NASCAR Turning Green?

NASCAR’s race cars aren’t yet going electric, but the organization took another step in welcoming electric vehicles.

NASCAR announced a new multi-year official agreement with Eaton, designating Eaton as the “Official EV Provider for NASCAR Green.”

The new collaboration includes the installation of 20 Eaton Level 2 EV charging stations at NASCAR offices in Daytona Beach, Charlotte and Concord. The stations will power electric and plug-in hybrid EVs of NASCAR employees and guests.

According to the U.S. Department of Energy, EV infrastructure build out is critical given its benefits include lowered Greenhouse Gas and particulate emissions, improved public health, increased energy security and lower operating cost per mile.

For example, based on Environmental Protection Agency (EPA) fuel economy ratings (fueleconomy.gov), fully charging a Ford Focus EV every day for a year equates to saving 211 trees which equates to the GHG emissions from five NASCAR Sprint Cup Series races.

“The dedication put behind the NASCAR Green platform has translated into NASCAR not only being the leader in sports sustainability, but in establishing  a business model that benefits our partners, customers and the planet,” said Dr. Mike Lynch, NASCAR managing director, green innovation, strategic development. “Through the installation of Eaton’s industry-leading EV station technology, Eaton provides NASCAR with a yet another impactful way to reduce the sports’ impact on the environment in the future.”

According to a 2012 study conducted by Toluna, NASCAR fans are twice as likely as non-fans to view their household as very green – always looking for new ways to positively impact the environment. The same research shows that NASCAR fans are multiple times more likely than non-fans to closely associate NASCAR with being environmentally responsible.

“As a former NASCAR driver, I have seen firsthand how motor sports are not only an incubator of significant technology advancements in transportation, but also a key platform in driving public awareness of the technologies,” said Johnny Miller, global client director, Eaton’s electrical business. “As a leader in energy management and in the emerging market of grid connected vehicles, Eaton is a perfect fit for the NASCAR Green Team.”

NASCAR said its transformative efforts in Green have established the league as the leader in sustainability across all of sports. Through strategic partnerships with teams, tracks and Official Partners, NASCAR Green continues to set new benchmarks. NASCAR said it features the world’s largest solar-powered sports facility (by more than two times), a tree planting program capturing 100 percent of the emissions produced by on-track racing, and the largest recycling program in sports.

Additionally, NASCAR launched a long term biofuels program to reduce emissions in all its racing series with partners Sunoco, American Ethanol and the National Corn Growers Association.

NASCAR recently surpassed four million miles driven across its three national series on Sunoco Green E15.

As part of this collaboration, Eaton joins the NASCAR Fuel for Business Council, which brings together a group of more than 60 Official NASCAR Partners four times per year to buy and sell products and services from one another. This exclusive business-to-business environment offers unique opportunities for many companies to bypass the time and layers of corporate coordination that may exist and construct customized deals to help address specific business needs.