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Toronto’s second annual “EV Day” will be held tomorrow, July 18, and Toyota believes this is the place to be if you want to learn more about advanced technology vehicles. Toyota Canada said it will have a major presence at the event, where attendees will be able to get behind the wheel of the Toyota […]

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In two years, consumers will have at least three plug-in car choices from major automakers. After years of taking a wait-and-see approach to plug-in hybrids, Toyota yesterday officially announced its plans to produce and market a plug-in version of the Prius in significant quantities. According to Executive Vice President Takeshi Uchiyamada, the company will sell […]

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A four-month long survey using 19 secret shoppers inquiring about plug-in cars at 85 dealerships in various states found what anecdotal accounts have been saying for the past three years: the experience can be spotty. That is, while there were exceptions, salespeople frequently gave incorrect answers to specific questions about tax breaks, charge times, operational […]

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The Prius is California’s car, we’ve known this for a few years. Almost a full two months after our 2013 Dashboard was released, Toyota confirmed February 18 the Prius took home the gold in 2013 as the most popular vehicle-line in the Golden State for the second year in a row. The Prius Family (Prius […]

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Toyota is working on its own wireless charging system for the plug-in version of the Prius. The company has announced verification testing is to begin later this month. Toyota explained the new technology allows a vehicle to be charged simply by parking it in alignment with a coil set into the surface of the ground. […]

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Yesterday Kelley Blue Book (KBB) announced that its 2014 5-Year Cost to Own award winners. KBB said these awards are based on the company’s U.S. data for new cars for the initial five-year ownership period. Based on KBB’s analysis of 2014 models, Mazda and Lexus are the brand winners for the second consecutive year. In […]

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With the current weather conditions in mind, Toyota said its new fuel cell vehicle could be the answer to keeping the lights on when power cuts strike. Instead of fumbling for the candles when the electricity supply fails, owners of the new Toyota FCV could simply reach for their car keys to keep their homes […]

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What is the flat-out best value in new cars today? It’s the Toyota Prius, says Consumer Reports’ annual Best & Worst-Value Ranking. The regular Prius – now distinguished from its “family” members as the “Liftback” – has now been named best value two years in a row, outdoing the Honda Fit which held the spot […]

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Toyota will provide a one-year lease of a Toyota Prius or Prius Plug-in vehicle to twenty-two select Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools. Each school will receive a vehicle in conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community. […]

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Toyota announced today that it is lowering the price of its 2014 Prius Plug-in hybrid models by over $2,000 for the base and over $4,000 for the Advanced version. The new entry level suggested price will start at at $29,990, and the company said this repositioning involves no reduction in vehicle content. As for that […]

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