Nissan’s small Micra is finding popularity during its first year of re-introduction to the Canadian market.
Less than a year after its return to the Canadian market, the 2015 Nissan Micra reached a sales milestone of 9,998 units on March 30, coinciding with the subcompact’s starting Manufacturer’s Suggested Retail Price (MSRP) of $9,998 Canadian dollars.
Sales of the 2015 Nissan Micra surpassed 10,000 units by March 31 for a grand total of 10,265.
“Small cars are a dominant part of Nissan’s DNA and have been since the company’s first cars rolled off in assembly line in Japan in 1935. Here we are 80 years later, celebrating a subcompact car that maintains that Japanese heritage in its durability, but also blends in European styling, punctuated with several features tailored for Canadians, by Canadians,” said Christian Meunier, president of Nissan Canada. “The Nissan Micra is exceptional for those three characteristics, but what stands out the most are its undeniable value proposition, and its fun-to-drive personality. I am thrilled to report such a stellar first year for Micra, a car that has taken Canada by storm.”
Nissan finds success in Canada with the Nissan and the Versa Note. In the fourth quarter of 2014, Nissan grabbed the lead of the subcompact segment with an average market share of 20 percent with sales of Versa Note and Micra combined. In 2015, the Micra has reached an average 14 percent market share in the segment, and 26 percent when adding Versa Note sales.
The Micra is powered by a DOHC 1.6-litre 4-cylinder engine rated at 109 horsepower and 107 pound-feet of torque. The official fuel economy rating as calculated by Natural Resources Canada (NRCan) is 8.6 liters per 100 kilometers city and 6.6 liters per 100 kilometers highway, which is the equivalent of 27.35 and 35.64 U.S. mpg.