October 2015 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for October continued at an extremely high level and were up significantly from a year ago.

Sales in recent months have been strong, with increasing truck sales substantially offsetting a decline in car sales. Plug-ins had a good month (on the strength of the new Volt), but the other categories of higher mileage vehicles were down.

Full electric vehicle sales were down from September of this year and October 2014. The Model S continued to pace the category and is likely to be strong for the remainder of this year assuming that the sales guidance announced by Tesla on November 3rd is reached. A small number of the just released Model X were sold with the expectation that sales will not take off until next year.

Sales of the Leaf were consistent with recent months and remain at a relatively low level in anticipation of the updated model which is not yet available. After a strong month in September, the BMW i3 returned to average levels of somewhat under 1000 copies achieved in prior months. Volkswagen’s e-Golf sold almost 600 which is its highest figure since its introduction a year ago. Could this be some buyers moving from the tainted diesel product?

SEE ALSO: September 2015 Dashboard

Plug in hybrids enjoyed a long-awaited good month, entirely based on the strength of the new Volt. Its new model was fully available in October, although it will be available in limited markets (including of course California) through next Spring. The Prius Plug In continues to play out the string and its absence until next Fall will result in reduced volumes going forward. The importance of the Volt to this category is illustrated by the fact that October sales were the highest of the year except for May. Broader availability of the Volt going forward (particularly next year when it is available nationally) should result in stronger sales.

Hybrids had another poor month, in fact the lowest total since last February and in line with October of last year (even as overall auto sales were much higher). The three Prius hybrids were down from September, but up from last October. Year-to-date, hybrids are down over 15 percent compared to last year, with most entries down.

Clearly, lower fuel prices have been hurtful to hybrids and new product launches have been mostly outside this category. In fact, a number of (mostly low-volume) hybrids have been discontinued this year.

Diesel sales year-to-date were down 5.5 percent, but results last month were down dramatically as this was the first month that many of Volkswagen’s diesel product were fully off the market. The Ram Pickup of course leads the category and while availability is not as high as FCA management would like, they are registering strong sales. Furthermore, the VW scandal is unlikely to affect demand for the Ram since the product is in a segment with a long history of diesel share and there is no indication that there has been any corporate wrongdoing. In recent days, there has been a charge from the EPA that additional VW vehicles (those with a 3.0 liter diesel) are also part of the scandal. It should be noted that Volkswagen denies this charge. However, if these products are removed from sale (as seems likely) additional diesel volume will be lost.

hev201510

October 2015 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (October 2015): 30,489
Hybrid Take-Rate: 2.11%

U.S. Hybrid sales for October 2015

MfrModel 10-15 Sales vs. 9-15 vs. 10-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
ToyotaPrius Liftback 9,611 -3.4%31.2% 95,389 -10.0% 105,939 31.52%
ToyotaPrius C 3,373 0.2%5.7% 33,022 -5.0% 34,756 11.06%
ToyotaCamry Hybrid 2,545 -3.2%17.8% 26,815 -23.0% 34,847 8.35%
ToyotaPrius V 2,128 -17.4%-15.4% 24,607 -5.3% 25,985 6.98%
FordFusion Hybrid 2,050 2.4%-5.3% 21,333 -30.5% 30,710 6.72%
HyundaiSonata 1,342 13.2%13.6% 17,839 -7.9% 19,374 4.40%
KiaOptima Hybrid 1,262 11.1%-14.9% 9,778 -14.0% 11,376 4.14%
LexusCT200h 1,077 -4.8%-7.0% 12,209 -17.2% 14,743 3.53%
ToyotaAvalon Hybrid 993 -6.7%-25.3% 10,225 -30.4% 14,682 3.26%
FordC-Max Hybrid 912 -26.9%-30.8% 12,525 -24.4% 16,563 2.99%
LexusES Hybrid 895 -1.3%-24.3% 8,965 -26.8% 12,243 2.94%
LincolnMKZ 646 8.4%-2.4% 6,860 -21.3% 8,721 2.12%
LexusRX 400 / 450 h 514 16.0%-29.4% 5,271 -30.9% 7,633 1.69%
HondaCivic Hybrid 455 -25.8%15.2% 4,385 5.4% 4,162 1.49%
HondaAccord Hybrid 442 -48.2%-60.9% 10,553 -9.4% 11,650 1.45%
InfinitiQ50 Hybrid 381 7.0%28.7% 3,542 33.8% 2,648 1.25%
ToyotaHighlander Hybrid 375 2.2%14.7% 3,181 14.9% 2,768 1.23%
HondaCR-Z 316 1.9%54.1% 2,521 -20.0% 3,150 1.04%
InfinitiQX60 Hybrid 220 -4.8%93.0% 1,958 43.5% 1,364 0.72%
SubaruXV Crosstrek Hybrid 211 -43.0%-65.8% 4,845 -30.0% 6,924 0.69%
BuickLacrosse Hybrid 199 -0.5%-71.7% 3,703 -37.1% 5,883 0.65%
LexusNX Hybrid 188 10.6%N/A 2,013 N/A - 0.62%
NissanPathfinder Hybrid 168 -9.7%1.2% 2,059 -1.4% 2,089 0.55%
VolkswagenJetta Hybrid 64 -16.9%-34.0% 623 -65.7% 1,814 0.21%
HondaInsight 53 -17.2%-76.1% 1,406 -58.4% 3,376 0.17%
AcuraRLX Hybrid 14 -46.2%-61.1% 221 229.9% 67 0.05%
InfinitiQ70 Hybrid 14 16.7%7.7% 146 2.1% 143 0.05%
BuickRegal Hybrid 11 -15.4%-72.5% 169 -71.5% 594 0.04%
ChevroletImpala Hybrid 11 120.0%-65.6% 259 -42.3% 449 0.04%
LexusGS 450h 7 0.0%250.0% 83 -49.1% 163 0.02%
AudiQ5 Hybrid 5 66.7%-79.2% 77 -69.9% 256 0.02%
BMW ActiveHybrid 3 (335ih) 3 N/A50.0% 25 -81.9% 138 0.01%
BMW ActiveHybrid 5 (535ih) 1 -50.0%-66.7% 16 -84.3% 102 0.00%
ChevroletMalibu Hybrid 1 0.0%-94.1% 58 -94.1% 989 0.00%
LexusLS 600h 1 -66.7%-50.0% 44 -26.7% 60 0.00%
MercedesE400H 1 N/A-80.0% 53 -63.2% 144 0.00%
AcuraILX Hybrid - -100.0%-100.0% 21 -94.2% 360 0.00%
BMW 7-Series ActiveHybrid - N/A-100.0% 11 -73.2% 41 0.00%
Cadillac Escalade Hybrid - N/A-100.0% 7 -81.6% 38 0.00%
ChevroletSilverado Hybrid - N/A-100.0% 2 -90.5% 21 0.00%
ChevroletTahoe Hybrid - N/AN/A 8 -87.1% 62 0.00%
GMC Yukon Hybrid - N/A-100.0% 10 -64.3% 28 0.00%
GMC Sierra Hybrid - N/AN/A 1 -75.0% 4 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
MercedesS400HV Hybrid - N/AN/A 1 -80.0% 5 0.00%
Mercedes ML450H - N/AN/A 10 0.0% 10 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/A-100.0% - -100.0% 640 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
VolkswagenTouareg Hybrid - N/A-100.0% 15 -44.4% 27 0.00%
Total Hybrid 30,489 -5.0%-1.3% 326,864 -15.7% 387,741 100.00%
Total Auto Sales 1,446,561 0.8%13.6% 14,442,059 5.9% 13,642,686
Overall Hybrid Take Rate2.11%2.26%2.84%
*Estimated

phev201510

October 2015 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (October 2015): 4,081
Plug-in Hybrid Take-Rate: 0.28

U.S. Plug-in Hybrid sales for October 2015

MfgrModel 10-15 Sales vs. 9-15 vs. 10-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
ChevroletVolt 2,035 114.4%41.4% 11,299 -29.3% 15,979 49.87%
FordFusion Energi 849 5.1%23.8% 7,748 -22.6% 10,009 20.80%
FordC-Max Energi 695 -3.3%7.9% 6,373 -10.6% 7,130 17.03%
BMWi8 149 -18.1%-27.0% 1,491 450.2% 271 3.65%
PorscheCayenne S E-Hybrid 126 80.0%N/A 905 N/A - 3.09%
ToyotaPrius Plug In 91 -57.9%-81.0% 4,125 -66.5% 12,321 2.23%
CadillacELR 82 127.8%-46.1% 822 -20.7% 1,037 2.01%
PorschePanamera S E-Hybrid 28 -31.7%-71.1% 358 -54.7% 791 0.69%
MercedesS550 Plug In 25 47.1%N/A 62 N/A - 0.61%
VolvoXC90 Plug In 1 N/AN/A 5 0.02%
HondaAccord Plug In - N/A-100.0% 62 -81.9% 343 0.00%
Total PHEV 4,081 34.3%9.3% 33,250 -30.6% 47,881
Total Auto Sales 1,446,561 0.8%13.6% 14,442,059 5.9% 13,642,686
Overall PHEV Rate0.28%0.23%0.35%

bev201510

October 2015 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (October 2015): 5,740
Battery Electric Take-Rate: 0.40%

U.S. Battery Electric sales for October 2015

MfgrModel 10-15 Sales vs. 9-15 vs. 10-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
TeslaModel S 2,100 -12.5%61.5% 19,800 50.0% 13,200 36.59%
NissanLeaf 1,238 -0.7%-52.2% 14,868 -39.1% 24,411 21.57%
BMWi3* 986 -42.3%-14.9% 8,879 108.3% 4,263 17.18%
VWe-Golf 596 73.8%59500.0% 3,151 315000.0% 1 10.38%
Fiat500E 231 -33.4%-45.1% 4,072 -24.4% 5,386 4.02%
ChevroletSpark 177 12.7%205.2% 2,311 142.5% 953 3.08%
FordFocus EV 126 -13.1%-32.3% 1,393 -19.0% 1,720 2.20%
KiaSoul EV 109 3.8%0.0% 836 667.0% 109 1.90%
MercedesB-Class Electric 81 -44.9%-17.3% 1,768 593.3% 255 1.41%
SmartforTwo EV 75 -20.2%-50.0% 1,030 -46.6% 1,930 1.31%
TeslaModel X 10 66.7%N/A 16 N/A - 0.17%
Mitsubishii 9 200.0%-47.1% 102 -38.6% 166 0.16%
HondaFit EV 1 N/A-95.7% 2 -99.5% 370 0.02%
ToyotaRAV4 EV 1 N/A-99.0% 18 -98.3% 1,064 0.02%
Total BEV 5,740 -14.5%-7.7% 58,246 8.2% 53,828
Total Auto Sales 1,446,561 0.8%13.6% 14,442,059 5.9% 13,642,686
Overall BEV Take Rate0.40%0.40%0.39%
* Breakdown between BEV and PHEV is not available.
Estimated

October 2015 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (October 2015): 19
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for October 2015

MfgrModel 10-15 Sales vs. 9-15 vs. 10-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
HondaCivic 19 0.0%-68.9% 425 -35.5% 659 100.00%
Total CNG 19 -50.0%-68.9% 425 -35.5% 659
Total Auto Sales 1,446,561 0.8%13.6% 14,442,059 5.9% 13,642,686
Overall CNGTake Rate0.00%0.00%0.00%

diesel201510

October 2015 Diesel Car Sales Numbers

Diesels sold in the U.S. (October 2015): 7,990
Diesel Take-Rate: 0.55

U.S. Diesel sales for October 2015

MfgrModel 10-15 Sales vs. 9-15 vs. 10-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
RamRam Pickup Diesel 4,283 12.1%6.6% 48,789 62.9% 29,949 53.60%
AudiQ7 Diesel 497 52.5%31.8% 3,579 -1.2% 3,621 6.22%
AudiQ5 Diesel 455 12.1%-10.1% 4,393 -14.4% 5,132 5.69%
VolkswagenTouareg Diesel 418 12.1%18.8% 3,337 12.1% 2,978 5.23%
Porsche Cayenne Diesel 356 29.0%493.3% 3,333 27.4% 2,616 4.46%
JeepGrand Cherokee Diesel 321 1.9%114.0% 3,029 117.4% 1,393 4.02%
BMW X5 Diesel 296 45.1%-34.2% 4,389 -15.2% 5,177 3.70%
MercedesGL-Class Diesel 245 14.5%-19.4% 2,898 -19.3% 3,591 3.07%
BMW 3-Series Diesel 225 -6.6%-3.0% 2,886 -61.3% 7,462 2.82%
ChevroletCruze Diesel 202 -9.0%-52.6% 2,995 -42.0% 5,162 2.53%
MercedesGLE-Class Diesel 179 35.6%N/A 406 N/A - 2.24%
BMW X3 Diesel 105 -15.3%-22.2% 1,495 43.9% 1,039 1.31%
MercedesE-Class Diesel 104 19.5%-18.8% 1,639 -21.3% 2,082 1.30%
AudiA6 Diesel 91 5.8%-42.0% 1,081 -58.2% 2,584 1.14%
BMW 5-Series Diesel 72 -69.9%-11.1% 1,056 -73.7% 4,015 0.90%
AudiA7 Diesel 53 20.5%-33.8% 495 -37.8% 796 0.66%
MercedesGLK Class Diesel 46 -57.4%-88.7% 2,382 -26.2% 3,228 0.58%
RamPromaster Van Diesel 21 -16.0%N/A 181 N/A - 0.26%
MercedesML Class Diesel 10 -67.7%-73.7% 80 -97.2% 2,879 0.13%
AudiA8 Diesel 9 -60.9%-78.0% 264 -54.8% 584 0.11%
BMW 7-Series Diesel 2 -33.3%N/A 5 N/A - 0.03%
AudiA3 Diesel - -100.0%-100.0% 1,953 461.2% 348 0.00%
MercedesR-Class Diesel - N/AN/A 1 -75.0% 4 0.00%
MercedesS-Class Diesel - N/A-100.0% 1 -99.1% 112 0.00%
VolkswagenBeetle Diesel - -100.0%-100.0% 910 -42.6% 1,586 0.00%
VolkswagenGolf Diesel - -100.0%-100.0% 7,151 53.7% 4,654 0.00%
VolkswagenGolf Sportwagon Diesel - -100.0%N/A 8,919 N/A - 0.00%
VolkswagenJetta Diesel - -100.0%-100.0% 16,183 -50.0% 32,360 0.00%
VolkswagenPassat Diesel - -100.0%-100.0% 16,882 -33.9% 25,558 0.00%
Total Diesel 7,990 -20.1%-39.2% 140,712 -5.5% 148,910 100.00%
Total Auto Sales 1,446,561 0.8%13.6% 14,442,059 5.9% 13,642,686
Overall Diesel Take Rate0.55%0.97%1.09%
Estimated


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