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Honda will again take aim at Toyota with variants of its third-generation Fit now in hybrid form and replete with new design language and improved one-motor hybrid drive system. The car will be in U.S. showrooms “as early as next year” according to Automotive News, and in Japanese showrooms by this September. Regular gas varieties […]

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The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter. New data from […]

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The man originally responsible for the Toyota Prius’ development has predicted the company’s global market share for hybrids will soon increase from 13-14 percent to 20 percent. “I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now,” said Toyota Chairman Takeshi Uchiyamada in an article […]

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Toyota is working on its own wireless charging system for the plug-in version of the Prius. The company has announced verification testing is to begin later this month. Toyota explained the new technology allows a vehicle to be charged simply by parking it in alignment with a coil set into the surface of the ground. […]

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Toyota is voluntarily recalling 1.9 million 2009-2014 Prius hatchbacks worldwide due to a software issue. After monitoring its own quality reporting program, Toyota said it determined a potential fault with its hybrid system boost converter. The fault is only with the Prius, not other hybrids, said Toyota. The potential issue could happen under heavy load, […]

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Toyota’s Prius proved its reliability again in this year’s release of the annual TÜV reliability report. Toyota leads the internationally respected survey with no fewer than 15 models earning a top 10 ranking, including both current and older vehicles. It’s the fourth year running that Toyota has emerged the leading manufacturer in the independent survey, […]

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Speaking from the sidelines of the LA Auto Show, Toyota marketing executive Bill Fay said the company is weighing whether to include its pending fuel cell sedan into the Prius family. Earlier last week the company unveiled the FCV Concept in Tokyo as a precursor to a 2015 production version to be launched around infrastructure […]

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Some cars offer great value while others excel in particular features such as cargo space or in-cabin technology. But which cars are quite simply THE BEST? Edmunds.com offers its subjective opinion for the top dog in each vehicle segment with “The 17 Best Cars You Can Buy” story. This list, comprised of 17 categories, includes […]

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Toronto’s second annual “EV Day” will be held tomorrow, July 18, and Toyota believes this is the place to be if you want to learn more about advanced technology vehicles. Toyota Canada said it will have a major presence at the event, where attendees will be able to get behind the wheel of the Toyota […]

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On the very day that Toyota announced cumulative sales of the Prius passed the 3 million mark, Reuters says Toyota may fall short of its goal to sell 250,000 of the Prius in the U.S. this year. “The 240,000 to 250,000 range is kind of where we’re settling our sights for the Prius family,” Toyota’s […]

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