Qoros attracted attention at the 15th Shanghai International Auto Show by collecting its first design award.
The Qoros 3 Sedan received the Award for the Most Eagerly Anticipated Domestic Car of 2013 at the Most Beautiful Automobile China Awards ceremony.
The Qoros 3 Sedan was styled by the brand’s Executive Director of Design, Gert Hildebrand, who leads the Qoros design teams in Munich and Shanghai. The car exemplifies two core design concepts advocated by Hildebrand: perfect proportion and ‘less is more’.
The Qoros 3 Sedan is described by the new company as dynamic yet elegant, generously proportioned, and as having a spacious interior and a larger footprint than other compact (C-segment) cars.
This sedan introduces several Qoros signature design themes that will feature on future models.
“It is a great pleasure for Qoros to be honoured with such a prestigious award for our first car,” said Hildebrand. “The Qoros 3 Sedan defines the unique characteristics of future Qoros models through its elegant, modern and dynamic design features.”
The Qoros 3 Sedan was designed specifically for young, aspirational metropolitan motorists. The company said that in addition to its looks, it will feature European engineering, quality and safety standards and a generous level of equipment as standard, including an industry-leading eight-inch touchscreen infotainment system.
The Most Beautiful Automobile China Awards program honors the most beautiful cars on display at the Shanghai and Beijing Auto Shows. The prestigious awards were introduced in 2007 by Car & Driver China magazine.
“That the Qoros 3 Sedan should receive the trophy for the Most Eagerly Anticipated Domestic Car of 2013 in these highly respected awards demonstrates the impact that the judges believe this forthcoming model will have in the coming years, not only within the Chinese auto industry, but on a global scale,” concludes Hildebrand.
Showcased alongside the sedan, the Qoros 3 Cross Hybrid Concept presented the application of signature styling themes introduced on the Qoros 3 Sedan to possible future compact hatchback and crossover models, while hinting to future hybrid powertrains.
The company said that enhanced traction properties and an advanced hybrid drive demonstrate that engineering innovations is a core strategic activity for Qoros. Intelligent control software ensures seamless transition among different drive modes.
Qoros Auto Co. Ltd. was founded in 2007, within the context of a partnership of equals between Chery Automobile and Israel Corporation, a globally acting industry holding company.