Nissan’s 2,074 Leaf sales in June were nearly flat next to May’s 2,104 as the carmaker continues to keep the car relevant in the eyes of buyers.
Despite the 2016 Chevy Volt’s presence on the horizon cannibalizing 2015 Volt sales down more that 35 percent this year, and implicitly threatening the Leaf, so far Nissan is holding steady. This it is doing also against the potential for a 200-mile range Chevy Bolt next year and Tesla’s revelation of its 200-mile-plus Model 3.
The seller of the globally best-selling EV is offering a $229 lease with $2,399 down for the Leaf, and free charging comes with it in 16 major markets with a 17th due to be announced later today.
This is its “No Charge to Charge” program offering a chip-enabled card for free public charging through a nationwide network.
Further, dealers are discounting the car to add to the effect of a $7,500 federal tax credit and state credits that can add up. Net prices down into the middle teens have been reported from various regions for Leafs stickering above $32,000, and whatever the case, Nissan is moving product.
Company wide, Nissan Group total U.S. sales including Infiniti in June 2015 totaled 124,228 units, an increase of 13.3 percent and a record for June.
The Leaf, launched December 2010 is a known quantity at this point. Waiting in the wings however is a new battery chemistry and Nissan CEO Carlos Ghosn showed shareholders a sneak preview of a functional test car Leaf with over 250 miles range.
We’ve heard from a reporter who attended that Japanese meeting that the 250-mile mule is real. It may be launched by 2018 or 2019, and undoubtedly many would hope it would come sooner to contend with Tesla and Chevrolet which both may have their new competitive long-range EVs for sale by 2017.