Prestige Cars Owners Ready To Consider EVs

Will the electric car market be the most important sector in the next 10 years?

Nearly 40 percent of BMW, Audi, Mercedes and Jaguar drivers said they would buy, or seriously consider buying, an all-electric car capable of 300 miles from one charge from their brand.

This statement comes from UK Web site The site surveyed 24,227 owners of prestige cars and said the results suggest the market for EV is ready to move from the ‘eco-shadows’ to the mainstream and possibly become one of the most important car market sectors in the next 10 years.

Currently, in the UK only the US-made Tesla boasts range and performance figures considered in the survey; the site said now solid evidence exists that the European brands’ investment in all-electric technology could be a way to increase sales and retain customers.

Each car owner in the survey (3,896 Jaguar owners, 8,154 BMW, 6,240 Mercedes and 5,937 Audi drivers) were asked the question: “All other things being equal (price, style, options and performance), would you consider buying a totally electric Jaguar/BMW/ Mercedes/Audi with a range of 300 miles from one charge?”

The results were as follows:


“The results of this survey are remarkably similar across all prestige brands,” said “BMW drivers are perhaps more open but, with around 40 percent of all prestige brand car owners surveyed saying they would, or would seriously consider, buying an all-electric car, manufacturers interested in retaining their market share must take note.”

The Web site added only 12 to 17 percent of all respondents said they’d never buy an electric car with a 300-mile range.

BMW is arguably ahead of the electric race, explained the website, with a multi-million Euro investment in electric technology.  They have clearly done the research and see the size of the market becoming the key battleground for the prestige driver.

Tesla, considered by the website as the most advanced all-electric car manufacturer, has recently announced that they are happy to share technology, helping both major car companies and, perhaps, new start-up automotive manufacturers alike.  It can’t be long before the market potential, access to technology and governments with ambitious emission-reduction targets attract major investment from the deep pockets of the investment community, stated

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