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The race may now be set not to go to the swift, but the small. Toyota, evidently spurred by the positive reception to Daimler’s Smart car, is planning to bring the Toyota iQ model to America soon after it’s introduced in Japan this November, and Europe next January. Japan has already proven itself to be […]

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In the latest salvo between Hyundai and Toyota for hybrid vehicle market share, Hyundai is now offering incentives to entice Toyota Prius owners to make the switch. Through Oct. 2, 2017, current owners and lessees of all versions of the Prius are now eligible for a $1,000 conquest bonus when purchasing any Ioniq Hybrid. Since […]

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Hyundai’s first European-market launch of its Ioniq Plug-in Hybrid indicates it will be very competitive with the Toyota Prius Prime, and Americans can only hope as wide a price undercut will be applied here as well. The car – which began global sales February in Korea – has entered the UK with a sticker that’s 4,200 […]

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While news is pending for the U.S. market, Hyundai says its Korean-market Ioniq surpasses fuel economy for a 2015 Prius, while the jury is out in comparison to the new 2016 Prius. The ioniq – its name a combination of ion and unique – is to come in three varieties: a plug-in hybrid, an all-electric […]

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Toyota just launched its most miniscule production vehicle yet, the iQ. The tiny 55-miles-per-gallon four-seater will make its debut in Japan before the end of this year, and begin European sales in early 2009. Now that it’s headed to roadways in Japan and Europe, the question is whether or not the iQ will make it […]

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Hyundai is bringing a Bisimoto-tuned Ioniq hybrid to the SEMA specialty auto show later this month. Bisimoto Engineering is more often known for over-the-top tuned cars. Cars like vintage Porsche 911s with 850 horsepower twin-turbo engines, or Dodge Vipers with massive power. Oh yeah, and a Honda Odyssey minivan with 1,000 horsepower and a six-speed […]

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Toyota has introduced a mild off-road variant of the Prius c for Japan – but it doesn’t seem as though it will arrive in North America. The tougher Prius c, which is called the Aqua in Japan, is distinguished by a different grille, plastic body cladding, roof rails, a cosmetic front skid plate and different […]

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Toyota is already criticized enough for being boring. Now its CEO is saying that a market shift toward EVs will be boring and expensive. This was said by CEO Akio Toyoda even as he leads a special project team that plans to build an EV by 2020, and as it works to catch up to […]

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Toyota has dropped the Prius’ starting price by $1,210 as competition increases from lower-priced hybrids. The best-selling hybrid had started at the Prius Two trim level and price of $25,570. CarsDirect reported that Prius One is now being offered for $24,360 with the same standard features minus three of them – a spare tire, rear […]

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Toyota added to its World Green Car victories yesterday with the Prius Prime taking the 2017 title at the New York International Auto Show. Last year’s winner was the Toyota Mirai hydrogen fuel cell car. The Prius Prime was one of 12 global entry vehicles assessed by a jury panel of 75 auto journalists from […]

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