Nissan Leaf Buyers Are Loyal

The electric-powered Nissan Leaf is the only plug-in vehicle to be included in the IHS Automotive Loyalty Awards.

The IHS Automotive Loyalty Awards are presented annually to automakers and brands that demonstrate a manufacturer’s ability to retain owners over repeat buying cycles. The IHS states they are the only fact-based awards of their kind in the industry.

Nissan broke the plug-in vehicle sales record with 30,200 Leaf sold in the U.S. in 2014, marking the first time any plug-in has sold more than 30,000 units in a single year.

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“Since entering the market in 2010, the Nissan Leaf has steadily gained supporters throughout the U.S.,” said Toby Perry, director of marketing for Nissan Leaf. “While the majority of original buyers were electric vehicle enthusiasts, we’re now seeing more and more ‘regular’ car buyers fall in love with the Leaf because of its many financial benefits, fun-to-drive nature and roomy interior. Our Leaf fans are some of the most loyal customers in the world, and we’re thrilled to see that validated with this IHS award.”

The Nissan Leaf has an EPA-estimated driving range of 84 miles and MPGe ratings of 126 city, 101 highway and 114 combined.

IHS Automotive said it analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.