Saturn's Second Chance
Oct. 23, 2006: CNN Money
Summary: When former General Motors chairman Roger Smith dreamed up Saturn in the 1980s, he envisioned a stand-alone small car company remote from the problems of bureaucratic GM that would sell 500,000 cars a year. But Smith retired in 1990 and his successors didn’t see it that way. They took away Saturn’s independence and starved it of new models.
After losing billions of dollars, Saturn was struggling along with old designs a few years ago when GM (Charts) decided to give it another chance. It invested $3 billion, borrowed some design themes from its German brand Opel, and sent it out to fight again.