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The race may now be set not to go to the swift, but the small. Toyota, evidently spurred by the positive reception to Daimler’s Smart car, is planning to bring the Toyota iQ model to America soon after it’s introduced in Japan this November, and Europe next January. Japan has already proven itself to be […]

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Toyota just launched its most miniscule production vehicle yet, the iQ. The tiny 55-miles-per-gallon four-seater will make its debut in Japan before the end of this year, and begin European sales in early 2009. Now that it’s headed to roadways in Japan and Europe, the question is whether or not the iQ will make it […]

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Toyota is rumored to have something unexpected planned for this year’s Tokyo Motor Show. The Japanese automaker is reportedly working on an open-wheel, three-seater sports car inspired by the Lotus Seven to debut in October and sources say if the press and public approve, the company will seriously considering taking it to production. If the […]

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Toyota advertises it’s paving the way for “the next 100 years” of a “hydrogen society,” but to initially do so it plans to subsidize the effort with sale of $4.2 billion in stock. The world’s largest automaker is floating research and development beyond its Mirai FCV which has begun slow sales in Japan and is […]

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Last year Toyota’s two-year streak as the top-seller in California was broken by the Honda accord lineup. For calendar year 2014, the LA Tines reports Toyota moved 71,201 Prii and Honda sold 71,578 Accords. A few qualifiers are in order when you read these kinds of stories: The “Prius” is a model range of four […]

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Toyota’s fuel cell vehicle, the Mirai, is helping the company get recognized. Toyota has just been named one of world’s 50 Most Innovative Companies for 2015 by Fast Company magazine, recognizing the company’s leadership in the development and introduction of hydrogen fuel cell vehicles. As written by Fast Company: “Toyota plans to do for fuel […]

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Toyota’s Mirai hydrogen fuel cell vehicle made its East Coast debut yesterday at the DC Auto Show. At the show, Nihar Patel, Toyota’s Vice President of North American Business Strategy called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers. […]

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Toyota has decided not to pull its punches anymore when discussing the success of its hybrids. While applauding other manufacturers “expanding the popularity of hybrid vehicles,” the company still “retains hybrid leadership worldwide.” Toyota is celebrating “its utter hybrid dominance” by offering a special edition of its 2015 Prius. Built on the mid-range Three trim […]

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Wanting to make tomorrow’s driving safer, Toyota is strengthening its efforts and research into safety technology as well as into automated- and connected-vehicle technologies. Toyota explained its Collaborative Safety Research Center (CSRC) is expanding its mission to advance automotive safety research, with a new focus on the challenges and opportunities that evolving vehicle technologies will […]

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Seventy of Toyota’s i-ROAD and COMS ultra-compact personal mobility electric vehicles will hit the road in Europe. As part of a three-year integrated EV car sharing and public transport test project being launched in Grenoble, France in the autumn, this will be i-ROAD’s first official on-road trial in Europe. Toyota said that this October, 70 […]

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