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Honda will again take aim at Toyota with variants of its third-generation Fit now in hybrid form and replete with new design language and improved one-motor hybrid drive system. The car will be in U.S. showrooms “as early as next year” according to Automotive News, and in Japanese showrooms by this September. Regular gas varieties […]

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The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter. New data from […]

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Toyota Motor Corp.’s new strategy will not only change the way the company builds engines; it will give the Prius’ hybrid drivetrain a 15-percent boost in fuel economy. The Japanese carmaker said its next generation of engines will share more parts, get better gas mileage and have more power. Under the Toyota New Global Architecture […]

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Last year Toyota’s two-year streak as the top-seller in California was broken by the Honda accord lineup. For calendar year 2014, the LA Tines reports Toyota moved 71,201 Prii and Honda sold 71,578 Accords. A few qualifiers are in order when you read these kinds of stories: The “Prius” is a model range of four […]

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Toyota has decided not to pull its punches anymore when discussing the success of its hybrids. While applauding other manufacturers “expanding the popularity of hybrid vehicles,” the company still “retains hybrid leadership worldwide.” Toyota is celebrating “its utter hybrid dominance” by offering a special edition of its 2015 Prius. Built on the mid-range Three trim […]

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The man originally responsible for the Toyota Prius’ development has predicted the company’s global market share for hybrids will soon increase from 13-14 percent to 20 percent. “I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now,” said Toyota Chairman Takeshi Uchiyamada in an article […]

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Toyota is working on its own wireless charging system for the plug-in version of the Prius. The company has announced verification testing is to begin later this month. Toyota explained the new technology allows a vehicle to be charged simply by parking it in alignment with a coil set into the surface of the ground. […]

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Toyota is voluntarily recalling 1.9 million 2009-2014 Prius hatchbacks worldwide due to a software issue. After monitoring its own quality reporting program, Toyota said it determined a potential fault with its hybrid system boost converter. The fault is only with the Prius, not other hybrids, said Toyota. The potential issue could happen under heavy load, […]

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Toyota’s Prius proved its reliability again in this year’s release of the annual TÜV reliability report. Toyota leads the internationally respected survey with no fewer than 15 models earning a top 10 ranking, including both current and older vehicles. It’s the fourth year running that Toyota has emerged the leading manufacturer in the independent survey, […]

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Speaking from the sidelines of the LA Auto Show, Toyota marketing executive Bill Fay said the company is weighing whether to include its pending fuel cell sedan into the Prius family. Earlier last week the company unveiled the FCV Concept in Tokyo as a precursor to a 2015 production version to be launched around infrastructure […]

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