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The race may now be set not to go to the swift, but the small. Toyota, evidently spurred by the positive reception to Daimler’s Smart car, is planning to bring the Toyota iQ model to America soon after it’s introduced in Japan this November, and Europe next January. Japan has already proven itself to be […]

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Toyota just launched its most miniscule production vehicle yet, the iQ. The tiny 55-miles-per-gallon four-seater will make its debut in Japan before the end of this year, and begin European sales in early 2009. Now that it’s headed to roadways in Japan and Europe, the question is whether or not the iQ will make it […]

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Toyota has decided not to pull its punches anymore when discussing the success of its hybrids. While applauding other manufacturers “expanding the popularity of hybrid vehicles,” the company still “retains hybrid leadership worldwide.” Toyota is celebrating “its utter hybrid dominance” by offering a special edition of its 2015 Prius. Built on the mid-range Three trim […]

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Wanting to make tomorrow’s driving safer, Toyota is strengthening its efforts and research into safety technology as well as into automated- and connected-vehicle technologies. Toyota explained its Collaborative Safety Research Center (CSRC) is expanding its mission to advance automotive safety research, with a new focus on the challenges and opportunities that evolving vehicle technologies will […]

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Seventy of Toyota’s i-ROAD and COMS ultra-compact personal mobility electric vehicles will hit the road in Europe. As part of a three-year integrated EV car sharing and public transport test project being launched in Grenoble, France in the autumn, this will be i-ROAD’s first official on-road trial in Europe. Toyota said that this October, 70 […]

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Sales of the Yaris and Yaris Hybrid are on a roll and to keep up with demand, Toyota announced it will start operating a third production shift at its European Yaris factory starting June 2014. This will allow Toyota to boost production of both the Toyota Yaris and the Toyota Yaris Hybrid. Toyota added this […]

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Toyota announced today it will release a “2014.5” model year Camry Hybrid SE Limited Edition version of its top-selling midsize sedan. It truly will be limited, as the automaker says just 5,000 units will be produced beginning this month through June. The 40-mpg hybrid is based on the existing Camry Hybrid’s 200-horsepower HSD powertrain and […]

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Toyota’s Prius proved its reliability again in this year’s release of the annual TÜV reliability report. Toyota leads the internationally respected survey with no fewer than 15 models earning a top 10 ranking, including both current and older vehicles. It’s the fourth year running that Toyota has emerged the leading manufacturer in the independent survey, […]

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What if we could reduce driver distraction before ever putting a key in the ignition? That’s the question Toyota tries to answer with the Driver Awareness Research Vehicle (DAR-V) that it unveiled at the 2013 Los Angeles Auto Show. “At Toyota, our focus is not only on protecting people in case of an accident, but […]

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Toyota, Lexus and Scion took top honors in the 2013 Green Car Guide, published today by the Automobile Club of Southern California. Six of the top ten overall green vehicle and “best value” scores are held by the Toyota family. The 2013 Toyota RAV4 EV compact SUV achieved the highest overall green car score in […]

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