September 2017 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for September were exceptionally strong, as fleet sales and replacement demand from Harvey and to a lesser extent, Irma, led to the highest monthly rate (adjusted for seasonality) since July 2005 (when the auto industry provided incentives so that everyone could buy vehicles at employee prices). While sales for the year have declined from year-ago, the decline is now 1.9 perecent rather than 2.8 percent as of the end of August. All categories (hybrid, plug in, battery electric, and diesel) were up from August and last September, and with the exception of diesels, all categories were up year-to-date.

As noted above, sales for full electric vehicles were up from August and as compared to last September. In fact, monthly sales of these vehicles were the highest ever, beating out the previous high of December 2016. The primary reason is Tesla which had high sales of both the Model S and X, although the Chevy Bolt also had its best ever monthly result (which sold over 2,600 vs. the 2,000 of prior months). As noted here previously, the Model S and X generally spike at the end of each quarter and this was certainly true in September. The model offering of the Model S continues to change and incentives were available in order to meet quarterly goals. Sales of the Model 3 were very modest, since only 260 have been produced since launch. The new Leaf was shown, and will be available early next year. Therefore, sales will be modest and in fact may not increase dramatically until late next year when the longer range model (albeit at a higher price) is available.

SEE ALSO: August 2017 Dashboard

Plug in hybrids had a good month with the category leaders, the Prius Prime and the Volt, selling at a strong level. This category is remarkably consistent with the two Ford Energi products following (although sales were mildly lower than the average of previous months). Sales of the Pacifica (estimated) were consistent, although we expect a modest drop in coming months since the plant is down for changeover all of October. This segment is broken out relatively evenly among Toyota, GM, Ford, BMW, and everybody else. While the Bolt has grown as it has been more widely available across the country, the Volt is down from last year and unlikely to increase as more products are coming from GM in the next couple years. The Volt will continue until approximately 2021 or 2022 when it is redone, probably as a crossover.

The hybrid category had a good month, with the Ford Fusion Hybrid finding itself (uncharacteristically) at the top of the category. The underlying Fusion is relatively new, as is the hybrid version. Year-to-date, the Fusion hybrid has sold twice as many copies as last year. The RAV4 also snuck ahead of the Prius Liftback for the month, although the Prius Liftback remains the best-selling hybrid for the year. The RAV4 continues to grow while the Prius Liftback is in decline. The newly-released Sierra hybrid had its second strong month, but this is a specialty vehicle (a mild hybrid only available on two wheel drive models). We believe the same technology is offered on the Silverado, but sales data are unavailable. The Kia Niro, Honda Accord, and Toyota Camry all had good months, with the latter reflecting the first month of the new model. As a result, Camry sales in general and the hybrid in particular should be strong the rest of the year. The Malibu hybrid also had a good month, again because the product is relatively new. As was true last month, Toyota’s share of the category was just barely over 50 percent given the success of a number of products not sold by Toyota (or Lexus). We would expect that Toyota’s share will fall under 50 percent soon.

The diesel segment showed improvement as the Transit sold well (and led the category) and the recently approved diesel engine started to reappear in the Ram Pickup (although share is still building and will be for several months). A new vehicle has been added, namely the GMC Terrain. The Chevy Equinox will also appear soon.

September 2017 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (September 2017): 37,319
Hybrid Take-Rate: 2.46%

U.S. Hybrid sales for September 2017

MfrModel 9-17 Sales vs. 8-17 vs. 9-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
FordFusion Hybrid 6,326 36.8%67.5% 44,677 105.1% 21,784 16.95%
ToyotaRAV4 5,759 12.3%39.5% 36,352 10.2% 32,989 15.43%
ToyotaPrius Liftback 5,722 -5.3%-41.6% 50,911 -35.0% 78,372 15.33%
GMCSierra Hybrid 2,992 -4.3%N/A 6,308 N/A - 8.02%
KiaNiro Hybrid 2,554 -4.6%N/A 20,670 N/A - 6.84%
HondaAccord Hybrid 2,278 5.4%96.4% 17,430 505.2% 2,880 6.10%
ToyotaCamry Hybrid 2,090 62.8%9.9% 13,472 -18.6% 16,551 5.60%
ToyotaHighlander Hybrid 1,500 5.7%291.6% 12,599 205.9% 4,119 4.02%
HyundaiIoniq Hybrid 1,101 0.7%N/A 8,127 N/A - 2.95%
ToyotaPrius C 937 9.8%-35.8% 9,707 -38.9% 15,893 2.51%
HyundaiSonata 866 13.6%-52.3% 8,737 -38.6% 14,241 2.32%
LexusRX 400 / 450 h 835 -2.0%115.8% 6,173 -3.2% 6,375 2.24%
FordC-Max Hybrid 820 -18.7%11.0% 7,239 -25.9% 9,773 2.20%
ToyotaPrius V 728 -12.8%-40.4% 7,647 -32.0% 11,241 1.95%
ChevroletMalibu Hybrid 499 65.8%-19.3% 3,499 60.8% 2,176 1.34%
LincolnMKZ 435 -20.6%-5.4% 4,585 -17.4% 5,550 1.17%
LexusES Hybrid 424 -33.3%-14.7% 3,982 -35.0% 6,124 1.14%
ToyotaAvalon Hybrid 398 -6.4%-42.2% 3,840 -37.2% 6,113 1.07%
KiaOptima Hybrid 396 34.7%-33.0% 2,421 -50.0% 4,840 1.06%
AcuraMDX Hybrid 239 10.1%N/A 1,075 N/A - 0.64%
LexusNX Hybrid 189 -20.3%-18.9% 1,971 -3.9% 2,051 0.51%
LexusCT200h 91 -55.4%-85.7% 4,663 -31.6% 6,821 0.24%
InfinitiQ50 Hybrid 33 32.0%-81.0% 771 -48.0% 1,484 0.09%
HondaCR-Z 27 3.8%-83.6% 651 -65.1% 1,864 0.07%
AcuraNSX Hybrid 26 23.8%-31.6% 355 327.7% 83 0.07%
AcuraRLX Hybrid 18 38.5%-25.0% 161 1.9% 158 0.05%
LexusLC 500h 16 6.7%N/A 83 N/A - 0.04%
InfinitiQ70 Hybrid 5 25.0%-37.5% 46 -48.9% 90 0.01%
LexusGS 450h 5 66.7%25.0% 46 -27.0% 63 0.01%
BuickLacrosse Hybrid 4 -20.0%-88.6% 107 -83.7% 655 0.01%
SubaruXV Crosstrek Hybrid 3 50.0%-96.2% 45 -97.8% 2,077 0.01%
HondaCivic Hybrid 2 N/A-98.4% 60 -93.6% 944 0.01%
VolkswagenJetta Hybrid 1 -83.3%-98.7% 69 -87.7% 560 0.00%
AcuraILX Hybrid - N/AN/A - -100.0% 1 0.00%
AudiQ5 Hybrid - N/A-100.0% - -100.0% 18 0.00%
BMW ActiveHybrid 5 (535ih) - N/A-100.0% - -100.0% 17 0.00%
BMW 7-Series ActiveHybrid - N/AN/A - -100.0% 1 0.00%
BuickRegal Hybrid - N/AN/A 6 -86.4% 44 0.00%
ChevroletImpala Hybrid - N/AN/A 1 -97.1% 35 0.00%
HondaInsight - N/A-100.0% 3 -95.2% 63 0.00%
InfinitiQX60 Hybrid - N/A-100.0% 298 -66.6% 892 0.00%
LexusLS 600h - N/A-100.0% - -100.0% 36 0.00%
MercedesE400H - N/A-100.0% 3 -75.0% 12 0.00%
NissanPathfinder Hybrid - N/A-100.0% 389 -34.1% 590 0.00%
NissanRogue Hybrid - N/AN/A - N/A - 0.00%
Total Hybrid 37,319 7.1%19.0% 279,179 8.4% 257,580
Total Auto Sales 1,515,759 2.8%6.0% 12,801,207 -1.9% 13,046,414
Overall Hybrid Take Rate2.46%2.18%1.97%

September 2017 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (September 2017): 7,719
Plug-in Hybrid Take-Rate: 0.51%

U.S. Plug-in Hybrid sales for September 2017

MfgrModel 9-17 Sales vs. 8-17 vs. 9-16 CY 2017 CY 17 vs 16 CY 2016 Current Month U.S. Share
ToyotaPrius Prime 1,899 4.3%47375.0% 15,056 28853.8% 52 24.60%
ChevroletVolt 1,453 0.6%-28.5% 15,348 -6.0% 16,326 18.82%
FordFusion Energi 763 0.1%-53.8% 7,285 -37.5% 11,650 9.88%
FordC-Max Energi 683 -3.1%-0.9% 6,612 23.0% 5,376 8.85%
BMW5-Series Plug in 511 48.1%N/A 1,598 N/A - 6.62%
ChryslerPacifica 450 12.5%N/A 2,342 N/A - 5.83%
BMWX5 333 5.0%-30.9% 3,259 -28.9% 4,584 4.31%
BMW3-Series Plug in 329 -19.6%509.3% 2,994 799.1% 333 4.26%
VolvoXC90 Plug In 236 -10.9%59.5% 1,482 -1.7% 1,508 3.06%
KiaOptima Plug In 228 25.3%N/A 930 N/A - 2.95%
HyundaiSonata Plug In* 175 -12.5%-36.4% 1,950 -12.4% 2,225 2.27%
MercedesC350We Plug-in Hybrid 126 -40.6%N/A 738 N/A - 1.63%
PorscheCayenne S E-Hybrid 124 -30.3%-5.3% 1,440 -12.3% 1,642 1.61%
VolvoXC60 Plug In 97 49.2%N/A 175 N/A - 1.26%
AudiA3 Plug In 85 -34.1%-72.8% 2,552 -13.5% 2,949 1.10%
MiniCountryman Plug In 80 -7.0%N/A 251 N/A - 1.04%
BMW7-Series Plug in 43 10.3%760.0% 465 9200.0% 5 0.56%
MercedesS550 Plug In 35 9.4%-14.6% 602 137.9% 253 0.45%
BMWi8 27 -6.9%-82.9% 331 -69.6% 1,089 0.35%
CadillacCT6 27 17.4%N/A 116 N/A - 0.35%
MercedesGLE 550e Hybrid 14 -39.1%-46.2% 332 235.4% 99 0.18%
PorschePanamera S E-Hybrid 1 0.0%-96.4% 11 -95.8% 264 0.01%
CadillacELR - -100.0%-100.0% 17 -96.7% 523 0.00%
Total PHEV 7,719 0.7%27.8% 65,886 34.8% 48,878
Total Auto Sales 1,515,759 2.8%6.0% 12,801,207 -1.9% 13,046,414
Overall PHEV Rate0.51%0.51%0.37%
* Estimated

September 2017 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (September 2017): 13,421
Battery Electric Take-Rate: 0.89%

U.S. Battery Electric sales for September 2017

MfgrModel 9-17 Sales vs. 8-17 vs. 9-16 CY 2017 CY 17 vs 16 CY 2016 Current Month U.S. Share
TeslaModel S* 4,500 114.3%19.8% 19,200 -7.9% 20,856 33.53%
TeslaModel X* 3,400 100.0%52.6% 15,600 26.5% 12,328 25.33%
ChevroletBolt 2,632 24.9%N/A 14,302 N/A - 19.61%
NissanLeaf 1,055 -8.6%-19.8% 10,740 16.3% 9,238 7.86%
BMWi3** 538 6.7%37.6% 4,635 -19.6% 5,763 4.01%
Fiat500e* 305 30.3%-17.6% 2,661 -9.5% 2,939 2.27%
KiaSoul EV 255 -15.0%17.5% 1,536 32.2% 1,162 1.90%
VWe-Golf 187 -41.0%-64.7% 2,699 -3.0% 2,782 1.39%
FordFocus EV 131 0.0%59.8% 1,468 122.1% 661 0.98%
SmartforTwo EV 123 30.9%179.5% 274 -48.0% 527 0.92%
TeslaModel 3* 120 71.4%N/A 220 N/A - 0.89%
MercedesB-Class Electric 87 50.0%70.6% 543 16.0% 468 0.65%
HondaClarity BEV 52 246.7%N/A 101 N/A - 0.39%
HyundaiIoniq EV 36 -45.5%N/A 302 N/A - 0.27%
ChevroletSpark - N/A-100.0% 14 -99.5% 2,719 0.00%
Mitsubishii - N/A-100.0% 6 -92.7% 82 0.00%
Total BEV 13,421 51.6%44.1% 74,301 24.8% 59,525
Total Auto Sales 1,515,759 2.8%6.0% 12,801,207 -1.9% 13,046,414
Overall BEV Take Rate0.89%0.58%0.46%
* Estimated
** Breakdown between electric and range extended model is not available.

September 2017 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (September 2017): 0
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for September 2017

MfgrModel 9-17 Sales vs. 8-17 vs. 9-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
HondaCivic - N/AN/A - -100.0% 1 N/A
Total CNG - -100.0% - -100.0% 1
Total Auto Sales 1,515,759 2.8%6.0% 12,801,207 -1.9% 13,046,414
Overall CNG Take Rate0.00%0.00%0.00%

September 2017 Hydrogen Fuel Cell Electric Vehicle Car Sales Numbers

Hydrogen Fuel Cell Electric Vehicles sold in the U.S. (September 2017): 201
Hydrogen Fuel Cell Electric Vehicle Take-Rate: 0.01%

U.S. Hydrogen Fuel Cell Electric Vehicle sales for September 2017

MfgrModel 9-17 Sales vs. 8-17 vs. 9-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
ToyotaMirai 184 162.9%166.7% 1,044 47.0% 710 91.54%
HondaClarity 14 -66.7%N/A 432 N/A - 6.97%
HyundaiTucson 3 N/A-25.0% 24 -38.5% 39 1.49%
Total Fuel Cell 201 -20.5%175.3% 1,500 100.3% 749
Total Auto Sales 1,515,759 2.8%6.0% 12,801,207 -1.9% 13,046,414
Overall Fuel Cell Take Rate0.01%0.01%0.01%

September 2017 Diesel Car Sales Numbers

Diesels sold in the U.S. (September 2017): 9,133
Diesel Take-Rate: 0.60

U.S. Diesel sales for September 2017

MfgrModel 9-17 Sales vs. 8-17 vs. 9-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
FordTransit Diesel* 4,741 33.2%25.4% 32,843 -16.7% 39,413 51.91%
RamRam Pickup Diesel* 1,137 212.4%-17.8% 2,149 -93.5% 32,816 12.45%
ChevroletColorado Diesel 832 10.9%-19.3% 6,681 16.3% 5,744 9.11%
BMW X5 Diesel 366 21.2%357.5% 2,235 34.8% 1,658 4.01%
GMCCanyon Diesel 356 17.1%-0.6% 2,753 11.7% 2,464 3.90%
Land RoverRange Rover Sport 268 22.9%-7.6% 2,452 -0.4% 2,463 2.93%
ChevroletCruze Diesel 260 -3.0%3614.3% 1,024 314.6% 247 2.85%
VolkswagenPassat Diesel 184 36.3%N/A 2,890 N/A - 2.01%
Land RoverRange Rover 183 35.6%0.0% 1,879 -4.7% 1,972 2.00%
JaguarXF 154 266.7%N/A 490 N/A - 1.69%
BMW 3-Series Diesel 153 3.4%206.0% 1,191 0.1% 1,190 1.68%
JaguarF-Pace 126 -23.2%N/A 1,871 N/A - 1.38%
JaguarXE 79 -32.5%27.4% 1,372 1917.6% 68 0.86%
VolkswagenGolf Sportwagon Diesel 75 -41.9%N/A 4,313 N/A - 0.82%
Land RoverRange Rover Velar 60 172.7%N/A 82 N/A - 0.66%
VolkswagenJetta Diesel 45 -45.8%N/A 2,215 N/A - 0.49%
RamPromaster Van Diesel 36 -21.7%12.5% 318 23.3% 258 0.39%
GMCTerrain Diesel 24 700.0%N/A 27 N/A - 0.26%
VolkswagenBeetle Diesel 19 -38.7%N/A 282 N/A - 0.21%
VolkswagenGolf Diesel 16 -48.4%N/A 715 N/A - 0.18%
AudiA3 Diesel 9 -57.1%N/A 111 N/A - 0.10%
MercedesGL-Class Diesel 3 0.0%-62.5% 31 -96.2% 811 0.03%
MercedesGLK Class Diesel 3 N/AN/A 3 -90.0% 30 0.03%
MercedesGLE-Class Diesel 2 N/A-95.6% 16 -98.3% 923 0.02%
MercedesE-Class Diesel 1 0.0%-90.9% 26 -95.9% 641 0.01%
MercedesML Class Diesel 1 -50.0%N/A 8 -69.2% 26 0.01%
AudiQ7 Diesel - N/AN/A - N/A - 0.00%
AudiQ5 Diesel - N/AN/A - N/A - 0.00%
AudiA6 Diesel - N/AN/A - N/A - 0.00%
AudiA7 Diesel - N/AN/A - N/A - 0.00%
AudiA8 Diesel - N/AN/A - N/A - 0.00%
BMW 5-Series Diesel - N/A-100.0% 41 -94.2% 701 0.00%
BMW 7-Series Diesel - N/AN/A - -100.0% 2 0.00%
BMW X3 Diesel - N/A-100.0% 28 -96.0% 695 0.00%
JeepGrand Cherokee Diesel - N/A-100.0% 725 -76.5% 3,086 0.00%
MaseratiGhibli - N/AN/A - N/A - 0.00%
MercedesC-Class Diesel - N/AN/A 10 66.7% 6 0.00%
MercedesGLS-Class Diesel - N/AN/A 3 N/A - 0.00%
Porsche Cayenne Diesel - N/AN/A - -100.0% 18 0.00%
VolkswagenTouareg Diesel - N/AN/A 1 N/A - 0.00%
Total Diesel 9,133 32.8%18.1% 68,785 -27.8% 95,232
Total Auto Sales 1,515,759 2.8%6.0% 12,801,207 -1.9% 13,046,414
Overall Diesel Take Rate0.60%0.54%0.73%
* Estimated

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