Professional taxi drivers in London will be swapping their current cars for Nissan Leaf electric cars this coming weekend.
A fleet of zero-emission Nissan Leafs will be driving around London on the June 23 and 24, offering free “taxi” rides. To grab a ride, all a prospective passenger has to do is send a tweet that incorporates the hashtag “#6XCHEAPER” and their chosen destination. Nissan is also using the activity to gather consumer feedback on a potential taxi of the future.
The use of Twitter is an integral part of Nissan’s ambitious campaign, “The Big Turn On,” which is spreading the EV message via social media channels and aimed to get one million consumers switched onto electric driving, in just 100 days. The 1 million “turn ons” target was achieved on the June 20, 18 days ahead of the original target.
The #6XCHEAPER tag emphasizes that fueling an electric vehicle is six times cheaper than a similar sized regular gas car.
Electric vehicles enjoy even more savings. Because it produces zero emissions, Nissan Leaf is exempt from London’s congestion charge and attracts no annual vehicle excise duty, helping financially squeezed motorists as much as possible.
“This is part of a campaign designed to get people to turn on to 100-percent electric driving by busting many of the myths and highlighting the many benefits of electric cars, including incredibly low fuel costs. By offering free taxi rides, we aim to show hundreds of people just how practical and affordable the Nissan Leaf is to run. As each journey costs us so little, we’re not charging passengers – there’s no point quibbling over a few pence,” said Jim Wright, managing director of Nissan GB.
The fleet of Nissan Leafs will be based at their very own “taxi rank” at the Truman Brewery, near Liverpool St. Station and will be giving free rides to destinations across London. That means as far west as Turnham Green or to the O2 Arena in the east. The Nissan Leaf cabs will go south of the river as far as Clapham and as far north as Hampstead. They will be operating from 10 a.m. to 6 p.m. on both Saturday and Sunday and driven by professional drivers from car service operator Climate Cars.
All Tweets sent with the #6XCHEAPER hashtag will be monitored and winners of the free rides chosen at random to avoid queues. Each journey will be logged and passengers shown just how much they would save in fuel costs by going electric.