October 2011 Dashboard: Best Month Since March
Published November 2, 2011
The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.
Hybrid sales as a share of the total market in October were just shy of 2 percent, their best performance since March, just before the supply shortages began and modestly below 2010 shares where supply was not an issue.
Despite a natural disaster, Prius sales this year are above 104,000 units.
The Toyota Prius had its best month since April, which was when supply constraints began. Even after the impact of Japan’s tsunami, Prius sales have broken 100,000 units for the year and will likely be well above 125,000 for the entire year.
Prius sales in 2010 totaled 140,928. Toyota's share of the hybrid market so far this year is 64 percent as compared to 69 percent last year, thus making clear the importance of Toyota's products to this market. In the coming year, there will be additional products, but Toyota will maintain its leadership position with the launch of the Prius C and V and the plug-in version of the Prius.
There is some concern going forward due to the floods in Thailand which may affect the availability of electronic content used in hybrid vehicles including the Prius.
Hybrid sales increased by 14 percent as compared to last month, although they were still down by 17 percent from year-ago levels.
Diesel sales continued to climb as compared to last year, although a drop in Jetta sales in October reduced the rate of growth of previous months. Mercedes diesel volumes were very strong this month.
Note the inclusion of two new vehicles this month, the hybrid Buick Lacrosse and diesel Mercedes S350 BlueTec.
Sales of the Volt increased based on better availability reflecting production changes at the Detroit-Hamtramck Assembly Plant. GM maintains that its initial goal of 10,000 Volt sales in 2011 is still possible, necessitating the sale of 5,000 additional in November and December or 2,500 per month. Clearly, GM expects availability of these vehicles to improve quickly.
October 2011 Hybrid Car Sales Numbers
Hybrids sold in the U.S. (October 2011):20,056
Hybrid Take-Rate:1.97 percent
U.S. hybrid sales for October 2011
| Model | Units | vs. last month | vs. September 2010 | CYTD | vs. CYTD 2010 |
|---|---|---|---|---|---|
| Toyota Prius | 11,008 | 18.0% | -6.2% | 104,251 | -9.4% |
| Hyundai Sonata | 2,001 | -0.16% | n/a | 16,043 | n/a |
| Lexus CT 200h | 1,511 | 4.6% | n/a | 10,363 | n/a |
| Lexus RX450h | 861 | 32.5% | -38.6% | 8,562 | -30.3% |
| Ford Fusion | 857 | 55.3% | -48.3% | 9,405 | -47.6% |
| Ford Escape | 573 | 1.2% | -25.1% | 7,878 | -17.4% |
| Honda Insight | 492 | -3.9% | -75.0% | 13,618 | -13.9% |
| Honda Civic | 480 | 57.4% | -27.5% | 3,635 | -37.5% |
| Linc. MKZ Hybrid | 477 | 4.8% | 30.3% | 4,830 | 1,184% |
| Toyota Camry | 333 | 45.4% | -72.1% | 6,714 | -45.7% |
| Buick LaCrosse | 297 | n/a | n/a% | 297 | n/a |
| Honda CR-Z | 289 | -46.2% | -79.6% | 10,461 | 212.4% |
| Toy. Highlander | 239 | 9.6% | -68.4% | 3,664 | -36.7% |
| Lexus HS 250h | 205 | -11.3% | -74.15% | 2,383 | -72.8% |
| Porsche Cayenne | 107 | -4.5% | 2,575% | 1,342 | 33,450% |
| Chevy Silverado | 49 | 34.7% | -86.3% | 769 | -55.3% |
| Altima | 49 | -77.4% | -88.9% | 3,147 | -44.4% |
| Mazda Tribute | 38 | 18.8% | -43.3% | 412 | -26.6% |
| Chevy Tahoe | 35 | 3,400.0% | -47.0% | 451 | -63.4% |
| Infiniti M35h | 33 | -26.7% | n/a | 278 | n/a |
| Cad. Escalade | 30 | 114.3% | -67.4% | 710 | -29.0% |
| GMC Yukon Hybrid | 23 | 43.8% | -73.6% | 528 | -49.0% |
| Lexus GS450h | 19 | 5.6% | 34.5% | 227 | -11.7% |
| VW Touareg Hybrid | 18 | 28.6% | n/a | 340 | n/a |
| BMW Hybrid 7 | 9 | 43.8% | 50.0% | 262/td> | 285.3% |
| Mercedes S400 | 9 | 59.1% | -92.1% | 253 | -71.1% |
| Lexus LS600hL | 9 | 12% | -11.1% | 62 | -31.1% |
| GMC Sierra | 4 | 42.9% | -87.9% | 146 | -65.2% |
| BMW X6 | 2 | -50.0% | n/a | 41 | -82.4% |
| Chevy Malibu Hybrid | - | n/a | -100.0% | 24 | -93.8% |
| Mercedes ML450 | - | n/a | -100.0% | 1 | -99.9% |
| All hybrids | 20,056 | 13.8% | -17.2% | 211,597 | -6.0% |
| All vehicles | 1,017,332 | -3.1% | 7.5% | 10,503,526 | 10.0% |
October 2011 Plug-in Electric Car Sales Numbers
Plug-in cars sold in the U.S. (October 2011):1,974
Plug-in Take-Rate:0.19%
U.S. plug-in electric sales for October 2011
| Model | Units | vs. last month | vs. September 2010 | CYTD | vs. CYTD 2010 |
|---|---|---|---|---|---|
| Chevrolet Volt | 1,108 | 53.3% | n/a | 5,003 | n/a |
| Nissan LEAF | 849 | -17.7% | n/a | 8,048 | n/a |
| Smart ED | 17 | n/a | n/a | 105 | n/a |
| All plug-in cars | 1,974 | 12.4% | n/a | 13,156 | n/a |
| All vehicles | 1,017,332 | -3.1% | 7.5% | 10,503,526 | 10.0% |
October 2011 Clean Diesel Car Sales Numbers
Clean Diesels sold in the U.S. (October 2011):7,663
Diesel Take-Rate:0.73%
U.S. clean diesel sales for October 2011
| Model | Units | vs. last month | vs. September 2010 | CYTD | vs. CYTD 2010 |
|---|---|---|---|---|---|
| VW Jetta | 3,631 | -12.7% | -19.3% | 44,714 | -21.0% |
| Mercedes ML320 | 868 | 141.1% | 192.3% | 3,424 | 60.0% |
| Mercedes GL320 | 820 | 192.9% | 131.6% | 4,251 | 51.0% |
| Volkswagen Golf | 710 | 2.3% | 49.2% | 8,286 | 80.0% |
| BMW X5 | 460 | -24.6% | -38.6% | 5,491 | -14.0% |
| VW Touareg | 387 | 7.8% | 325.3% | 2,578 | 90.0% |
| Audi Q7 | 302 | 20.3% | 5.2% | 3,195 | 26.0% |
| BMW 335d | 281 | 37.4% | 3,7% | 2,936 | -3.0% |
| Audi A3 | 184 | -21.4% | -36.3% | 3,013 | 13.0% |
| Mercedes E320 | 138 | -45.0% | 39.2% | 2,370 | 601.0% |
| Mercedes R320 | 30 | 76.5% | -18.9% | 436 | 44.0% |
| Mercedes S350 | 74 | n/a | n/a | 74 | n/a |
| Jeep Gr Cherokee | - | n/a | -100.0% | 152 | -88% |
| All clean diesels | 7,885 | 2.9% | 0.7% | 81,662 | 27.2% |
| All vehicles | 1,017,332 | -3.1% | 7.5% | 10,503,526 | 10.0% |
29 weeks ago
As Volt sales increase there will be some creative ways to spin the numbers negatively. $5 gas will be the fastest way to increase the hybrid market share going forward....
MrEnergyCzar
29 weeks ago
Thank you very much for a quick article!
NADA reports more Hybrid Sales - 21,395:
http://www.nada.org/NR/rdonlyres/533DAB5D-C7DA-4C01-B519-FC9DA504E2D8/0/...
I am not sure may be they included Volt in Hybrids?
Still the numbers would not much yours a little bit.
29 weeks ago
VW reports sales of 5,746 clean diesel TDI models:
http://media.vw.com
Your numbers add up to only 4,728.
May be VW Passat TDI is missing from your numbers?
29 weeks ago
Honda and Toyota are still not fully return to the normal production levels after Tsunami. May be Prius was still not fully available?
autoobserver.com/2011/11/october-auto-sales-settle-into-comfy-gait.html
The article says that only from now on "Production of Prius models is back to normal levels".
29 weeks ago
Economy is still very weak and people turn to subcompacts that are cheap and can provide 35 MPG on average.
Subcompact is one of the fastest growing market segments right now: 25,000 cars were sold in October 2011 vs in 22,000 October 2010 (15% increase).
autoobserver.com/assets/AO201111%20Key%20Matchups%20-%20Subcompact.jpg
(Mazda2 is missing from the chart - it sold 1,000)
29 weeks ago
Also there is a great increase in fuel efficiency across the board in gas cars in comparison to last year (10%-20%) - so Hybrids face a stronger competition from gas cars.
29 weeks ago
Then they have to lift heir game.
29 weeks ago
The percentage difference "vs last month" sales for the Hyundai Sonata Hybrid is wrong, sales were almost identical last month and this month.
Anyone know why the Sonata dropped off so drastically from September to Oct/Now. 4000 vs only 2000 the next 2 months.
29 weeks ago
If you really believe that there are 14K Sonata Hybrids on the road, I got some coal that I think you can sell in Newcastle.
28 weeks ago
No Prius V sales? Could they be combined with the Prius sales?
28 weeks ago
Many Japanese imports have has parts/supply/inventory problems all year, so cars like the Infiniti M35h and Toyota Prius don't have true numbers
Sonata Hybrid is a hit, but it's all downhill from here, with the new Camry Hybrid, full Japanese inventory in the future, and many new releases next year.
Jetta TDI accounts for about 30% of Jetta sales, impressive.
Will be interesting to see how new releases like the Prius C and V influence that.
Toyota says they expect 50000 Camry Hybrid sales next year. That sounds like a stretch. 35-40k sounds much more realistic.
Prius C will be a big hit for Toyota. Should outsell Camry Hybrid.
BD
28 weeks ago
Near 2,000 sales of EV/Plugin gives some cheer.
Out of 4,000 + Lacrosse sales, only 297 were the Hybrids. May be they launched later in the month. Also Lacrosse V4 is Hybrid only.
My friend bought Prius V, it was launched only in 3rd week and also many dealers were charging MSRP +.
Insight-2012 will be launched in November, so lets see some green light there. Also the YTD sales of Hybrid Trucks declined by 10,000. Many of them may just disapper leaving only the Hybrid cars with V4 engine on the run.
Meanwhile Hyundai Veloster sold 3,724 units and this is a 40 MPG+ vehicle, only drawback is it has 3 doors instead of 4.
http://www.prnewswire.com/news-releases/hyundai-motor-america-shatters-i...
28 weeks ago
VW Passat Diesel is missing.
28 weeks ago
What's the source of these numbers? Are there breakouts by regions or states or zip code?
28 weeks ago
Prius was again the bestseller in Japan: 29,632
http://translate.google.ca/translate?hl=en&sl=ja&u=http://www.jada.or.jp...
28 weeks ago
where is tesla? or is it not plug-in?
28 weeks ago
Ok! Finally!!!
Hyundai sold 1,364 Hybrids (Sonata and Optima) in October;
6,997 Year to Date.
http://www.autoobserver.com/2011/11/october-advanced-drive-sales-still-s...
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