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Toyota’s extensively re-worked 2015 Camry Hybrid models are priced at $26,790 for the base LE, $27,995 for the new SE, and $29,980 for the premium XLE excluding $825 destination fees. The new cars will be available this fall and Toyota has replaced or tweaked much in a thorough mid-cycle refresh for its popular Camry line […]

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Toyota is jumping on the hybrid compact crossover bandwagon, coming with a competitor to Honda’s Vezel, the C-HR. The company said it will present its new C-HR concept vehicle at the Paris motor show, revealing on October 2 the company’s vision for a compact crossover model. Toyota stated the C-HR concept combines a powerful new […]

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Toyota has decided not to pull its punches anymore when discussing the success of its hybrids. While applauding other manufacturers “expanding the popularity of hybrid vehicles,” the company still “retains hybrid leadership worldwide.” Toyota is celebrating “its utter hybrid dominance” by offering a special edition of its 2015 Prius. Built on the mid-range Three trim […]

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Toyota Canada has reached the milestone of having sold 100,000 hybrids in Canada since the introduction of the first Prius fifteen years ago. Not surprisingly considering Toyota has created the niche, of all the hybrids sold in Canada since 2000, more than three quarters come from Toyota and Lexus. “The fuel needed by Toyota hybrids […]

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Imagine building cars for over 25 years and being surprised with the keys to your own hybrid car, one that you just helped build. That is what happened to Tom Keith. He was the envy of all 7,000 Toyota Georgetown team members when the company announced he had won a 2014 Camry Hybrid in a […]

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It isn’t often that Toyota shows a self-aware sense of humor in its press releases. The latest example, listing three reasons why hybrids should be in everyone’s driveway, starts like this: “You don’t have to be a pious Prius driver (but it sure helps) to enjoy the benefits of hybrid technology.” The pious Prius driver […]

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Toyota announced it is using one of the hardest materials in nature, silicon carbide, to develop a semiconductor chip it hopes will improve the fuel efficiency of its hybrids, such as the Prius, by as much at 10 percent. The company and its partners announced May 20 that they have developed a silicon carbide (SiC) […]

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Toyota UK is celebrating 100,000 hybrid vehicles sold since its technology was launched. It was 14 years ago, on Oct. 19, 2000, that Toyota began UK sales of its first-generation Prius. Toyota said the 100,000th hybrid sold in the UK is British-built, an Auris Hybrid Touring Sports in top-of-the-range Excel trim, produced by Toyota Manufacturing […]

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Toyota is seeing success with its new hybrid powered race car. Toyota Racing continued its winning start to the FIA World Endurance Championship with another victory in the second race of the season at Spa-Francorchamps in Belgium Saturday May 3. The automaker said these early results give the team a great platform on which to […]

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Toyota Racing has revealed March 27 the TS040 HYBRID car and revised driver line-up to compete in the 2014 FIA World Endurance Championship. Toyota said this TS040 HYBRID will bring the company into a new era of hybrid motorsport, stating this racecar is the most advanced hybrid technology in racing. The move to a four-wheel […]

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