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Toyota’s smallest hybrid has been updated for the 2017 model year. As one of the most affordable hybrid models available in today’s market, the Prius c now comes standard with the Toyota Safety Sense (TSS-C) driver-assistance suite on all model grades. The system was an option on two Prius c grades on the 2016 model […]

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Toyota’s chief engineer of the Prius series cars would like to see the Prius Prime plug-in hybrid hit the one million units sold mark over its product lifecycle. Prius chief engineer Koji Toyoshima told Reuters in an interview this week that he would like to see the Prius plug-in replicate the sales growth pattern of […]

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Geek Squad is switching its “Geekmobile” over to the Toyota Prius c hybrid from the Volkswagen Beetle. While Best Buy’s tech support arm has been using the Beetle as its Geekmobile since 2004, it says switching over to the Prius c is part of refreshing its brand image. The company is bringing in more than […]

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The 2016 Toyota Prius c is getting injected with a bit of color with a special edition model. Called the Persona Series Special Edition, the the limited edition Prius c model will only see 1,500 units produced and comes exclusively in black with a choice of two unique color accents: Electric Lime and Cherry Pearl. […]

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Honda will again take aim at Toyota with variants of its third-generation Fit now in hybrid form and replete with new design language and improved one-motor hybrid drive system. The car will be in U.S. showrooms “as early as next year” according to Automotive News, and in Japanese showrooms by this September. Regular gas varieties […]

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The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter. New data from […]

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In the latest salvo between Hyundai and Toyota for hybrid vehicle market share, Hyundai is now offering incentives to entice Toyota Prius owners to make the switch. Through Oct. 2, 2017, current owners and lessees of all versions of the Prius are now eligible for a $1,000 conquest bonus when purchasing any Ioniq Hybrid. Since […]

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Hyundai’s first European-market launch of its Ioniq Plug-in Hybrid indicates it will be very competitive with the Toyota Prius Prime, and Americans can only hope as wide a price undercut will be applied here as well. The car – which began global sales February in Korea – has entered the UK with a sticker that’s 4,200 […]

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Toyota has introduced a mild off-road variant of the Prius c for Japan – but it doesn’t seem as though it will arrive in North America. The tougher Prius c, which is called the Aqua in Japan, is distinguished by a different grille, plastic body cladding, roof rails, a cosmetic front skid plate and different […]

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Toyota has dropped the Prius’ starting price by $1,210 as competition increases from lower-priced hybrids. The best-selling hybrid had started at the Prius Two trim level and price of $25,570. CarsDirect reported that Prius One is now being offered for $24,360 with the same standard features minus three of them – a spare tire, rear […]

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