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The 2016 Toyota Prius c is getting injected with a bit of color with a special edition model. Called the Persona Series Special Edition, the the limited edition Prius c model will only see 1,500 units produced and comes exclusively in black with a choice of two unique color accents: Electric Lime and Cherry Pearl. […]

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Honda will again take aim at Toyota with variants of its third-generation Fit now in hybrid form and replete with new design language and improved one-motor hybrid drive system. The car will be in U.S. showrooms “as early as next year” according to Automotive News, and in Japanese showrooms by this September. Regular gas varieties […]

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The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter. New data from […]

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In the event people have not heard yet that the 2016 Prius shatters former conceptions of how Toyota’s hybrid handles, its Super Bowl has just shared the message far and wide. At the Toyota media drive last November, cone courses at the decommissioned El Toro airbase in California showed the new car to be a […]

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Like it or not, Toyota’s pre-Superbowl ad for the 2016 Prius takes counterintuitive to a new level portraying itself as a ride of choice for tough guys, sort of. It does get your attention, and may induce more than a few rolled eyebrows as well, but if it makes the vehicle memorable, people get over […]

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When gas prices were climbing in early 2011 and Toyota’s Prius Liftback, Prius c and Prius v were early or pending in their life cycles, the automaker predicted dominance by 2020 for its “Prius family” within its product offerings, but that forecast is being revised. Hindsight from the sales history of the Prius c, launched […]

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While news is pending for the U.S. market, Hyundai says its Korean-market Ioniq surpasses fuel economy for a 2015 Prius, while the jury is out in comparison to the new 2016 Prius. The ioniq – its name a combination of ion and unique – is to come in three varieties: a plug-in hybrid, an all-electric […]

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An all-new Toyota Prius GT300 race car has been revealed at the 2016 Tokyo Auto Salon. The GT300’s styling is based on the redesigned 2016 Prius, while the new race car also borrows some of the tech systems from the road-going car. Toyota says that the electric motor found in the GT300 is derived from […]

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Toyota may have an all-new Prius, but it’s being realistic with its sales potential. With gas prices dropping worldwide, Toyota has lowered its sales target for the new Prius to global annual sales of 300,000 to 350,000 units. That’s the lower end of the spectrum compared to the 300,000 to 400,000 sales target for the […]

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The Prius is no longer just about mpg, says Toyota’s marketers, but if you’re interested, the official EPA certification results are in. Due to go on sale this January, all numbers previously reported as provisional are now official, said Toyota media rep Sam Butto. SEE ALSO: Toyota Unveils 2016 Prius – Video Specifically, five of […]

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