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Honda will again take aim at Toyota with variants of its third-generation Fit now in hybrid form and replete with new design language and improved one-motor hybrid drive system. The car will be in U.S. showrooms “as early as next year” according to Automotive News, and in Japanese showrooms by this September. Regular gas varieties […]

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The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter. New data from […]

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Toyota may be looking to expand its Prius family even more. Through its joint collaboration with Mazda, Toyota is reportedly developing a Prius SUV model, which will likely be a production version of the C-HR concept shown at the 2014 Paris Motor Show. The two automakers have agreed to exchange powertrain technologies that will power […]

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According to Toyota CEO Jim Lentz, you won’t have to wait long to see the next generation Prius. Lentz wouldn’t give specific timing about the debut of the new hybrid, but was clear that the car will be unveiled very soon. This comes as a slight surprise as some have suggested that the new Prius […]

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Authorities are reporting a sharp increase in Toyota Prius break-ins as a wave of battery thefts hits California. Many of these thefts are centered around San Francisco and Sacramento, and so far the Prius has been listed as the hybrid targeted most often. Used Prius batteries, some possibly obtained illegally, have been listed on sites […]

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Toyota Motor Corp.’s new strategy will not only change the way the company builds engines; it will give the Prius’ hybrid drivetrain a 15-percent boost in fuel economy. The Japanese carmaker said its next generation of engines will share more parts, get better gas mileage and have more power. Under the Toyota New Global Architecture […]

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Last year Toyota’s two-year streak as the top-seller in California was broken by the Honda accord lineup. For calendar year 2014, the LA Tines reports Toyota moved 71,201 Prii and Honda sold 71,578 Accords. A few qualifiers are in order when you read these kinds of stories: The “Prius” is a model range of four […]

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Toyota has decided not to pull its punches anymore when discussing the success of its hybrids. While applauding other manufacturers “expanding the popularity of hybrid vehicles,” the company still “retains hybrid leadership worldwide.” Toyota is celebrating “its utter hybrid dominance” by offering a special edition of its 2015 Prius. Built on the mid-range Three trim […]

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The man originally responsible for the Toyota Prius’ development has predicted the company’s global market share for hybrids will soon increase from 13-14 percent to 20 percent. “I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now,” said Toyota Chairman Takeshi Uchiyamada in an article […]

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Toyota is working on its own wireless charging system for the plug-in version of the Prius. The company has announced verification testing is to begin later this month. Toyota explained the new technology allows a vehicle to be charged simply by parking it in alignment with a coil set into the surface of the ground. […]

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