Older drivers may feel Nissan’s electric vehicle concept Teatro for Dayz is stimulation overload, but the carmaker is betting that young consumers will have a different take on it.
The Teatro for Days concept is an electric vehicle (EV) built for a generation Nissan labels as “digital natives” and “share natives” – individuals that grew up in a connected world where Internet access is expected and a sharing via mobile devices is routine.
“The generation now getting their first driver’s licenses has always been connected through digital devices, email, social media and so forth,” explained Nissan’s Product Planning General Manager Hidemi Sasaki.
“What moves these digital natives is capturing experiences in photos and videos and sharing them. What’s important is not whether something is experienced personally or virtually. What matters is the process of sharing.”
When parked, the smooth, white dash of the Teatro for Dayz transforms into one giant screen that appears capable of hosting video chats or online gaming. Passengers in the rear also have a large screen stretching between the seats in front of them. Similar to how users can personalize a phone display, the color and appearance of many interior surfaces, including the seats, can be digitally changed.
The vehicle itself appears to be based on the Nissan Cube, a boxy five-door that’s only slightly longer than a Mini Cooper Clubman. The compact size and electrified powertrain of the Teatro for Dayz were intentional choices, said Nissan, selected to mimic a mobile phone.
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“In addition to being compact, minicars remind [digital natives] of the handy mobile devices they carry in their pockets,” said Sasaki. “Share natives are already accustomed to recharging their devices at home, so EVs fit their lifestyles far better than cars that require regular visits to a gas station.”
In keeping with this theory, performance emphasis is on entertainment and connectivity, not off-the-line speed. The importance of being able to readily charge mobile devices also holds a higher priority than offering a long range.
“What share natives want from cars is not the joy of driving or their own private space, but a better way to connect with friends and share experiences,” Sasaki said.
The Teatro for Dayz will be on display at the Tokyo Motor Show at the end of October.