September 2016 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall passenger vehicle and light-duty truck sales for September were down modestly from a strong year ago result and down 5 percent from August 2016.

Through the first nine months of the year, overall sales were up 0.4 percent from the comparable 2015 period. Thus, overall sales are strong but it is clear a plateau has been reached. As compared to a year-ago, September sales were up significantly for full electrics and plug-in hybrids. Hybrid and diesel sales were both down. As compared to August, September sales were up for battery electrics, but flat or down for the other categories.

Battery electric vehicle sales were up from August and year-ago with strong sales of the category leaders including Tesla products, the LEAF (an unusual result for this vehicle) and the VW e-Golf. In fact, the share of total sales at 0.70 percent is the highest ever for battery electrics. Tesla sales paced the category given their need to show strong results for the third quarter (in preparation for another offering of stock and/or debt to provide funding for the launch of the Model 3). A 60 kWh version of the Model S succeeded in increasing volume for the model, although the profit margin is somewhat below other variants of the vehicle. A 100 kWh version is also available, although we expect sales of that model were modest. While sales of the LEAF were not outstanding, September sales were the best month of the year, but the vehicle continues to struggle in the face of new entries that better serve consumer desires. The BMW i3 had a poor month (presumably due to availability). Other low volume vehicles performed well, showing gains from August and year-ago.

SEE ALSO: August 2016 Dashboard

Plug-in hybrids were down from last month, but strongly ahead of year-ago levels on the strength of the Chevy Volt and Ford Fusion Energi. Year-to-date, those two models are well ahead of 2015 levels. The Volt continued to sell at or over 2,000 units monthly, a level it has achieved since March. The Fusion had another good month (which is notable as mid-size cars have been struggling).

Hybrid sales in September were down slightly from August and year-ago. Among the category leaders, the Fusion hybrid (updated version) and Sonata performed well. The Accord hybrid is relaunching after a year on hiatus and thus numbers are up. The Prius Liftback continues in the area of 8,000 to 10,000 monthly, but this is below expectation and below stronger sales in the past (even though it is now a new model in its fourth generation). Sales of the Prius C and Prius V are also steady, but are not at a strong level. The new RAV4 hybrid continues to impress, selling in the 4,000 to 5,000 range monthly. The Camry hybrid is not performing well, which is consistent with the overall Camry line. The Malibu hybrid has been on the market for almost half a year, but its numbers are small, at roughly 500 units monthly. This product is strong technically, but marketing efforts have been modest with the expected result.

On the diesel front, discussions between VW and U.S. regulators continue (we have certainly been saying this for a long time!), but all VW diesel products remain off the market. While there are conflicting signals from VW on whether these products will be offered going forward, there will be some variants offered although prices will clearly be higher reflecting the inclusion of additional emissions reduction equipment. With respect to products that are available, the Ram Pickup had a great month, as did the diesel version. Year-to-date, the Ram Pickup is running slightly ahead of the Transit Van Diesel. Excluding the VW products, diesel sales so far this year are up 6.4 percent, running well ahead of the overall market. GM (Colorado/Canyon) and Ford (Transit) are the auto makers powering this growth.

HEV_916

September 2016 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (September 2016): 31,286
Hybrid Take-Rate: 2.19

U.S. Hybrid sales for September 2016

MfrModel 9-16 Sales vs. 8-16 vs. 9-15 CY 2016 CY 16 vs 15 CY 2015 Current Month US Share
ToyotaPrius Liftback 9,790 -3.8%-1.6% 78,372 -8.6% 85,778 31.29%
ToyotaRAV4 4,127 -16.1%N/A 32,989 N/A - 13.19%
FordFusion Hybrid 3,776 25.8%88.6% 21,784 13.0% 19,283 12.07%
ToyotaCamry Hybrid 1,902 -11.7%-27.7% 16,551 -31.8% 24,270 6.08%
HyundaiSonata 1,815 58.4%53.2% 14,241 -13.7% 16,497 5.80%
ToyotaPrius C 1,459 0.0%-56.7% 15,893 -46.4% 29,649 4.66%
ToyotaPrius V 1,222 -9.2%-52.5% 11,241 -50.0% 22,479 3.91%
HondaAccord Hybrid 1,160 30.3%35.8% 2,880 -71.5% 10,111 3.71%
FordC-Max Hybrid 739 -15.9%-40.7% 9,773 -15.8% 11,613 2.36%
ToyotaAvalon Hybrid 688 -11.2%-35.3% 6,113 -33.8% 9,232 2.20%
LexusCT200h 638 -22.1%-43.6% 6,821 -38.7% 11,132 2.04%
ChevroletMalibu Hybrid 618 18.4%61700.0% 2,176 3717.5% 57 1.98%
KiaOptima Hybrid 591 -9.6%-48.0% 4,840 -43.2% 8,516 1.89%
LexusES Hybrid 497 -28.2%-45.2% 6,124 -24.1% 8,070 1.59%
LincolnMKZ 460 -15.0%-22.8% 5,550 -10.7% 6,214 1.47%
LexusRX 400 / 450 h 387 -32.6%-12.6% 6,375 34.0% 4,757 1.24%
ToyotaHighlander Hybrid 383 -24.3%4.4% 4,119 46.8% 2,806 1.22%
LexusNX Hybrid 233 4.0%37.1% 2,051 12.4% 1,825 0.74%
InfinitiQ50 Hybrid 174 16.0%-51.1% 1,484 -53.1% 3,161 0.56%
HondaCR-Z 165 -25.7%-46.8% 1,864 -15.5% 2,205 0.53%
NissanPathfinder Hybrid 80 37.9%-57.0% 590 -68.8% 1,891 0.26%
SubaruXV Crosstrek Hybrid 79 -32.5%-78.6% 2,077 -55.2% 4,634 0.25%
VolkswagenJetta Hybrid 76 -40.6%-1.3% 560 0.2% 559 0.24%
InfinitiQX60 Hybrid 63 -3.1%-72.7% 892 -48.7% 1,738 0.20%
AcuraNSX Hybrid 38 72.7%N/A 83 N/A - 0.12%
HondaCivic Hybrid 38 -24.0%-93.8% 855 -78.2% 3,930 0.12%
BuickLacrosse Hybrid 35 -41.7%-82.5% 655 -81.3% 3,504 0.11%
AcuraRLX Hybrid 24 26.3%-7.7% 158 -23.7% 207 0.08%
InfinitiQ70 Hybrid 8 -11.1%-33.3% 90 -31.8% 132 0.03%
LexusLS 600h 6 -45.5%100.0% 36 -16.3% 43 0.02%
BMW 7-Series ActiveHybrid 5 N/AN/A 6 -45.5% 11 0.02%
LexusGS 450h 4 33.3%-42.9% 63 -17.1% 76 0.01%
BMW ActiveHybrid 5 (535ih) 2 N/A0.0% 17 13.3% 15 0.01%
MercedesE400H 2 100.0%N/A 12 -76.9% 52 0.01%
AudiQ5 Hybrid 1 -50.0%-66.7% 18 -75.0% 72 0.00%
HondaInsight 1 -88.9%-98.4% 63 -95.3% 1,353 0.00%
AcuraILX Hybrid - N/A-100.0% 1 -95.2% 21 0.00%
BMW ActiveHybrid 3 (335ih) - N/AN/A - -100.0% 22 0.00%
BuickRegal Hybrid - N/A-100.0% 44 -72.2% 158 0.00%
Cadillac Escalade Hybrid - N/AN/A - -100.0% 7 0.00%
ChevroletImpala Hybrid - N/A-100.0% 35 -85.9% 248 0.00%
ChevroletSilverado Hybrid - N/AN/A - -100.0% 2 0.00%
ChevroletTahoe Hybrid - N/AN/A - -100.0% 8 0.00%
GMC Yukon Hybrid - N/AN/A - -100.0% 10 0.00%
GMC Sierra Hybrid - N/AN/A - -100.0% 1 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
MercedesS400HV Hybrid - N/AN/A - -100.0% 1 0.00%
Mercedes ML450H - N/AN/A - -100.0% 10 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/AN/A - N/A - 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
VolkswagenTouareg Hybrid - N/AN/A - -100.0% 15 0.00%
Total Hybrid 31,286 -2.9%-2.6% 257,496 -13.1% 296,375 100.00%
Total Auto Sales 1,427,812 -5.2%-0.7% 13,044,080 0.4% 12,995,135
Overall Hybrid Take Rate2.19%1.97%2.28%

phev_916

September 2016 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (September 2016): 6,037
Plug-in Hybrid Take-Rate: 0.42%

U.S. Plug-in Hybrid sales for September 2016

MfgrModel 9-16 Sales vs. 8-16 vs. 9-15 CY 2016 CY 16 vs 15 CY 2015 Current Month U.S. Share
ChevroletVolt 2,031 -2.4%114.0% 16,326 76.2% 9,264 33.64%
FordFusion Energi 1,652 16.2%104.5% 11,650 68.9% 6,899 27.36%
FordC-Max Energi 689 -2.5%-4.2% 5,376 -5.3% 5,678 11.41%
BMWX5 482 -45.0%N/A 4,584 N/A - 7.98%
AudiA3 Plug In 312 -9.8%N/A 2,949 N/A - 5.17%
HyundaiSonata Plug In* 275 10.0%N/A 2,225 N/A - 4.56%
BMWi8 158 9.0%-13.2% 1,089 -18.9% 1,342 2.62%
VolvoXC90 Plug In 148 -15.9%N/A 1,508 37600.0% 4 2.45%
PorscheCayenne S E-Hybrid 131 -33.5%87.1% 1,642 110.8% 779 2.17%
BMW3-Series Plug in 54 5.9%N/A 333 N/A - 0.89%
MercedesS550 Plug In 41 36.7%141.2% 253 583.8% 37 0.68%
PorschePanamera S E-Hybrid 28 -52.5%-31.7% 264 -20.0% 330 0.46%
MercedesGLE 550e Hybrid 26 8.3%N/A 99 N/A - 0.43%
CadillacELR 6 0.0%-83.3% 523 -29.3% 740 0.10%
ToyotaPrius Plug In 4 100.0%-98.1% 52 -98.7% 4,034 0.07%
HondaAccord Plug In - N/AN/A - -100.0% 62 0.00%
Total PHEV 6,037 -5.3%96.9% 48,873 67.6% 29,169
Total Auto Sales 1,427,812 -5.2%-0.7% 13,044,080 0.4% 12,995,135
Overall PHEV Rate0.42%0.37%0.22%
* Estimated

bev_916

September 2016 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (September 2016): 10,032
Battery Electric Take-Rate: 0.70%

U.S. Battery Electric sales for September 2016

MfgrModel 9-16 Sales vs. 8-16 vs. 9-15 CY 2016 CY 16 vs 15 CY 2015 Current Month U.S. Share
TeslaModel S* 4,100 28.1%95.2% 21,400 23.0% 17,400 40.87%
TeslaModel X* 2,600 36.8%43233.3% 12,900 214900.0% 6 25.92%
NissanLeaf 1,316 23.5%5.5% 9,238 -32.2% 13,630 13.12%
VWe-Golf 529 16.5%54.2% 2,782 8.9% 2,555 5.27%
BMWi3** 391 -61.4%-77.1% 5,763 -27.0% 7,893 3.90%
Fiat500e* 370 19.0%3.6% 2,938 -23.7% 3,851 3.69%
ChevroletSpark 315 7.9%100.6% 2,719 27.4% 2,134 3.14%
KiaSoul EV 217 41.8%106.7% 1,162 59.8% 727 2.16%
FordFocus EV 82 9.3%-43.4% 661 -47.8% 1,267 0.82%
MercedesB-Class Electric 51 -10.5%-65.3% 468 -72.3% 1,687 0.51%
SmartforTwo EV 44 -20.0%-53.2% 527 -44.8% 955 0.44%
Mitsubishii 17 -32.0%466.7% 82 -11.8% 93 0.17%
HondaFit EV - N/AN/A - -100.0% 1 0.00%
ToyotaRAV4 EV - N/AN/A - -100.0% 17 0.00%
Total BEV 10,032 16.6%56.4% 60,640 16.1% 52,216
Total Auto Sales 1,427,812 -5.2%-0.7% 13,044,080 0.4% 12,995,135
Overall BEV Take Rate0.70%0.46%0.40%
* Estimated
** Breakdown between BEV and PHEV is not available.

September 2016 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (September 2016): 0
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for September 2016

MfgrModel 9-16 Sales vs. 8-16 vs. 9-15 CY 2016 CY 16 vs 15 CY 2015 Current Month US Share
HondaCivic - N/A-100.0% 1 -99.8% 425 N/A
Total CNG - -100.0% 1 -99.8% 425
Total Auto Sales 1,427,812 -5.2%-0.7% 13,044,080 0.4% 12,995,135
Overall CNGTake Rate0.00%0.00%0.00%

fcv_916

September 2016 Hydrogen Fuel Cell Electric Vehicle Car Sales Numbers

Hydrogen Fuel Cell Electric Vehicles sold in the U.S. (September 2016): 73
Hydrogen Fuel Cell Electric Vehicle Take-Rate: 0.01%

U.S. Hydrogen Fuel Cell Electric Vehicle sales for September 2016

MfgrModel 9-16 Sales vs. 8-16 vs. 9-15 CY 2016 CY 16 vs 15 CY 2015 Current Month US Share
ToyotaMirai 69 -81.4%N/A 710 N/A - 94.52%
HyundaiTucson 4 200.0%-20.0% 39 39.3% 28 5.48%
HondaClarity - N/AN/A - N/A - 0.00%
Total Fuel Cell 73 -180.4%1360.0% 749 2575.0% 28
Total Auto Sales 1,427,812 -5.2%-0.7% 13,044,080 0.4% 12,995,135
Overall Fuel Cell Take Rate0.01%0.01%0.00%

diesel_916

September 2016 Diesel Car Sales Numbers

Diesels sold in the U.S. (September 2016): 11,737
Diesel Take-Rate: 0.82

U.S. Diesel sales for September 2016

MfgrModel 9-16 Sales vs. 8-16 vs. 9-15 CY 2016 CY 16 vs 15 CY 2015 Current Month US Share
RamRam Pickup Diesel* 5,385 15.7%40.9% 39,997 -10.0% 44,440 45.88%
FordTransit Diesel* 3,780 -10.0%6.4% 39,413 30.8% 30,131 32.21%
ChevroletColorado Diesel 1,031 23.9%N/A 5,744 N/A - 8.78%
JeepGrand Cherokee Diesel 370 0.5%17.5% 3,086 14.0% 2,708 3.15%
GMCCanyon Diesel 358 5.3%N/A 2,464 N/A - 3.05%
Land RoverRange Rover Sport 290 19.8%N/A 2,463 N/A - 2.47%
Land RoverRange Rover 183 -9.4%N/A 1,972 N/A - 1.56%
BMW X5 Diesel 80 -54.8%-60.8% 1,658 -59.5% 4,093 0.68%
JaguarXE 62 933.3%N/A 68 N/A - 0.53%
BMW 3-Series Diesel 50 -58.3%-79.3% 1,190 -55.3% 2,661 0.43%
MercedesGLE-Class Diesel 45 -32.8%-65.9% 923 306.6% 227 0.38%
BMW 5-Series Diesel 38 -41.5%-84.1% 701 -28.8% 984 0.32%
RamPromaster Van Diesel 32 0.0%28.0% 258 61.3% 160 0.27%
MercedesE-Class Diesel 11 -63.3%-87.4% 641 -58.2% 1,535 0.09%
MercedesGL-Class Diesel 8 -83.3%-96.3% 811 -69.4% 2,653 0.07%
BMW X3 Diesel 7 -78.1%-94.4% 695 -50.0% 1,390 0.06%
ChevroletCruze Diesel 7 0.0%-96.8% 247 -91.2% 2,793 0.06%
AudiQ7 Diesel - N/A-100.0% - -100.0% 3,082 0.00%
AudiQ5 Diesel - N/A-100.0% - -100.0% 3,938 0.00%
AudiA3 Diesel - N/A-100.0% - -100.0% 1,953 0.00%
AudiA6 Diesel - N/A-100.0% - -100.0% 990 0.00%
AudiA7 Diesel - N/A-100.0% - -100.0% 442 0.00%
AudiA8 Diesel - N/A-100.0% - -100.0% 255 0.00%
BMW 7-Series Diesel - N/A-100.0% 2 -33.3% 3 0.00%
JaguarF-Pace - N/AN/A - N/A - 0.00%
MercedesGLK Class Diesel - N/A-100.0% 30 -98.7% 2,336 0.00%
MercedesML Class Diesel - -100.0%-100.0% 26 -62.9% 70 0.00%
MercedesR-Class Diesel - N/AN/A - -100.0% 1 0.00%
MercedesS-Class Diesel - N/AN/A - -100.0% 1 0.00%
Porsche Cayenne Diesel - N/A-100.0% 18 -99.4% 2,977 0.00%
VolkswagenBeetle Diesel - N/A-100.0% - -100.0% 905 0.00%
VolkswagenGolf Diesel - N/A-100.0% - -100.0% 7,149 0.00%
VolkswagenGolf Sportwagon Diesel - N/A-100.0% - -100.0% 8,886 0.00%
VolkswagenJetta Diesel - N/A-100.0% - -100.0% 16,175 0.00%
VolkswagenPassat Diesel - N/A-100.0% - -100.0% 16,845 0.00%
VolkswagenTouareg Diesel - N/A-100.0% - -100.0% 2,919 0.00%
Total Diesel 11,737 2.8%-12.9% 102,407 -37.1% 162,702 100.00%
Total Auto Sales 1,427,812 -5.2%-0.7% 13,044,080 0.4% 12,995,135
Overall Diesel Take Rate0.82%0.79%1.25%
* Estimated

View Past Dashboards: