RAV4 EV Launched: $49,800 And 100 miles Range

Details have been released today on the Rav4 EV. The all-electric SUV will come in one fully-equipped flavor, with a MSRP of $49,800.

This was revealed today by Toyota which showed the all-new Toyota RAV4 EV at the 26th annual Electric Vehicle Symposium in Los Angeles. The battery powered SUV has an expected driving range rating of approximately 100 miles and charging time of approximately six hours on a 240V/40A charger. According to Toyota, the RAV4 EV’s driving performance, dynamics and cargo capacity are equal to or exceed the gas powered RAV4 V6.

The RAV4 EV, to be built in Canada, will go on sale in late summer 2012 through select dealers, initially in four major California metropolitan markets including Sacramento, San Francisco Bay Area, Los Angeles/Orange County and San Diego. Sales volume is planned for approximately 2,600 units over the next three years. The battery warranty is 8 years or 100,000 miles.

The RAV4 EV combines a Tesla designed and produced battery and electric powertrain with Toyota’s most popular SUV model. The RAV4 EV’s battery pack is mounted low and to the center of the vehicle.

The front wheel drive RAV4 EV allows drivers to select from two distinctly different drive modes, Sport and Normal. In Sport mode, the vehicle reaches 0-60 mph in just 7.0 seconds and has a maximum speed of 100 mph. Normal mode achieves 0-60 mph in 8.6 seconds with a maximum speed of 85 mph. Maximum output from the electric powertrain is 154 horsepower (115 kilowatt) @ 2,800 rpm.

The front of the RAV4 EV has been modified to obtain a low 0.30 coefficient of drag. Compared with the gas powered RAV4, Toyota re-styled the front bumper, upper and lower grill, side mirrors, rear spoiler, and under body design to maximize air flow around the vehicle.

Inside, a six-way adjustable driver’s seat includes variable front seat heaters, which extends heater coverage to the occupant’s upper back. The split reclining rear seats with folding center arm rest fold flat for increased cargo space, with a total cargo capacity equivalent to the conventional RAV4 of 73 cubic feet. No interior space is lost in the vehicle due to EV components.

Toyota’s approved electric vehicle supplier equipment provider is Leviton, which offers multiple options for charging solutions. For the shortest charge time of approximately six hours, Leviton offers a custom 240-volt (Level 2), 40A, 9.6-kw output charging station. The vehicle comes equipped with a 120V (Level 1) emergency charging cable for instances when the recommended 240V (Level 2) charging is not available.


  • MrEnergyCzar

    I’m assuming it isn’t 4 wheel drive yet. 40A charging is huge and fast. 9.6 KW is large, the Ford Focus is 6.6 kW, Leaf even less. I’m surprised they only plan on selling less than 100 per month the first 3 years?

    MrEnergyCzar

  • folsomev

    It looks to me like 40A charging should really be stated as 32A, and 9.6 kW (40 * 240) should be stated as 7.7 kW (32 * 240) or less — perhaps 7.2 kW or even 6.6 kW. The National Electric Code requires charging stations to draw no more than 80% of the circuit capacity. Still, much better than 3.3 kW.

    It’s important to know if the new RAV4 EV can charge at lower rates as well. There are a few (very few public) EVSE out there that can deliver only 3.8 kW or so. A well-behaved vehicle will check the pilot signal from the EVSE and not draw more than the EVSE can deliver.

  • Max Reid

    Great. Earlier Toyota said that Hybrids are good enough. Now they have launched EV in response to market. So how about Prius EV with different ranges like 100 mile, 200 mile and 300 mile range.

    Will it not be better to buy a Tesla Model S for 7 K more since it has 7 seater (5+2 ) and 160 mile range and has lot of luxuries. Some where the competition should start which brings down the price of these EVs. That will be great.

  • FamilyGuy

    Too rich for me.

  • Shines

    OK – well now we are talking about a vehicle that could handle a “generator trailer” for longer trips. I recall someone made such a thing for the first Rav 4 EV. I found a related article: http://www.evnut.com/rav_longranger.htm
    I could see something a little larger than the one in the article that would include some additional storage capacity.

  • jac007

    This Model has a very attractive features and design with great look. But this model design is very similar to Toyota fortuner. But the features of this car is too good. Is this car is going to launch in India ?
    RVs on Rent

  • Roy_H

    Great execution, good looking, functional, but overpriced. The planned low production is in line with the high price, this does indeed seem to be a CARB compliance car and not a serious effort to sell EVs. It of course does make sense to market the first cars in California, but given the announced 2,600 for 3 years, it appears they do not intend to market anywhere they are not required to do so.

  • James Davis

    That’s another one for the shelf, and these companies wonder why they are having financial problems. How can the people take them serious when they don’t even take themselves serious? $50,000.00 for 100 mile range…that’s $500.00 a mile. I must had missed it on the evening news, but when did America become all blue blood with no brains? …wait, let me guess – between 2000 and 2008, right?

  • CharlesF

    I think 2,600 will be tough to make. $44,000 for a city car? Now why would anybody do that?

  • Van

    If it charged at 80% of capacity (7.7 KW) for six hours, that would send 46 KWh to the battery. Assuming 10% charging loses, that would mean the available initial capacity is about 42 KWh. At $600 per KWh that means about $25,000 of the MSRP can be attributed to the battery. A gasoline powered Rav4 MSRP is about $25,000 depending on options.

    The range seems suspect, even at 2.7 Miles per KWh, the range would figure to be 113 Miles. But if it managed the same EV mileage as a Leaf, Volt or PHV, (3.5) it would have a range over 140 miles.

    It seems clear that we need the second generation battery before we can really sell hybrids, and we need the third generation battery, i.e 4 times the specific energy of the first generation lithium car batteries, for EV’s to rise above a status symbol for the rich.

  • LT

    The Model S has a 7 seat option? It is not obvious from their website where the tout other types of optional features.

  • Simon Says

    I’m an engineer and I was curious about the cost and environmental benefits of such a car. So I crunched some numbers. I’m a little surprised by the results.

    Consider an efficient sedan getting 38 mpg (granted that’s an efficient car, but not unreasonable for a conventional engine). With gas costing $3.50 a gallon, that comes to $0.12 per mile. In Maryland, I currently pay about $0.117 per kWh for electricity. If I assume it takes 57.6 kWh (9.6 kW x 6 hr) to charge the Rav4 and I can drive for 100 miles, that comes to $0.07 per mile. Yes, it’s cheaper but after 100,000 miles I’ve only saved $5k. Hard to justify the $50k price tag.

    Now for the real eye-opener. Burning a gallon of gas releases about 20 lbs (9072 g) of CO2. A sedan getting 38 mpg releases 239 g CO2 per mile driven. Producing a kWh of electricity from a coal-fired power plant (about 50% of my power supply in MD), releases about 1000 g CO2. So driving the RAV4 would release about 576 g CO2 per mile if you charged it with coal-based electricity!?! A natural gas power plant releases about 440 g CO2 per kWh. That would result in a release of 255 g CO2 per mile – still more than the efficient sedan!

    As an engineer, I am really bummed. I figured there wouldn’t be an financial incentive for such a car. But it looks like there might not even be a good environmental incentive. I’m sure there are some flaws in my analysis (hopefully no gross miscalculations), but to a first order things don’t look good.

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