Toyota UK has provided a Prius Plug-in for a new transport initiative giving rail travelers access to a low emissions car club vehicle for the next leg of their journey.
The initiative gives holders of train operator Southern’s new smartcard – the key – access to the Prius Plug-in at Lewes railway station in Sussex.
The car is operated by the Co-wheels car club, and makes use of a new electric vehicle charging station installed at the station.
Key holders are being offered discounted club membership, enabling them to use their smartcard to open up the Prius Plug-in and drive off.
It is the first time the club has located a hybrid vehicle at a railway station and the project will run as a three-month trial.
The initiative was formally launched last week by Norman Baker, who is both Rail Minister and the MP for Lewes.
“This is an excellent scheme that offers greener transport through the use of both low emission vehicles and car sharing,” said Baker. “I am sure that projects like this and those that will inevitably follow will benefit local residents whilst preserving the wider natural environment.”
Co-wheels said using a Prius Plug-in will help travelers reduce their carbon footprint; for those making local onward journeys from Lewes, the Prius Plug-in has the potential to run entirely on its electric charge, with zero tailpipe emissions and zero fuel consumption.
“It is very exciting for the club to be involved as a partner in this innovative project,” said Co-wheels Director Pierre Fox. “Residents, visitors and businesses in Lewes will be able to benefit from an integrated system for accessing travel options. Travellers can buy a train ticket that also gives access to a plugged-in hybrid car at the station. It is hoped that the model will be extended across the region to create a significant impact.”