Yesterday Toyota announced the Prius c hybrid would range from suggested prices of $18,950 to $23,230 for one of its four trim levels.
Based on the Yaris platform, the smallest “city” version of the Prius is receiving high praise for its fun potential, frugality, and enough available accessories to endear it to Gen Y buyers – not to mention anyone who wants a small, inexpensive, efficient car.
Due for first deliveries next month, the vehicle gets 46 mpg highway, 53 mpg city, 50 mpg combined according to the U.S. Environmental Protection Agency.
Weighing more than 500 pounds less than the Liftback (regular Prius), the just-around 100-horsepower Prius c will also be built in Japan, but in a different facility – the Tohoku plant that also builds a couple of Japanese-market models plus the Scion tC.
This plant has become a symbol of Japan’s post-earthquake revival after experiencing severe damage last March.
Pricing for the four levels are as follows: Prius c One, $18,950; Prius c Two, $19,900; Prius c Three, $21,635; Prius c Four, $23,230. All models come with Bluetooth® hands free phone controls, and begin to pack on extras as they go up the scale.
The entire model-by-model item list could get tedious, but in brief, level two upgrades a fairly well appointed base car with a 6-speaker stereo and a number of interior convenience accessories. Level three comes with fully featured connectivity, improved audio, optional 15-inch alloy wheels, and more. Level four comes with 15-inch alloy wheels, with 16-inch wheel optional plus other trim.
You can also get more details from a press release – but instead of adding many more words here, we’ll show you a nearly 7-minute long video from one of our sister publications, AutoGuide.
Editor-in-Chief Colum Wood’s review goes well beyond the usual 4-plus minute review, and packs in plenty of info.