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It isn’t often that Toyota shows a self-aware sense of humor in its press releases. The latest example, listing three reasons why hybrids should be in everyone’s driveway, starts like this: “You don’t have to be a pious Prius driver (but it sure helps) to enjoy the benefits of hybrid technology.” The pious Prius driver […]

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Toyota announced it is using one of the hardest materials in nature, silicon carbide, to develop a semiconductor chip it hopes will improve the fuel efficiency of its hybrids, such as the Prius, by as much at 10 percent. The company and its partners announced May 20 that they have developed a silicon carbide (SiC) […]

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Toyota UK is celebrating 100,000 hybrid vehicles sold since its technology was launched. It was 14 years ago, on Oct. 19, 2000, that Toyota began UK sales of its first-generation Prius. Toyota said the 100,000th hybrid sold in the UK is British-built, an Auris Hybrid Touring Sports in top-of-the-range Excel trim, produced by Toyota Manufacturing […]

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Toyota is seeing success with its new hybrid powered race car. Toyota Racing continued its winning start to the FIA World Endurance Championship with another victory in the second race of the season at Spa-Francorchamps in Belgium Saturday May 3. The automaker said these early results give the team a great platform on which to […]

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Toyota Racing has revealed March 27 the TS040 HYBRID car and revised driver line-up to compete in the 2014 FIA World Endurance Championship. Toyota said this TS040 HYBRID will bring the company into a new era of hybrid motorsport, stating this racecar is the most advanced hybrid technology in racing. The move to a four-wheel […]

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The man originally responsible for the Toyota Prius’ development has predicted the company’s global market share for hybrids will soon increase from 13-14 percent to 20 percent. “I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now,” said Toyota Chairman Takeshi Uchiyamada in an article […]

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Sales of the Yaris and Yaris Hybrid are on a roll and to keep up with demand, Toyota announced it will start operating a third production shift at its European Yaris factory starting June 2014. This will allow Toyota to boost production of both the Toyota Yaris and the Toyota Yaris Hybrid. Toyota added this […]

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Toyota announced today it will release a “2014.5” model year Camry Hybrid SE Limited Edition version of its top-selling midsize sedan. It truly will be limited, as the automaker says just 5,000 units will be produced beginning this month through June. The 40-mpg hybrid is based on the existing Camry Hybrid’s 200-horsepower HSD powertrain and […]

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A recent interview of Hisitake Murata, general manager of Toyota’s Racing Hybrid Project and the man responsible for the Toyota’s Le Mans prototype race cars, suggests a new hybrid sports car could be in the offing. “My ultimate goal for the near future is to develop a hybrid sports car using technology accumulated through this […]

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Polk confirmed Toyota’s Prius is the leader in consumer loyalty for non-luxury traditional compact cars. In presenting its Automotive Loyalty Awards, research firm Polk revealed Ford is both the brand and the manufacturer with the most loyalty amongst its buyers and that Toyota’s hybrids are loyalty leaders with the Prius in the Non-Luxury Traditional Compact […]

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