Is the fuel-efficient Mitsubishi Mirage sedan coming to North America?
It may, as Mitsubishi Motor Sales of Canada (MMSCAN) is currently asking auto show visitors across Canada to offer opinions on the look, feel, cost and features of a new subcompact sedan before it gets the green-light for sale in Canada.
The Mirage G4, Mitsubishi’s Thailand-built four-door, three-cylinder sedan, made its North American debut at the 2014 Salon International de l’auto de Montreal last week.
Company president and CEO, Kenichiro “Kenny” Yamamoto said its future availability in Canada will be based, in part, on consumer opinion.
“Our plan is to showcase the Mirage G4 and gauge what Canadians think of it and what they expect from subcompact sedans in general,” said Yamamoto. “A solid business case for Mirage was confirmed by the successful 2013 launch of the Mirage hatchback model; with G4, we’re indicating our intention to grow the Mirage line up in Canada.”
The 2014 Mirage hatchback became MMSCAN’s first subcompact car when it was launched last September as the original Mirage, sold under the Colt name, was only sold under the Chrysler umbrella in the eighties and nineties; MMSCAN did not exist then.
Since the launch of the Mirage by MMSCAN, Mitsubishi dealerships have reported Mirage’s top fuel economy, low entry price and leading warranty are resonating well with customers.
“We’ve built our brands around a competitive, value-for-money proposition; the Mirage G4 offers the right prerequisites, but let’s hear from consumers first,” said MMSCAN’s vice president, Sales & Marketing, Tony Laframboise.
Mitsubishi Canada said the Mirage G4 is currently sold in several Asian markets. The G4 on display in Montreal, and destined for most Canadian auto shows in 2014, features Mitsubishi’s 1.2-litre, in-line DOHC 12-valve MIVEC three-cylinder engine with a continually variable transmission.
Key G4 technical highlights include Anti-Lock Braking System, Electronic Brake Force Distribution, Keyless Operating System, power-side mirrors with integrated LED-type lamps and 15-inch alloy wheels with 185/55 R15 tires. Overall dimensions are 4,245 mm length, 1,670 mm width, 1,515 mm height and 2,550 mm wheelbase.
MMSCAN explained the Mirage G4 sedan is related to the Mirage hatchback that is currently sold in Canada. The hatchback is rated at 4.4 L/100 kilometer (64 mpg) in highway driving and is Canada’s most fuel efficient, gasoline-powered subcompact. In Canada, the Mirage has a starting price of $12,498, or just under $14,000 inclusive of PDI and shipping.