New Design Language Coming For Audi

Considered one of the leading brand in automotive design, Audi is about to shift into a new era design-wise.

At the Los Angeles Auto Show, which begins on November 19, the brand with the four rings will be presenting the first show car that bears the signature of the company’s new Head of Design, Marc Lichte.

Don’t expect too drastic a change as Lichte comes from the VW-Audi lineage. At Volkswagen, Marc Lichte worked on production models that included the Golf 5, 6 and 7, the Passat 6, 7 and 8, the Touareg and the Phaeton.

Lichte, 45, was appointed Head of Audi Design in February 2014. He stated the core competences of the brand – sportiness, lightweight design and quattro drive – all have a high level of importance.

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Audi added in a highly emotional and new design idiom, Marc Lichte communicates the technical competence and uncompromising product quality of the Audi brand – vehicle design is becoming an even stronger expression of progressive technology.

The concept car at the Los Angeles Auto Show marks, according to Audi, a new beginning in Audi Design – both exterior and interior.

Audi said Marc Lichte was born on August 9, 1969 in Arnsberg in the Sauerland region of Germany; he began his professional career at Volkswagen AG in 1996 while still a student at Pforzheim University studying transportation design. After joining the company, he worked as an exterior designer before being appointed Head of the Exterior Design Studio in 2006.