Mobility Experts Kick-Off BMW i “Born Electric” Tour

Today in New York, mobility experts from around the country will join executives from BMW i to kick-off a week-long event exploring issues of future mobility.

The event will start today, Tuesday Nov. 13, at 11 a.m. at 1095 Avenue of the Americas (between 41st and 42nd Streets) in Manhattan. It will open to the public starting from 6 p.m. – 10 p.m. today, and on Wednesday, Nov. 14 through Sunday, Nov. 18 from 10 a.m. – 10 p.m.

A morning panel discussion on the mobility challenges facing major cities will be followed by a 12 p.m. press conference during which Professor Mitchell L. Moss of New York University’s Rudin Center for Transportation Policy and Management will announce the findings of a specially commissioned joint study with BMW i on future mobility.

The press conference will also feature the North American debut of the plug-in hybrid BMW i8 Concept Roadster and the electric, next generation BMW i3 Concept – both made of high-tech, lightweight carbon fiber reinforced plastic.

Later during the day, an afternoon panel will explore the psychology of mobility.

According to BMW, the week-long event will offer the public an opportunity to explore the future of mobility through visionary new vehicles, interactive displays and demonstrations of technologies that will help shape the way we move in and around our cities in the future.

The following prominent speakers in the fields of mobility, transportation, psychology, sustainability and carbon fiber will participate in the event:

• Ron Thaniel, Executive Director, National Association of City Transportation Officials

• Todd Rufo, Director of Economic and Workforce Development, City of San Francisco

• Kate Ascher, former executive vice president of New York City’s Economic Development Corporation, Professor of Urban Development at Columbia University and Author of “The Works: Anatomy of a City”

• Professor Joe Magee, Associate Professor, NYU Stern School of Business

• Tom Vanderbilt, Author of “Traffic: Why We Drive the Way We Do (and What It Says About Us)”

• Professor David Poeppel, Professor of Psychology and Neural Science, NYU

• Professor Mitchell L. Moss, Director of the Rudin Center for Transportation Policy and Management at NYU

• Peter Miles, Chief Operating Officer, BMW of North America

• Henrik Wenders, Head of BMW i8 Product Management, BMW AG

• Manuel Sattig, Communications Manager, Project i Strategy for BMW AG

• Joachim Hauser, Director, BMW Mobility Services


  • Lad

    BMW is getting a lot of PR from these experimental EVs they don’t want to build.

  • Alfonso

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  • Shell

    Wow! what a superb car.Thanks for sharing this events information.Through these events it will increase in BMW mobility in various fields.BMW has created mind blowing designs.Its my wish to buy a BMW i born.