Nissan Wants China To Say Friend-Me!

The Auto Shanghai 2013 auto show is a couple of weeks away and Nissan looks forward to the global unveiling of its new concept car, named Friend-ME.

To be unveiled on April 20, the Friend-ME concept is, according to Nissan, designed for the vibrant, young generation in China, one of most exciting segments in the fastest-growing automobile markets in the world.

Chinese designers working at Nissan Design China in Beijing were fully engaged in the design and development process of the Friend-ME. The concept is said to feature an unique center console that allows “Four Seats, One Mind Connectivity” – equal information sharing among all aboard.

Among the 20 vehicles displayed, Nissan (China) Investment Co., Ltd., together with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Zhengzhou Nissan Automobile Co., Ltd. (ZNA), will showcase new models such as the Nissan GT-R, Quest and Murano.

Also featured at Nissan’s booth will be its recently launched global D-segment sedan, the Teana. The new Teana (Maxima in North America) is said to be heavily based on the new Altima.

Besides the car displays, an Innovation Wall will allow visitors to develop a deeper understanding of the technologies behind the wheels, and experience the unique driving sensation that Nissan vehicles have to offer.

Nissan also said that in a special Teana technology corner, all-around details of the new luxury sedan, from driving performance to comfort and safety, will be highlighted.

This year will mark special anniversaries for Nissan. This year, ZNA and DFL achieve key milestones, marking their 20th and 10th anniversaries, respectively.