Nissan’s Leaf is the world’s best-selling plug-in car, and just in time for its four-year anniversary since launching December 11, 2010, more than 150,000 have been globally sold, but we’re announcing this ahead of Nissan.
As reported last week, the Renault-Nissan Alliance did chronicle 200,000 total electric car sales and today Nissan confirmed that through October 31 global Leaf sales were over 147,200 – and then we have all of November’s sales to add to this …
Nissan says not all global sales are yet officially documented, but just its November U.S. sales tally was 2,687 which would add to around 149,900.
Beyond that, Norway reported 311 Leafs sold in November, so there’s 150,211, and beyond that can be added sales yet to be counted in around 33 more countries – not to mention Nissan is yet selling around 75 per day in the U.S.
So, the main question is really only how much over the 150,000 global unit mark has the Leaf now sold?
From 2011 onward, the all-new battery electric car had a decent year mildly surpassing the Chevy Volt launched the same month, but then during 2012 experienced a downturn in sales.
Since 2013 with improvements to increase efficiency by 14 percent, a new “S” trim level $6,000 less than the previous year’s cheapest version, as well as localized production in Japan, UK, and U.S., the car has been globally making up for lost time.
Its 84 miles U.S. EPA-rated range is attainable, and intra-day charging enables it to work even for those pushing this threshold significantly less than petroleum-powered cars, and plug-in hybrids.
Nissan also promotes the car having invested billions in EV tech and has evolved its ad strategy from an environmentalist one where a polar bear is hugging a Leaf owner in the driveway to hammering home the value proposition.
The new message: Sure, you can feel good about zero emissions, but it does not have to be an extreme sacrifice either, or so it is now implied.
Nissan’s standard lease deals on the $30-$35,000 EV are between $200-300 down with a couple thousand or so down. Motivated dealers have come up with their own cheaper deals and meanwhile the cost to power a Leaf is maybe a third of a typical gas car.
Even with gas prices plummeting, the Leaf is hard to beat cost-wise if you can live with its range, and adopt to the EV lifestyle as it now is.
Many people have jumped in now, and say the water is fine. In fact, it’s now 150,000 people and counting.