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Yesterday marked the official launch of the new global brand Web site for McLaren Automotive, including insight on how the hybrid P1 and other performance cars were created.
This digital initiative is aimed at offering unparalleled inside access to McLaren and introducing a new global audience to the British brand.
The new site and exclusive content can be viewed at cars.mclaren.com.
In the 50th anniversary year of the McLaren brand, the site houses never-before-seen video interviews with the key people who have shaped its history.
The new Web site also explores the creation of the iconic McLaren F1, through to the 12C, 12C Spider and McLaren P1 hybrid. These stories are told by the engineers and designers who were integral to development, offering intimate details not previously shared with the outside world.
Detailed insights into the technological and engineering expertise of the company are presented alongside the ways in which the unique values and beliefs have combined to create one of Britain’s well recognized brands
McLaren Automotive is also opening its doors to the world, and offering a unique insight into the operations of the McLaren Technology Centre (MTC), and the birthplace of all McLaren production models, the McLaren Production Centre (MPC).
The site explores the way in which the Foster + Partners-designed MTC and MPC were conceived and constructed to inspire greatness amongst those who work within its walls, with behind-the-scenes video showing the unique production approach at McLaren Automotive.