PSA’s Intelligent Mobility App Free2Move Comes to the US

France-based Groupe PSA, Europe’s second-largest auto manufacturer, is entering the U.S. market with its Free2Move ride-sharing app.

The maker of the Peugeot, Citroen, and the premium DS brand has launched its service first in Seattle. The move follows several months after a flat-footed July launch on iOS and Android that saw a limited marketing push and met with little fanfare.

“The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA,” said Groupe PSA’s North America president and CEO, Larry Dominique. “As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.”

Free2Move aggregates many car-sharing providers, such as Avis’ Zipcar and Daimler Ag’s Car2Go, into one app. It allows users to compare vehicles and operating costs, with registrations, bookings, and payment are all handled in-app. Within the next 60 days, Groupe PSA will also add bike sharing services Ofo Bike, Lime Bike, and Spin Bike.

This ambitious project marks Groupe PSA’s first stage of US market entry. Initial phases will focus on B2C and B2B car mobility solutions before moving on to develop autonomous and connected cars. According to PSA’s North America chief Larry Dominique in a phone interview, the company may also develop its own ride-hailing app. This would follow the PSA Groupe’s existing Madrid-based car-sharing service, Eysa.

Free2Move is now used by 400,000 customers and approximately 30 car-sharing providers in eight countries: France, Spain, Germany, the United Kingdom, the United States, Italy, Austria, and Sweden.


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