Nissan Sport Sedan Concept Shows New Brand’s Visual Identity

Nissan provided an advanced look at its future design direction by unveiling the Nissan Sport Sedan Concept today at the 2014 North American International Auto Show.

The concept showcases next-generation Nissan design signatures, including V-Motion front aspect, distinctive “floating” roof and boomerang-shaped lamps, all of which will be found in future Nissan vehicles.

The Nissan Sport Sedan Concept’s interior also offers cues to future production designs. Premium materials are found throughout, with the use of diamond-shaped graphics on the quilted seats, stitching and panels enhancing the sense of dynamic motion.

Nissan Sport Sedan Concept

While the first model to showcase this design direction will likely a new Maxima, all models of the brand will eventually receive these styling cues, including the Leaf EV. The front-wheel drive Sport Sedan Concept is powered by a 300-plus horsepower 3.5-litre V6 engine backed by a sport-tuned Xtronic CVT and features an innovative suspension layout with performance dampers.

Nissan Sport Sedan Concept

“The Sport Sedan Concept shows a new, highly emotional and energetic design direction that takes Nissan’s legendary approach of applying sports car principles to a sedan to the next level,” said Nissan Vice President and Chief Creative Officer Shiro Nakamura. “The Sport Sedan Concept captures that essence with bold and exciting sports car design and proportions.”

Nissan explained the design in a press release covering the event as follow:

The “V-Motion” movement of the front end flows from the dramatic chromed grille up through the hood. The front of the Sport Sedan Concept also incorporates the large LED boomerang headlights, a deeply scooped front fascia and wide, sloped windshield.

The profile of the vehicle is equally powerful, with its dynamic bodyside lines adding a strong sculptural feel and connecting the wheels and tires – which are pushed out to the four corners.

There is a projection of motion, even when the vehicle is standing still. The Sport Sedan Concept rides on custom 21-inch aluminum-alloy wheels mounted with low-profile 275/30R21 tires.

The distinctive silhouette blends smoothly into the rear design, which is capped by the high deck, large chrome trunk accent and wide, deeply scooped rear fascia. As in the front, the boomerang rear combination lights accentuate the centred feeling and push outward to edges.

The unique “floating” roof adds a sense of openness and lightness in contrast to traditional sedans’ heavy cabin appearance.

The Nissan Sport Sedan Concept design language will also be applied to other types of vehicles.

The Nissan Sport Sedan Concept design language will also be applied to other types of vehicles.