Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti’s foray into new premium segments.
According to Infiniti, the Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers.
The concept is set to be unveiled at Infiniti’s press conference, scheduled for 10:15 am CET on September 10 in Hall 5 at the Frankfurt Motor Show.
Per the company, the Q30 Concept embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.
No news or information has been revealed as to the powerplant for this concept. EV, hybrid or conventional? Many see in the picture a luxury-vehicle using Leaf propulsion components; others would liem to see the hybrid setup found in the Q50. Nothing has been confirmed and these are merely rumors.
Per Infiniti, the shape of the Q30 Concept deliberately challenges categorization – not a coupe, not a hatch and not a crossover but a fusion of the three body styles. It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.
Infiniti is confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.
The Q30 Concept design language reflects the brand’s new look. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, is said to have explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand’s design language continues to evolve.
Following the company’s branding and naming convention, this would be consider a car; it would’ve been designated QX30 Concept if it was to be considered a CUV.
The Q30 Concept signals the next step in an aggressive strategy to extend the Infiniti brand into new premium segments.