Prius Golden In California

The Prius is California’s car, we’ve known this for a few years.

Almost a full two months after our 2013 Dashboard was released, Toyota confirmed February 18 the Prius took home the gold in 2013 as the most popular vehicle-line in the Golden State for the second year in a row.

The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.

69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined, said Toyota.

The company added California drivers lead the country in adoption of vehicles powered, either wholly or partially, by electricity. A total of 9.3 percent of vehicles sold in the state run on some form of electricity, according to the California Auto Outlook Report. Of these, one out of every two hybrids in California carries the Prius name plate.

“For many customers Prius is synonymous with hybrid, especially in California,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc. “When the Prius was launched in 2000, many dismissed it as a “science project”, but owners were enamored by its great MPG and lower emissions for a cleaner environment.   Over the last decade, Toyota has sold more than 1.5 million Prius vehicles in the U.S. and we’re not slowing down anytime soon.”

While announcing this, Toyota also launched a video showcasing the wireless charging technology we featured here February 17.

The video can be seen here.