In anticipation of reservations opening up for the Model 3, Tesla has posted details for the process which attempts equity while also giving a “thank you” to its Model S and Model X owners.
“In order to be as fair as possible, there will be a different queue for each region,” says Tesla. “And as a thank you to our current owners, existing customers will get priority in each region, meaning that the fastest way to own a Model 3 is to own a Model S or Model X.”
Scheduled for revelation in Los Angeles March 31, reservations beginning that same day are to be $1,000 in the U.S., $1,000CAD in Canada, €1,000 in Europe, and various currencies in these and other markets are listed by Tesla on its website.
“There are two ways to make a reservation,” says Tesla on its blog. “The first, which will allow you to get a better spot in the queue, is to visit your local Tesla store when it opens on March 31st. Find your closest Tesla store here. The second is to make a reservation online at Tesla.com when the live unveil starts at 8:30pm PT.”
When cars begin distribution, Tesla says it wil be a waved rollout from the Wdest Coast of the U.S. heading east, and to other markets.
“As we continue to ramp production, we will begin deliveries in Europe, APAC and right-hand drive markets,” says Tesla. “It is not possible to ship to all regions simultaneously because regulators in each part of the world have slightly different production requirements. Staggering deliveries in this way also allows us to provide the best possible customer experience.”