General Motors’ steady month-over-month ascent in Chevy Volt sales records came to an abrupt halt in November with the Nissan Leaf narrowly edging it out.
Chevrolet reported 1,519 sales for the Volt, essentially half of a 3,000 mark some had hoped for following its 2,961 units sold in October. In contrast, it was steady as she goes for the Leaf, which sold 1,539 units last month.
Nissan’s Director of Corporate Communications Travis Parman gave us the news this morning that the Leaf sold essentially on par with its 1,579 units sold in October, whereas GM has issued a press release and posted its model by model sales already.
News of other plug-in car sales – among companies that report their numbers – will follow, but for now, Chevrolet is down, but still up compared to November 2011 when it sold 1,139 units.
By contrast again, the Leaf’s star appears to be rising further than its 672 units sold in November 2011, and considering also that earlier this year its numbers had been flagging.
Nissan had been running low-price lease deals last month, while Chevy – which had boosted sales with them in October – is presently not running such steep promotional offers.
So, this month, it is a setback for GM, a confidence booster for Nissan, but the big picture is EVs appear to still be on their way, even if month-after-month industry watchers and EV fans enjoy watching what GM has said is not actually “a race” with Nissan.
What ever the case, when more November sales numbers for other automakers are released, we shall see how other electric plug-in cars did in what is essentially a broadening race among other contenders in this nascent electrified market segment.