Nissan Leaf Will Sell In Australia For $51,500

Last Friday Nissan announced its all-electric Leaf will be the first of more Nissan EVs to come down under and will sell for a not-insubstantial – and unsubsidized – $51,500 AUD ($52,525 USD).

The Leaf was launched in the U.S. in the lower-mid $30,000 range before applicable subsidies in December 2010, and Nissan sold a bit less than 10,000 in calendar year 2011. This fiscal year, with domestic production due to come online in December, the company says it will sell 20,000 in North America, as it mentions also there’s a market for its 13 Leaf-selling dealers in Australia for the premium priced EV.

“Several years ago when we started this project, we didn’t just look at improving a conventional powertrain with a small improvement here and there – we set ourselves the target of zero emission,” said Francois Bancon, Nissan’s global general manager of product strategy, Advanced and Exploratory Planning. “We did this with the Nissan Leaf. There is a market for this car and after launching it in many places around the world already we are pleased to have it on sale in Australia.”

According to AutoBlogGreen, at the beginning of 2011 the Australian government canceled a Cleaner Car Rebate Scheme and diverted around $430 million AUD to repair infrastructure following 2010 flooding in Queensland, thus no subsidies are offered to Australian EV buyers.

So while there is no doubt a market, the effective price could be nearly double what a fully incentivized Leaf might sell for in the U.S. Other plug-in cars in that market include the Holden Volt, Mitsubishi i-MiEV and Renault Fluence Z.E. The Volt and Mitsubishi also are priced for substantially more than U.S. counterparts with the Volt estimated in the $60,000 AUD range, and Mitsu just shy of $50,000 AUD.

Australians will also pay an approximately 10-percent carbon tax on electricity used to charge electric vehicles, but Nissan is still determined to start proliferating EVs where it can.

“This is just the first EV that Nissan will introduce to Australia. As a company we are
pleased to have Leaf and our upcoming EV range as a major part of Australia’s zero
emission future,” said Nissan Australia CEO Bill Peffer.

Nissan has been laying the groundwork for the Australian Leaf launch for over a year now, and has reportedly installed some DC fast chargers with help from Coulomb. Reportedly also, Leaf buyers will be offered Level 2 home chargers for around $2,800 AUD ($2,850 USD).

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  • Al

    A Nissan dealer (in Australia) told me a figure closer to $60,000 AUD and when you add on road costs, it goes over $60,000 AUD. This was around a month ago.

    Whether it is $50k or $60k, in my opinion I feel we get ripped off in Australia and they can’t blame taxes in Australia for it because the taxes on cars does not push up prices by much. The high taxes/duties on cars were abolished decades ago. And it does not cost much to ship a car over from overseas to Australia.

    I would like Nissan to justify the $50k plus price tag on the Leaf.

    In my opinion at that price you can do your own Electric Car Conversion and still have change left over. I know a number of people who have done their own EV conversions.

  • YegorT

    $51,500 AUD ($52,525 USD) – Ouch! 🙁

    Why is it so expensive there?

    Can buy a Leaf in USA for $35K and have it shipped to Australia? How much would it cost?

  • Knuck

    We’ve getting ripped off for years in aus dosen’t matter what we bye
    wye not ev’s. If it was under $40000 au I would definetly get

  • tony scott

    nissan not going to sale many leafs at STUPID prices,
    evs wont caught on in australia, until they are CHEAP !

  • sexshoponline

    Nissan is more and more developing. The company says it will sell 20,000 in North America, as it mentions also there’s a market for its 13 Leaf-selling dealers in Australia for the premium priced EV.


  • Al

    Everything is more expensive compared to USA because historically, there were a number of taxes/tarrifs/quotas/import duties. Many of these taxes/tarrifs/quotas/import duties have either been abolished or reduced.

    However, the car prices did not reflect the reductions and I have been lead to believe that the importers wanted to “protect” the value of the cars. The same applies to many other products.
    Also, in the past, people were willing to pay the higher prices.
    Even downloadable software attracts a higher price for Australian internet users. Many companies think they can get away with it and have done so for a while.

    With the internet, many Australian consumers are aware of the prices in USA and many other parts of the world. With retail products, many Australians buy from US sites as it is significantly cheaper.
    Australian consumers also see the prices of cars in USA and other places. As a result, many consumers have decided to not upgrade their cars at this stage and are waiting for car prices to fall. In fact, I’ve been told a number of affluent buyers are holding off upgrading or buying high end luxury cars. I’ve been told that some dealers got desperate and discounted their prices by 30% towards the end of 2011. This trend has not filtered down towards non luxury cars at this stage.

    To transport a car from USA to Australia costs around US$3000.

    However, there are some import rules and compliance rules (must comply with Australian Design Rules) that need to be adhered to. Also, the steering wheel in USA is on the left and in Australia, it needs to be on the right side unless
    1/ the car is more than 30 years old
    2/ you have some special permit (like a visitor to Australia) or is a special vehicle like a garbage/trash truck collector
    3/ you live in the Australian Capital Territory – there is a special provision – not sure how it works.
    4/ There could be other exemptions which I’m not aware of.

    People do get “grey” imports from places like UK and Japan, but I’m not sure how the process works.

  • Max Reid
  • YegorT

    Wait for Tesla Model S coming with right hand wheel in mid 2013. I think that Tesla would be fair on price.
    The price would be about the same but you would get twice the range even with the base 40 kWh $57,000 model.

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