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Nissan and Electronic Arts are integrating the Nissan Leaf into the most recent edition of the city-building strategy game, SimCity.
Both companies said players are able to create EV-friendly cities by driving Nissan Leaf EV and installing up to five Nissan-branded charging stations throughout their cities free of charge.
With branded charging stations throughout the game, The Leaf is the only electric vehicle currently in the game.
As an incentive to develop charging infrastructure for EVs, buildings in a player’s city will experience a one-time wave of “happiness,” a key reward mechanism in the game. Once the charging stations are installed, Leaf vehicles will begin populating the city, and players will be able to see the “EV smiles” on their Sims’ faces as they drive around town — similar to what real-life Leaf drivers experience when they get behind the wheel.
Players can visit Nissan’s online calculator to see how Leaf “happiness” translates in real life savings through the Nissan website.
“Even virtual cities recognize that electric vehicles are the future of a sustainable mobile society, and Nissan is excited to start helping SimCity players make their cities more environmentally friendly by adding its zero-emission Nissan Leaf to the game,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “Nissan remains committed to finding innovative ways to promote the development of EV infrastructure and to bringing practical, affordable electric vehicles to markets throughout the United States.”
SimCity ia a computer game that has entertained more than 30 million fans since its debut in 1989.
It has sold more than 1.3 million copies since its return to PC this March, and Electronic Arts said the community will grow when the game debuts on Mac in June 2013.
Game’s creator said that in the new version of SimCity, everything is simulated intelligently, from all of the Sims in a city to every kilowatt of power pulsing through a region of cities. Delivering the most immersive and personal SimCity experience ever, players can create the cities of their imaginations.