Chevrolet has a new 30-second spot for the Volt as the brand continues against resistance to get the message out about what the car can do.
This is not to say anyone needs to understand the mechanics of it, but even understanding that this is a car that, 1) runs for 38 miles more or less on electricity until the battery runs out, and 2) has also a gas generator that seamlessly takes over.
According to Volt media representative Michelle Malcho, who we spoke with in January, simply explaining things along these lines and other fundamental aspects of the Volt have somehow been difficult to some would-be consumers.
Would-be (adult) buyers don’t just don’t get it. Chevy’s latest advertisement avoids anything so blunt, and instead has a dad explain a simple message so that a child can understand.
Oh, and by the way, if you are a grownup and you did know either, well there you are.
But maybe it is not only consumers’ fault that as Chevrolet observes, a lot of people simply do not understand what the Volt can do for them.
Some have heard false things from other sources leading them to shy away from the Volt without even knowing if the Volt would make sense for their lives and budget.
Autoblog Green found and posted this one just recently.
In addition to Fox News, a laundry list of other critics have been very vocal against various aspects of the Volt.
The ad plays on at least one misconception that yet persists that the Volt might be a pure EV and unclear to the uninitiated is that it has the “range extender.”
As people following this space generally know, the Volt has been the subject of very little love in some circles since it launched over three years ago.
Critics have confused or blurred the positive benefits while playing up the negative sides.
A simple message: Chevrolet’s latest commercial
At the same time, the Volt enjoys a fan base who say they drive an average 900 miles between filling up its 9-gallon tank – 100 mpg average with the battery helping boost the average, and electricity costs a fraction of gas.
And, yes the Volt takes premium gas, but staying in the EV zone for the most part means the gas need not be burned.
The idea according to those who do like the car is it’s a right-sized battery to do the average daily driving distance studies showed a good three-quarters of Americans need.
If they want to go visit grandma several states away, or otherwise take a longer trip, they may still get mpg in the mid 30s or better in real-world highway driving. The EPA rates it at 37 mpg combined on gas only, not factoring the battery assist.