 sold, a 29 percent increase over April 2013 and up 3percent year-to-date.

Mazda added its second-best selling vehicle, the Mazda CX-5, continued its hot streak in April with an all-time record sales month of 1,949 units, up 18 percent over the same period last year and up 13 percent year-to-date.

“Canadian consumers’ love for compact SUVs shows no sign of slowing down, and Mazda is well positioned in this segment,” said David Klan, Senior Director, Sales, Marketing & Regional Operations, Mazda Canada. “Our CX-5 offers an affordable, fun-to-drive and fuel efficient utility vehicle in a striking design package, and April’s sales show its appeal continues to attract more customers each month.”

Another model doing well up north is the Mazda2 with a 35 percent year-over-year improvement in sales.