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Toyota’s smallest hybrid has been updated for the 2017 model year. As one of the most affordable hybrid models available in today’s market, the Prius c now comes standard with the Toyota Safety Sense (TSS-C) driver-assistance suite on all model grades. The system was an option on two Prius c grades on the 2016 model […]

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Toyota’s chief engineer of the Prius series cars would like to see the Prius Prime plug-in hybrid hit the one million units sold mark over its product lifecycle. Prius chief engineer Koji Toyoshima told Reuters in an interview this week that he would like to see the Prius plug-in replicate the sales growth pattern of […]

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Geek Squad is switching its “Geekmobile” over to the Toyota Prius c hybrid from the Volkswagen Beetle. While Best Buy’s tech support arm has been using the Beetle as its Geekmobile since 2004, it says switching over to the Prius c is part of refreshing its brand image. The company is bringing in more than […]

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The 2016 Toyota Prius c is getting injected with a bit of color with a special edition model. Called the Persona Series Special Edition, the the limited edition Prius c model will only see 1,500 units produced and comes exclusively in black with a choice of two unique color accents: Electric Lime and Cherry Pearl. […]

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Honda will again take aim at Toyota with variants of its third-generation Fit now in hybrid form and replete with new design language and improved one-motor hybrid drive system. The car will be in U.S. showrooms “as early as next year” according to Automotive News, and in Japanese showrooms by this September. Regular gas varieties […]

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The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter. New data from […]

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In a recent crash test by the Insurance Institute of Highway Safety (IIHS), two plug-in hybrids – Toyota Prius Prime and Chevy Volt – earned the highest Top Safety Pick Plus designation, while Tesla’s Model S and the BMW i3 fell short. To qualify for the IIHS’ Top Safety Pick, a car has to earn […]

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Toyota Prius sales declined for the fourth consecutive year in 2016. Fortunately, the RAV4 Hybrid arrived just in time to pick up some of the slack to become the automaker’s second best selling hybrid model. The Prius lineup consisting of the Prius Liftback, Prius v wagon, Prius c compact hatchback and Prius Prime plug-in hybrid […]

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Toyota has launched a TV advertising campaign geared at very specific prospective customers rather than a general national TV campaign to sell the Prius Prime plug-in hybrid. That market niche equates to “tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical,” said […]

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The Toyota Prius is probably one of the last vehicles you think of when it comes to performance. Teaming up with builder Gordon Ting of Beyond Marketing, Toyota has introduced the Prius G at the 2016 SEMA Show, inspired by the Japanese Prius GT300 race car. But this project wasn’t just about transforming the mundane […]

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