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Toyota Racing has revealed March 27 the TS040 HYBRID car and revised driver line-up to compete in the 2014 FIA World Endurance Championship. Toyota said this TS040 HYBRID will bring the company into a new era of hybrid motorsport, stating this racecar is the most advanced hybrid technology in racing. The move to a four-wheel […]

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The man originally responsible for the Toyota Prius’ development has predicted the company’s global market share for hybrids will soon increase from 13-14 percent to 20 percent. “I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now,” said Toyota Chairman Takeshi Uchiyamada in an article […]

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Sales of the Yaris and Yaris Hybrid are on a roll and to keep up with demand, Toyota announced it will start operating a third production shift at its European Yaris factory starting June 2014. This will allow Toyota to boost production of both the Toyota Yaris and the Toyota Yaris Hybrid. Toyota added this […]

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Toyota announced today it will release a “2014.5” model year Camry Hybrid SE Limited Edition version of its top-selling midsize sedan. It truly will be limited, as the automaker says just 5,000 units will be produced beginning this month through June. The 40-mpg hybrid is based on the existing Camry Hybrid’s 200-horsepower HSD powertrain and […]

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A recent interview of Hisitake Murata, general manager of Toyota’s Racing Hybrid Project and the man responsible for the Toyota’s Le Mans prototype race cars, suggests a new hybrid sports car could be in the offing. “My ultimate goal for the near future is to develop a hybrid sports car using technology accumulated through this […]

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Polk confirmed Toyota’s Prius is the leader in consumer loyalty for non-luxury traditional compact cars. In presenting its Automotive Loyalty Awards, research firm Polk revealed Ford is both the brand and the manufacturer with the most loyalty amongst its buyers and that Toyota’s hybrids are loyalty leaders with the Prius in the Non-Luxury Traditional Compact […]

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Toyota Motor Manufacturing Indiana (TMMI) celebrated the start of production of the all-new 2014 Highlander yesterday. TMMI said team members and local citizens have much to celebrate as the popular midsize SUV is responsible for $430 million additional investment and more than 600 jobs at the Princeton automotive plant. “Automotive manufacturers and suppliers around Indiana […]

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Toyota will provide a one-year lease of a Toyota Prius or Prius Plug-in vehicle to twenty-two select Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools. Each school will receive a vehicle in conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community. […]

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Toyota Motor Corporation Chairman Takeshi Uchiyamada predicted yesterday that hybrid vehicles will play a larger role in the future development of automotive propulsion systems than widely recognized. Uchiyamada, in remarks before the Economic Club of Washington, D.C., said that hybrids retain key advantages that will continue to make them popular with consumers. “Some people say […]

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Toyota Racing will be in the U.S. this weekend with its hybrid race car for the inaugural Six Hours of Circuit of the Americas, the fifth round of the FIA World Endurance Championship. Anthony Davidson, Sébastien Buemi and Stéphane Sarrazin will drive the #8 TS030 HYBRID in Austin; they will afterwards be part of a […]

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