The plug-in hybrid version of the Volvo XC90 is accounting for one-fifth of its global sales.
Volvo put out a press release saying so, so that means depending on sales data, which isn’t always precise, the T8 Twin Engine version of the XC90 has accounted for as many as 10,000 units since the vehicle went on sale last year.
That puts it at a pace of roughly 1,000 units a month, if you base it on the sales for the first two months of 2016. U.S. sales of the vehicle through February tallied to 402 units.
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Volvo is planning to make available plug-in hybrid versions of each model it has under development, and it also plans on unveiling its first all-electric vehicle in 2019.
What’s notable here is that the XC90 is a plug-in hybrid crossover SUV – and that many of Volvo’s competitors don’t offer a similar model in plug-in hybrid form, despite the American craving for such types of vehicles.
Mitsubishi offers the Outlander PHEV, which has set sales record abroad and has vastly outsold the newer Volvo, but it’s been delayed while still promised to get here eventually.
General Motors offers nothing that would plug-in and compete with the XC90, while Ford’s C-Max doesn’t offer seven seats (and is unlikely to be cross-shopped against the XC90), the way the Volvo does. Chrysler’s upcoming Pacifica hybrid might be the Detroit Three’s best answer.
Perhaps the percentage of XC90s that are being bought in T8 trim shows that there’s a strong opportunity for plug-in crossovers, particularly those that can seat seven and/or offer all-wheel drive.