November 2015 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for November continued at an extremely high level and were up slightly from a year ago, although there were two fewer selling days than last year (thus the rate of increase on a selling days basis was greater).

Sales in recent months have been strong, with increasing truck sales significantly offsetting a decline in car sales. Plug-ins had another good month (on the strength of the new Volt), but the other categories of higher mileage vehicles (particularly regular hybrids and diesels) were down.

Sales for full electric vehicles were up from October of this year but down from November 2014. As a share of total sales, November sales were above the year-to-date share and close to best-ever results.

The Tesla Model S continued to pace the category and had an (estimated) best ever result of 3100 units. Tesla is seeking to sell 50,000 units globally and needs a strong fourth quarter to reach that goal. Because a very small number of Model X sales have been realized, sales of the Model S must be the models to reach this goal. Thus, we expect to see an even higher number of Model S sales in December (and a modest number of Model X sales as “regular” production begins).

Sales of the Nissan Leaf were below the last several months but should improve going forward as the new model becomes fully available. The Volkswagen e-Golf had another decent month, but availability may be constraining sales.

Plug-in hybrids enjoyed a good month, entirely based on the strength of the new Chevrolet Volt. The new model is now fully available in the 11 “launch” states with national availability next spring. Note that production has increased so availability and presumably sales will continue to increase.

Meanwhile, BMW has launched a plug-in hybrid version of the X5 (we are also including sales from October that were not previously reported). As a share of total sales, plug-in sales in November were above the year-to-date level, although well below best ever results.

As for hybrids, these had another poor month; in fact their share of total sales was the lowest since September 2011. The Toyota RAV4 hybrid debuted in November which should sell well given the popularity of the overall nameplate. Each of the three Prius nameplates were down and the new version of the product will not be fully available until early next year. Year-to-date, hybrids are down 16 percent compared to last year, with most entries down. As compared to last November, most of the major hybrid products were down with many down 10 percent or more. The Prius Liftback was actually up from last November, but down 9 percent year-to-date. The Ford Fusion Hybrid turned in a very poor performance, and is down over 30 percent year-to-date.

Diesel sales continued to decline as even more VW models were pulled from sale (the only two remaining in November were the Porsche Cayenne and VW Touareg). After initially stating that the 3.0 diesels were not involved (contrary to the EPA assertions), VW pulled those products from sale and a fix is in process. Compared to last November, clean diesel sales were down almost 50 percent and 9 percent for the year (which will of course increase due to poor sales in December). Sales in November were dependent upon the Ram Pickup which represented almost 60 percent of total sales. Two new products were added this month, the Range Rover and the Range Rover Sport. Diesel is a good fit with the brand and sales should be reasonable going forward. The BMW X5 diesel is also showing growth but is down year-to-date. Although the Ram and the VW products have dominated this segment, other diesels are also well below year-ago results.

hev201511

November 2015 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (November 2015): 25,153
Hybrid Take-Rate: 1.91%

U.S. Hybrid sales for November 2015

MfrModel 11-15 Sales vs. 10-15 vs. 11-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
ToyotaPrius Liftback 8,287 -13.8%3.1% 103,676 -9.0% 113,977 32.95%
ToyotaPrius C 2,601 -22.9%-12.6% 35,623 -5.6% 37,731 10.34%
ToyotaCamry Hybrid 1,964 -22.8%-11.5% 28,779 -22.4% 37,067 7.81%
ToyotaPrius V 1,643 -22.8%-34.1% 26,250 -7.8% 28,478 6.53%
FordFusion Hybrid 1,388 -32.3%-40.2% 22,721 -31.2% 33,033 5.52%
LexusCT200h 984 -8.6%-25.6% 13,193 -17.9% 16,065 3.91%
LexusRX 400 / 450 h 958 86.4%21.6% 6,229 -26.0% 8,421 3.81%
HyundaiSonata 931 -30.6%19.2% 18,770 -6.9% 20,155 3.70%
KiaOptima Hybrid 844 -33.1%-23.3% 10,622 -14.9% 12,477 3.36%
LexusES Hybrid 833 -6.9%-30.2% 9,798 -27.1% 13,437 3.31%
FordC-Max Hybrid 815 -10.6%-37.1% 13,340 -25.3% 17,859 3.24%
ToyotaAvalon Hybrid 798 -19.6%-34.2% 11,023 -30.6% 15,894 3.17%
LincolnMKZ 676 4.6%18.8% 7,536 -18.9% 9,290 2.69%
SubaruXV Crosstrek Hybrid 319 51.2%-44.5% 5,164 -31.1% 7,499 1.27%
ToyotaHighlander Hybrid 318 -15.2%-25.2% 3,499 9.6% 3,193 1.26%
HondaAccord Hybrid 289 -34.6%-73.6% 10,842 -14.9% 12,744 1.15%
HondaCivic Hybrid 239 -47.5%-44.7% 4,624 0.7% 4,594 0.95%
HondaCR-Z 236 -25.3%25.5% 2,757 -17.4% 3,338 0.94%
LexusNX Hybrid 196 4.3%N/A 2,209 N/A - 0.78%
BuickLacrosse Hybrid 194 -2.5%-74.9% 3,897 -41.4% 6,655 0.77%
InfinitiQ50 Hybrid 189 -50.4%-55.2% 3,731 21.5% 3,070 0.75%
InfinitiQX60 Hybrid 149 -32.3%2.1% 2,107 39.5% 1,510 0.59%
NissanPathfinder Hybrid 102 -39.3%-45.5% 2,161 -5.1% 2,276 0.41%
ToyotaRAV4 64 N/AN/A 64 N/A - 0.25%
VolkswagenJetta Hybrid 52 -18.8%-23.5% 675 -64.1% 1,882 0.21%
HondaInsight 30 -43.4%-89.2% 1,436 -60.7% 3,654 0.12%
InfinitiQ70 Hybrid 14 0.0%-17.6% 160 0.0% 160 0.06%
AcuraRLX Hybrid 13 -7.1%-64.9% 234 125.0% 104 0.05%
BuickRegal Hybrid 9 -18.2%-80.4% 178 -72.2% 640 0.04%
AudiQ5 Hybrid 7 40.0%-56.3% 84 -69.1% 272 0.03%
LexusGS 450h 5 -28.6%-44.4% 88 -48.8% 172 0.02%
BMW ActiveHybrid 3 (335ih) 2 -33.3%-50.0% 27 -81.0% 142 0.01%
BMW ActiveHybrid 5 (535ih) 2 100.0%-50.0% 18 -83.0% 106 0.01%
ChevroletImpala Hybrid 1 -90.9%-95.7% 260 -44.9% 472 0.00%
VolkswagenTouareg Hybrid 1 N/A0.0% 16 -42.9% 28 0.00%
AcuraILX Hybrid - N/A-100.0% 21 -94.3% 370 0.00%
BMW 7-Series ActiveHybrid - N/A-100.0% 11 -74.4% 43 0.00%
Cadillac Escalade Hybrid - N/A-100.0% 7 -82.5% 40 0.00%
ChevroletMalibu Hybrid - -100.0%-100.0% 58 -94.2% 1,003 0.00%
ChevroletSilverado Hybrid - N/A-100.0% 2 -91.7% 24 0.00%
ChevroletTahoe Hybrid - N/A-100.0% 8 -87.5% 64 0.00%
GMC Yukon Hybrid - N/A-100.0% 10 -66.7% 30 0.00%
GMC Sierra Hybrid - N/A-100.0% 1 -80.0% 5 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
LexusLS 600h - -100.0%-100.0% 44 -27.9% 61 0.00%
MercedesE400H - -100.0%-100.0% 53 -64.4% 149 0.00%
MercedesS400HV Hybrid - N/A-100.0% 1 -83.3% 6 0.00%
Mercedes ML450H - N/AN/A 10 0.0% 10 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/A-100.0% - -100.0% 650 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
Total Hybrid 25,153 -17.5%-19.1% 352,017 -16.0% 418,850 100.00%
Total Auto Sales 1,315,688 -9.0%1.6% 15,757,232 5.5% 14,937,077
Overall Hybrid Take Rate1.91%2.23%2.80%
*Estimated

phev201511

November 2015 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (November 2015): 4,141
Plug-in Hybrid Take-Rate: 0.31

U.S. Plug-in Hybrid sales for November 2015

MfgrModel 11-15 Sales vs. 10-15 vs. 11-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
ChevroletVolt 1,980 -2.7%48.2% 13,279 -23.3% 17,315 47.81%
FordFusion Energi 944 11.2%25.5% 8,692 -19.2% 10,761 22.80%
FordC-Max Energi 639 -8.1%-0.8% 7,012 -9.8% 7,774 15.43%
BMWX5 167 41.5%N/A 285 N/A - 4.03%
PorscheCayenne S E-Hybrid 121 -4.0%168.9% 1,026 2180.0% 45 2.92%
BMWi8 118 -20.8%-6.3% 1,609 305.3% 397 2.85%
CadillacELR 67 -18.3%-56.8% 889 -25.4% 1,192 1.62%
ToyotaPrius Plug In 44 -51.6%-90.2% 4,169 -67.4% 12,772 1.06%
PorschePanamera S E-Hybrid 33 17.9%-42.1% 391 -53.9% 848 0.80%
MercedesS550 Plug In 21 -16.0%N/A 83 N/A - 0.51%
VolvoXC90 Plug In 7 600.0%N/A 12 0.17%
HondaAccord Plug In - N/A-100.0% 62 -83.9% 386 0.00%
Total PHEV 4,141 -2.6%10.1% 37,509 -27.2% 51,490
Total Auto Sales 1,315,688 -9.0%1.6% 15,757,232 5.5% 14,937,077
Overall PHEV Rate0.31%0.24%0.34%

bev201511

November 2015 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (November 2015): 6,103
Battery Electric Take-Rate: 0.46%

U.S. Battery Electric sales for November 2015

MfgrModel 11-15 Sales vs. 10-15 vs. 11-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
TeslaModel S 3,100 47.6%113.8% 22,900 56.3% 14,650 50.79%
NissanLeaf 1,054 -14.9%-60.8% 15,922 -41.2% 27,098 17.27%
BMWi3* 723 -26.7%-11.4% 9,602 89.1% 5,079 11.85%
VWe-Golf 472 -20.8%296.6% 3,623 2919.2% 120 7.73%
SmartforTwo EV 178 137.3%-43.1% 1,208 -46.1% 2,243 2.92%
Fiat500E 174 -24.7%-41.6% 4,246 -25.3% 5,684 2.85%
ChevroletSpark 166 -6.2%172.1% 2,477 144.3% 1,014 2.72%
FordFocus EV 93 -26.2%-51.3% 1,486 -22.2% 1,911 1.52%
KiaSoul EV 83 -23.9%-40.7% 919 269.1% 249 1.36%
MercedesB-Class Electric 41 -49.4%-78.8% 1,809 303.8% 448 0.67%
TeslaModel X 15 50.0%N/A 31 N/A - 0.25%
Mitsubishii 4 -55.6%-77.8% 106 -42.4% 184 0.07%
HondaFit EV - -100.0%-100.0% 2 -99.5% 375 0.00%
ToyotaRAV4 EV - -100.0%-100.0% 18 -98.4% 1,147 0.00%
Total BEV 6,103 6.2%-4.5% 64,349 6.9% 60,202
Total Auto Sales 1,315,688 -9.0%1.6% 15,757,232 5.5% 14,937,077
Overall BEV Take Rate0.46%0.41%0.40%
* Breakdown between BEV and PHEV is not available.
Estimated

November 2015 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (November 2015): 19
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for November 2015

MfgrModel 11-15 Sales vs. 10-15 vs. 11-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
HondaCivic 16 -20.0%-69.2% 461 -35.2% 711 100.00%
Total CNG 16 -20.0%-69.2% 461 -35.2% 711
Total Auto Sales 1,315,688 -9.0%1.6% 15,757,232 5.5% 14,937,077
Overall CNGTake Rate0.00%0.00%0.00%

diesel201511

November 2015 Diesel Car Sales Numbers

Diesels sold in the U.S. (November 2015): 6,674
Diesel Take-Rate: 0.51

U.S. Diesel sales for November 2015

MfgrModel 11-15 Sales vs. 10-15 vs. 11-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
RamRam Pickup Diesel 3,848 -11.8%5.3% 52,719 56.9% 33,602 57.66%
BMW X5 Diesel 525 77.4%8.2% 4,914 -13.2% 5,662 7.87%
JeepGrand Cherokee Diesel 341 6.2%122.9% 3,370 118.0% 1,546 5.11%
Land RoverRange Rover 283 N/AN/A 283 N/A - 4.24%
Land RoverRamge Rover Sport 270 N/AN/A 270 N/A - 4.05%
MercedesGL-Class Diesel 258 5.3%-26.5% 3,156 -19.9% 3,942 3.87%
ChevroletCruze Diesel 218 7.9%-33.1% 3,213 -41.5% 5,488 3.27%
BMW 3-Series Diesel 188 -16.4%-35.8% 3,074 -60.4% 7,755 2.82%
MercedesGLE-Class Diesel 185 3.4%N/A 591 N/A - 2.77%
Porsche Cayenne Diesel 176 -50.6%-56.4% 3,509 16.2% 3,020 2.64%
BMW X3 Diesel 103 -1.9%-41.1% 1,598 31.6% 1,214 1.54%
MercedesE-Class Diesel 100 -3.8%-40.5% 1,739 -22.7% 2,250 1.50%
BMW 5-Series Diesel 85 18.1%-1.2% 1,141 -72.2% 4,101 1.27%
MercedesGLK Class Diesel 33 -28.3%-88.0% 2,415 -31.1% 3,503 0.49%
RamPromaster Van Diesel 28 33.3%N/A 209 N/A - 0.42%
VolkswagenTouareg Diesel 25 -94.0%-92.2% 3,362 2.0% 3,297 0.37%
MercedesML Class Diesel 7 -30.0%-66.7% 87 -97.0% 2,900 0.10%
BMW 7-Series Diesel 1 -50.0%N/A 6 N/A - 0.01%
AudiQ7 Diesel - -100.0%-100.0% 3,579 -9.5% 3,954 0.00%
AudiQ5 Diesel - -100.0%-100.0% 4,393 -23.3% 5,730 0.00%
AudiA3 Diesel - N/A-100.0% 1,953 279.2% 515 0.00%
AudiA6 Diesel - -100.0%-100.0% 1,081 -60.7% 2,751 0.00%
AudiA7 Diesel - -100.0%-100.0% 495 -43.1% 870 0.00%
AudiA8 Diesel - -100.0%-100.0% 264 -58.7% 639 0.00%
MercedesR-Class Diesel - N/AN/A 1 -75.0% 4 0.00%
MercedesS-Class Diesel - N/AN/A 1 -99.1% 112 0.00%
VolkswagenBeetle Diesel - N/A-100.0% 905 -45.5% 1,660 0.00%
VolkswagenGolf Diesel - N/A-100.0% 7,149 32.4% 5,398 0.00%
VolkswagenGolf Sportwagon Diesel - N/AN/A 8,886 N/A - 0.00%
VolkswagenJetta Diesel - N/A-100.0% 16,175 -54.0% 35,150 0.00%
VolkswagenPassat Diesel - N/A-100.0% 16,845 -37.6% 26,992 0.00%
Total Diesel 6,674 -17.3%-49.2% 147,383 -9.1% 162,055 100.00%
Total Auto Sales 1,315,688 -9.0%1.6% 15,757,232 5.5% 14,937,077
Overall Diesel Take Rate0.51%0.94%1.08%
Estimated

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