If anyone was ever tired of hearing about U.S. “compliance cars” by seemingly tepid automakers merely trying to appease regulators, news that EVs now comprise 15 percent of new car sales in Norway could come as a breath of fresh air.
As previously reported, the tiny country of 5.1 million people is eager to make the switch to sustainability, has the political will to do so, and is heavily subsidizing the effort on many fronts.
As the initiative to change the way Norwegians drive succeeds, talk is already being made to end incentives. In the U.S., talk of chopping incentives is also made, but this is more-often uttered by politically disgruntled commentators who think EVs are a misbegotten effort, or hate to see “the rich” recoup $7,500 federal tax credits on high-five, and six-figure cars.
By comparison, Norway is a case example of achieving a goal. It contrasts sharply given that talk is already coming to remove incentives, but this will happen after it meets the goal of 50,000 EVs or by 2017, not because it wants to abandon it as a failed attempt.
Despite having a population smaller than New York City, in January this year it was sixth overall in EV adoption, is still in that relative spot as of today, and accelerating its adoption rate.
The U.S. presently buys 0.5 percent all-electric cars in a vastly larger market, and is the world leader because of its bulk. Number three China is also underwriting EVs and pushing for more, and could supersede number two Japan as well.
To document things in one of its most warmly receptive markets, Nissan put together a rather clear video report on Norway, acknowledging even progress by its competitors.
“Tesla’s Model S is now the top-selling EV, while Volkswagen’s e-Up and eGolf are also part of Norway’s consumer charge,” wrote Nissan while also mentioning its own success, of course.
“Since sales began in 2011, Nissan Leaf has become the nation’s third best-selling car with over 15,000 on Norway’s roads,” says a press release with an unfortunate typographical error in the dateline of Oslo, “Noway.”
It may sometimes feel like no-way for others embroiled in infighting, and with automakers themselves married to gasoline power, but in Norway, it’s not “noway,” but yes, they’ve found a way.