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Toyota’s Mazda2-based new subcompact sedan will be sold under different brands in Canada and the U.S. As we reported yesterday, the 2016 Scion iA will arrive in U.S. dealerships this fall and will be priced in the $16,000-range. That’s for a mono-spec model equipped with standard low-speed pre-collision safety system and 7-inch multi-media system with […]

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Toyota is launching a redesigned Yaris for the 2015 model-year. The 2015 Yaris, like the previous-generations, comes in 3-door and 5-door liftback configurations, but with an updated outside and inside appearance. Toyota states the new Yaris combines an energetic shape with a more comfortable cabin. Toyota said the 2015 Yaris receives an aggressive new look […]

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A couple of weeks ago, we described the battle between Honda and Toyota for the emerging small hybrid segment. Compacts with battery packs and motors could become the most affordable and highest MPG cars on the road—pushing hybrid technology deep into the mainstream market. Yet, the $19,200 Honda Insight and $20,000 Honda CR-Z are the […]

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Sales of the Yaris and Yaris Hybrid are on a roll and to keep up with demand, Toyota announced it will start operating a third production shift at its European Yaris factory starting June 2014. This will allow Toyota to boost production of both the Toyota Yaris and the Toyota Yaris Hybrid. Toyota added this […]

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Imagine a Prius c with all-wheel-drive and a race engine pushing over four-times the motive force and you have an idea of the 420-horsepower Yaris Hybrid-R. Actually the Prius c is around one-and-a-half inches longer in wheelbase than the Yaris, and four inches longer overall, but the idea is close for the factory concept to […]

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Toyota has released an image and some primary details about its gas- and fuel-cell powered Yaris Hybrid-R concept ahead of its full reveal at the 2013 Frankfurt auto show next month. The car has “intelligent all-wheel drive capability” and makes use of a 1.6-liter Global Race Engine from Toyota Motorsport in addition to two electric […]

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Showing just a glimpse of a stylized body and large alloy wheels shod with very low-profile tires, Toyota is continuing with the now-familiar tactic of “teasing” its pending Hybrid-R Concept to be shown at the Frankfurt Motor Show on Sept. 10. This is not your normal Toyota hybrid. The concept car is based on a […]

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North America will now be sourcing its Yaris subcompact hatchbacks from France rather than Japan. Toyota Motor Manufacturing France (TMMF) today held an official ceremony to mark the start of production on May 6 of its Toyota Yaris compact car for export to the United States of America, Canada and Puerto Rico. The model produced […]

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In what could become the next chapter of the hybrid car saga, Toyota is planning to produce small, affordable high-mpg hybrids. The downsizing of hybrids, at first in Europe and Asia, could represent the technology’s shift to mainstream global markets where economies of scale would mean dramatic increases in hybrid production. The Mid-Japan Economist newspaper […]

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Hybrid vehicles are being credited as key to Toyota UK’s sales success during the first quarter of 2015. Toyota sold a total of 30,210 new vehicles, a nine percent increase on the brand’s performance in the same period last year. The growth rate surpasses the total UK car market, which grew 6.8 percent. Overall, hybrid […]

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