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Toyota’s chief engineer of the Prius series cars would like to see the Prius Prime plug-in hybrid hit the one million units sold mark over its product lifecycle. Prius chief engineer Koji Toyoshima told Reuters in an interview this week that he would like to see the Prius plug-in replicate the sales growth pattern of […]

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Geek Squad is switching its “Geekmobile” over to the Toyota Prius c hybrid from the Volkswagen Beetle. While Best Buy’s tech support arm has been using the Beetle as its Geekmobile since 2004, it says switching over to the Prius c is part of refreshing its brand image. The company is bringing in more than […]

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The 2016 Toyota Prius c is getting injected with a bit of color with a special edition model. Called the Persona Series Special Edition, the the limited edition Prius c model will only see 1,500 units produced and comes exclusively in black with a choice of two unique color accents: Electric Lime and Cherry Pearl. […]

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Honda will again take aim at Toyota with variants of its third-generation Fit now in hybrid form and replete with new design language and improved one-motor hybrid drive system. The car will be in U.S. showrooms “as early as next year” according to Automotive News, and in Japanese showrooms by this September. Regular gas varieties […]

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The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter. New data from […]

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Toyota announced it has delayed the launch of the Prius plug-in hybrid for the Japan market. Previously, the automaker had said that it would begin sales of the plug-in model in Japan in the fall and that the car would become available in North America and Europe in late fall. No specific reasons for the […]

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A lawsuit by a Toyota Prius Plug-In Hybrid owner says that a “13-mile” battery power range is deceptive. Earlier this month, owner Richard Rosenbaum filed the suit in Michigan federal court claiming that the Prius Plug-In he purchased in 2012 has not been able to meet the 13-mile electric range that Toyota was advertising. Rosenblaum […]

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Toyota engineers are already working on a way to improve the new Prius Prime. Going on sale this fall, the Toyota Prius Prime currently only seats four, similar to how the first-generation Chevrolet Volt was. That’s because the Japanese automaker was focused on making the Prius Prime as efficient as possible, and having a seat […]

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Safety ratings, and their accompanying videos, from IIHS and NHTSA are giving thumbs up to the 2016 Toyota Prius and the soon-to-be launched Prius Prime plug-in hybrid electric vehicle. The Insurance Institute for Highway Safety rated the car as Good overall, and it’s the safest Prius ever according to IIHS’ detailed table. “Good” rating in […]

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Certain models of the third-generation Toyota Prius and Lexus CT hybrids are being recalled to address an issue with their airbags. The recall affects approximately 482,000 vehicles in the U.S. and includes the 2010-2012 Prius, 2010-2012 Prius Plug-In Hybrids and 2011-2012 Lexus CT200h. According to Toyota, the involved vehicles are equipped with curtain shield airbags […]

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