October 2011 Dashboard: Best Month Since March

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Hybrid sales as a share of the total market in October were just shy of 2 percent, their best performance since March, just before the supply shortages began and modestly below 2010 shares where supply was not an issue.

The Toyota Prius had its best month since April, which was when supply constraints began. Even after the impact of Japan’s tsunami, Prius sales have broken 100,000 units for the year and will likely be well above 125,000 for the entire year.

Prius sales in 2010 totaled 140,928. Toyota’s share of the hybrid market so far this year is 64 percent as compared to 69 percent last year, thus making clear the importance of Toyota’s products to this market. In the coming year, there will be additional products, but Toyota will maintain its leadership position with the launch of the Prius C and V and the plug-in version of the Prius.

There is some concern going forward due to the floods in Thailand which may affect the availability of electronic content used in hybrid vehicles including the Prius.

Hybrid sales increased by 14 percent as compared to last month, although they were still down by 17 percent from year-ago levels.

Diesel sales continued to climb as compared to last year, although a drop in Jetta sales in October reduced the rate of growth of previous months. Mercedes diesel volumes were very strong this month.

Note the inclusion of two new vehicles this month, the hybrid Buick Lacrosse and diesel Mercedes S350 BlueTec.

Sales of the Volt increased based on better availability reflecting production changes at the Detroit-Hamtramck Assembly Plant. GM maintains that its initial goal of 10,000 Volt sales in 2011 is still possible, necessitating the sale of 5,000 additional in November and December or 2,500 per month. Clearly, GM expects availability of these vehicles to improve quickly.

October 2011 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (October 2011):20,056
Hybrid Take-Rate:1.97 percent

U.S. hybrid sales for October 2011

Model Units vs. last month vs. September 2010 CYTD vs. CYTD 2010
Toyota Prius 11,008 18.0% -6.2% 104,251 -9.4%
Hyundai Sonata 2,001 -0.16% n/a 16,043 n/a
Lexus CT 200h 1,511 4.6% n/a 10,363 n/a
Lexus RX450h 861 32.5% -38.6% 8,562 -30.3%
Ford Fusion 857 55.3% -48.3% 9,405 -47.6%
Ford Escape 573 1.2% -25.1% 7,878 -17.4%
Honda Insight 492 -3.9% -75.0% 13,618 -13.9%
Honda Civic 480 57.4% -27.5% 3,635 -37.5%
Linc. MKZ Hybrid 477 4.8% 30.3% 4,830 1,184%
Toyota Camry 333 45.4% -72.1% 6,714 -45.7%
Buick LaCrosse 297 n/a n/a% 297 n/a
Honda CR-Z 289 -46.2% -79.6% 10,461 212.4%
Toy. Highlander 239 9.6% -68.4% 3,664 -36.7%
Lexus HS 250h 205 -11.3% -74.15% 2,383 -72.8%
Porsche Cayenne 107 -4.5% 2,575% 1,342 33,450%
Chevy Silverado 49 34.7% -86.3% 769 -55.3%
Altima 49 -77.4% -88.9% 3,147 -44.4%
Mazda Tribute 38 18.8% -43.3% 412 -26.6%
Chevy Tahoe 35 3,400.0% -47.0% 451 -63.4%
Infiniti M35h 33 -26.7% n/a 278 n/a
Cad. Escalade 30 114.3% -67.4% 710 -29.0%
GMC Yukon Hybrid 23 43.8% -73.6% 528 -49.0%
Lexus GS450h 19 5.6% 34.5% 227 -11.7%
VW Touareg Hybrid 18 28.6% n/a 340 n/a
BMW Hybrid 7 9 43.8% 50.0% 262/td>

285.3%
Mercedes S400 9 59.1% -92.1% 253 -71.1%
Lexus LS600hL 9 12% -11.1% 62 -31.1%
GMC Sierra 4 42.9% -87.9% 146 -65.2%
BMW X6 2 -50.0% n/a 41 -82.4%
Chevy Malibu Hybrid - n/a -100.0% 24 -93.8%
Mercedes ML450 - n/a -100.0% 1 -99.9%
All hybrids 20,056 13.8% -17.2% 211,597 -6.0%
All vehicles 1,017,332 -3.1% 7.5% 10,503,526 10.0%

October 2011 Plug-in Electric Car Sales Numbers

Plug-in cars sold in the U.S. (October 2011):1,974
Plug-in Take-Rate:0.19%

U.S. plug-in electric sales for October 2011

Model Units vs. last month vs. September 2010 CYTD vs. CYTD 2010
Chevrolet Volt 1,108 53.3% n/a 5,003 n/a
Nissan LEAF 849 -17.7% n/a 8,048 n/a
Smart ED 17 n/a n/a 105 n/a
All plug-in cars 1,974 12.4% n/a 13,156 n/a
All vehicles 1,017,332 -3.1% 7.5% 10,503,526 10.0%

October 2011 Clean Diesel Car Sales Numbers

Clean Diesels sold in the U.S. (October 2011):7,663
Diesel Take-Rate:0.73%

U.S. clean diesel sales for October 2011

Model Units vs. last month vs. September 2010 CYTD vs. CYTD 2010
VW Jetta 3,631 -12.7% -19.3% 44,714 -21.0%
Mercedes ML320 868 141.1% 192.3% 3,424 60.0%
Mercedes GL320 820 192.9% 131.6% 4,251 51.0%
Volkswagen Golf 710 2.3% 49.2% 8,286 80.0%
BMW X5 460 -24.6% -38.6% 5,491 -14.0%
VW Touareg 387 7.8% 325.3% 2,578 90.0%
Audi Q7 302 20.3% 5.2% 3,195 26.0%
BMW 335d 281 37.4% 3,7% 2,936 -3.0%
Audi A3 184 -21.4% -36.3% 3,013 13.0%
Mercedes E320 138 -45.0% 39.2% 2,370 601.0%
Mercedes R320 30 76.5% -18.9% 436 44.0%
Mercedes S350 74 n/a n/a 74 n/a
Jeep Gr Cherokee - n/a -100.0% 152 -88%
All clean diesels 7,885 2.9% 0.7% 81,662 27.2%
All vehicles 1,017,332 -3.1% 7.5% 10,503,526 10.0%


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  • MrEnergyCzar

    As Volt sales increase there will be some creative ways to spin the numbers negatively. $5 gas will be the fastest way to increase the hybrid market share going forward….

    MrEnergyCzar

  • Yegor

    Thank you very much for a quick article!

    NADA reports more Hybrid Sales – 21,395:

    http://www.nada.org/NR/rdonlyres/533DAB5D-C7DA-4C01-B519-FC9DA504E2D8/0/October2011NADASalesRecap.pdf

    I am not sure may be they included Volt in Hybrids?

    Still the numbers would not much yours a little bit.

  • Yegor

    VW reports sales of 5,746 clean diesel TDI models:

    http://media.vw.com

    Your numbers add up to only 4,728.

    May be VW Passat TDI is missing from your numbers?

  • Yegor

    Honda and Toyota are still not fully return to the normal production levels after Tsunami. May be Prius was still not fully available?

    autoobserver.com/2011/11/october-auto-sales-settle-into-comfy-gait.html

    The article says that only from now on “Production of Prius models is back to normal levels”.

  • Yegor

    Economy is still very weak and people turn to subcompacts that are cheap and can provide 35 MPG on average.

    Subcompact is one of the fastest growing market segments right now: 25,000 cars were sold in October 2011 vs in 22,000 October 2010 (15% increase).

    autoobserver.com/assets/AO201111%20Key%20Matchups%20-%20Subcompact.jpg
    (Mazda2 is missing from the chart – it sold 1,000)

  • Yegor

    Also there is a great increase in fuel efficiency across the board in gas cars in comparison to last year (10%-20%) – so Hybrids face a stronger competition from gas cars.

  • DownUnder

    Then they have to lift heir game.

  • Kris1234

    The percentage difference “vs last month” sales for the Hyundai Sonata Hybrid is wrong, sales were almost identical last month and this month.

    Anyone know why the Sonata dropped off so drastically from September to Oct/Now. 4000 vs only 2000 the next 2 months.

  • Nelson Lu

    If you really believe that there are 14K Sonata Hybrids on the road, I got some coal that I think you can sell in Newcastle.

  • Charles

    No Prius V sales? Could they be combined with the Prius sales?

  • Black Dynamite

    Many Japanese imports have has parts/supply/inventory problems all year, so cars like the Infiniti M35h and Toyota Prius don’t have true numbers

    Sonata Hybrid is a hit, but it’s all downhill from here, with the new Camry Hybrid, full Japanese inventory in the future, and many new releases next year.

    Jetta TDI accounts for about 30% of Jetta sales, impressive.

    Will be interesting to see how new releases like the Prius C and V influence that.

    Toyota says they expect 50000 Camry Hybrid sales next year. That sounds like a stretch. 35-40k sounds much more realistic.

    Prius C will be a big hit for Toyota. Should outsell Camry Hybrid.
    BD

  • Max Reid

    Near 2,000 sales of EV/Plugin gives some cheer.

    Out of 4,000 + Lacrosse sales, only 297 were the Hybrids. May be they launched later in the month. Also Lacrosse V4 is Hybrid only.

    My friend bought Prius V, it was launched only in 3rd week and also many dealers were charging MSRP +.

    Insight-2012 will be launched in November, so lets see some green light there. Also the YTD sales of Hybrid Trucks declined by 10,000. Many of them may just disapper leaving only the Hybrid cars with V4 engine on the run.

    Meanwhile Hyundai Veloster sold 3,724 units and this is a 40 MPG+ vehicle, only drawback is it has 3 doors instead of 4.

    http://www.prnewswire.com/news-releases/hyundai-motor-america-shatters-its-all-time-sales-record-set-year-end-2010-133011548.html

  • Pedro

    VW Passat Diesel is missing.

  • Guy Hall

    What’s the source of these numbers? Are there breakouts by regions or states or zip code?

  • Yegor
  • Grant

    where is tesla? or is it not plug-in?

  • Yegor

    Ok! Finally!!!

    Hyundai sold 1,364 Hybrids (Sonata and Optima) in October;
    6,997 Year to Date.

    http://www.autoobserver.com/2011/11/october-advanced-drive-sales-still-slow.html

  • tapra1

    the importance of Toyota’s products to this market. In the coming year, there will be additional products, but Toyota will maintain its leadership position with the launch of the Prius C and V and the plug-in version of the Prius.Top UK Hosting

  • Vicki

    There is some concern going forward due to the floods in Thailand which may affect the availability of electronic content used in hybrid vehicles including the Prius.Jordan Snapback

  • Lucy

    There is some concern going forward due to the floods in Thailand which may affect the availability of electronic content used in hybrid vehicles including the Prius.Celtics Snapback